As outdoor sports are more and more loved worldwide, outdoor sports in China are also on the rise. China's outdoor market also ushered in the new Blue Ocean, an annual growth rate of 30% to 50%, is the world's fastest growing outdoor market. Many international brands have made their commitment to the Chinese market. Founded in 1973, the NORTHLAND brand of Austria has entered the Chinese market with Nanjing Biancheng Sporting Goods Co., Ltd. in 2003 and has rapidly won the hearts and minds of Chinese consumers and distributors with the professional demeanor of outdoor sporting goods. The Chinese market has also become one of the three fastest growing markets for the NORTHLAND brand in Austria. NORTHLAND, Austria, the brand name of the small polar bear lined up in the sign on the stage to welcome guests From December 20 to December 23, 2011, with the theme of "Soar in the sky and leap to the best", the Austrian NORTHLAND brand dealership and sales fair for autumn and winter 2012 will be held in Zijin Villa, Nanjing, Jiangsu. This theme, not only represents the trend of the 2012 China outdoor sports market, but also revealed the Austrian ambitious NORTHLAND brand ambitious. Mr. Pichler, founder of NORTHLAND, Ms. Susanne, Director of R & D, and Mr. Huang Geng, General Manager of Border Sports delivered a welcoming address to guests. At the autumn / winter NORTHLAND 2012 product order meeting, Mr. Gerwalt Pichler, the founder of the NORTHLAND brand in Austria, Ms. Susanne Borufka, head of research and development at the Austrian headquarters, Mr. Huang Geng, the general manager of Nanjing Beicheng Sporting Goods Co., Ltd., Around more than 500 shopping malls, outdoor stores and dealers friends attended the order. Ordering will make a perfect interpretation of the new season of NORTHLAND in Austria in a comprehensive manner such as brand video, static exhibition, scene model show, and traditional Austrian dance. In 2012, NORTHLAND is inspired by outdoor and unique Austrian beauty and combines the aesthetic characteristics of Chinese consumers , GLOCAL global localization (GLOBAL global + LOCAL localization) innovative design; At the same time, as the core of brand and product quality, the newly created technology platform for apparel and footwear is also presented for the first time at this fair Attendees and customers can order more detailed and intuitive understanding of the powerful features of new products. Even more excited guests, the city sports group clearly described the step by step, Northland brand development strategy, just as the theme of this conference, the brand is about 12 years autumn and winter, soar, leap to wonderful. This also gives dealers a shotgun - they have expressed their willingness to fully support the development of the NORTHLAND brand, share opportunities and achieve win-win cooperation. At the ordering meeting, Mr. Jiang, a Beijing-based dealer, said that this is the first time he has participated in the ordering of the NORTHLAND brand in Austria, but he has deeply felt the tremendous power of the NORTHLAND brand. Mr. Jiang told reporters that at the moment when the Chinese outdoor sports market is about to explode, he finally chose the Austrian NORTHLAND brand mainly from long-term concerns and knowledge of nearly three years. Through this order will be close understanding and communication, Austria NORTHLAND products, professional technology and high quality, but also let him more confidence in the brand's market prospects. The NORTHLAND brand was born in Steyr, Austria in 1973, and the majesty of the Alps and the triumph of the Danube give the brand an Austrian outdoor spirit that is comfortable and comfortable. In nearly 40 years of development, NORTHLAND has gradually grown from a professional outdoor brand specializing in extreme rock climbing and mountaineering to a full range of outdoor pioneers covering sports and urban recreation. It has now achieved success in over 38 countries around the world. After NORTHLAND entered China in 2003, with "Comfortable and Comfortable" as its core brand, it advocates comfortable and comfortable outdoor life style in Austria and won the resonance of consumers in China. With the growing enthusiasm of Chinese consumers for outdoor sports, NORTHLAND brand step by step to win the start of brand strategy, I believe the NORTHLAND brand will be in 2012 will achieve better results. The three product manager of the sports in the city, humorous with the colors of Austrian red and white dress, elaborate the product features of the new season NORTHLAND new landscape static display with Austrian landscape as background