In recent years, with the rapid economic development in China and the massive emergence of new rich circles, more and more people are beginning to pay attention to internationally renowned watch brands. The watch industry is developing rapidly in China. The major watch brands also want to share a cup in China soup. Speaking of watch brands, most people first think of are Patek Philippe, Omega, Rolex and other such brands, it is normal, after all, spent a lot of money advocacy fee is not a drop, even those who do not know the table , How many have heard of these watch brands. Relative to everyone's well-known brand, the pursuit of individuality and a particular style of table fans are more respected some of the distinctive characteristics of the niche brand watches, for the table of people who, rather than with a nobody know Patek Philippe , Niche brands can better see the main personality of the watch and the unique view of the watch. They are not high yield, not high profile, and some are not expensive, but always fit the wearer's identity and character. Nowadays, the wristwatch exists more as an exchange of personal taste and mentality, and the accuracy is already an outdated selling point because it is just a quality of craftsmanship. The watch's artistic design, giving watch designers more freedom and space. Small niche brands tend to design unique, with strong style characteristics. Xiaobian find a few senior fans admire the great niche brand watches, to be an example. As the world's top mechanical watch brand Richard Mille, with revolutionary watchmaking technology, developed the most sophisticated tourbillon watch world famous. Independent watchmaker Richard Mille incorporated the spirit and elements of Formula One into his understanding of watchmaking. Richard Mille watch shock absorbers inspiration and function selection keys are derived from the car, and watch the function selection keys are Richard Mille original technology. [page] Bell & Ross, the famous French military flight watch brand, is famous for making professional watches. BELL & ROSS brand recognition is very high, and very playful spirit. Miniature casino spin roulette, aircraft cockpit dashboard, cabin navigator, inspirational elements everywhere. An authentic German national watch brand, Sinn-Sinn, targets target audiences mainly of tech fans deeply fascinated by its antimagnetic and scratch-resistant effects, as well as those who rely heavily on precision timers such as pilots and IDF soldiers . Each part of the Sinn table has its own function, there is no chase stylish but flashy things. Cuervo y Sobrinos Swiss luxury watch brand Cuervo y established in 1882, welcomed by many celebrities, there is no lack of cooperation with Patek Philippe, Rolex, Longines and other big names, but in the mid-20th century, Kurdish trough. In 1997, two Italian businessmen joined Cuervo, relying on Cuban cigars and coffee to recreate the world-renowned first-class watch brand. Each series of the Kurva brand is named after the most famous Cuban cigar, and the watch box also features a cigar box design that combines the delicate watch culture with the cigar culture. [page] Swiss independent watch brand EPOS Aibo, the former Breguet chief designer Peter Hofer was founded in 1983 in the famous Swiss watch city of Bienne. The brand blends Swiss classical watchmaking with modern aesthetics and outlines the unique style of the EPOS watch. EPOS Aibo to say when the characteristics of this brand where Xiaobian can tell you without thinking, is "hollow." Open the hollow table in the carving excellence, every detail can be magnified, the whole body transparent, your vision direct heart, there tirelessly run the quality. Compared to those beauty is beautiful, but the price of tens of millions of top brands engraved watch, most people are naturally elusive. However, Aibo when it is considered a more affordable niche brand, a million early will be able to buy a good hollow watch. Is it true that the parity is not good enough for quality? Of course not. This is about the superiority of the larger brands in parity. Relatively professional point of view to look at a small niche brand has become a niche, a big point because of its channel of communication is not through large-format ads, do not need to pay a huge celebrity endorsement costs, do not have to spend a lot of money in advanced Shop Guanggu shop, so compared with the cost of some big names to spend, niche brands marketing costs are relatively low, the cost spent on R & D and manufacturing watches, the quality of natural protection. And because niche brands produce less, the consumer base is not large, counterfeiters profiteer, so few counterfeiters are willing to forge, the authenticity of the higher. The advantages of cheap niche brand is the relatively low marketing costs, the top niche watch brand advantage and where? With the gradual maturity of the Chinese luxury watch market, some high-end people demand for watches is not only high-end atmosphere, but also need to have a unique personality. When the usual high-end watches no longer make this part of the people feel "noble", to attend various social societies, often find themselves "crashed into the table", so that they feel embarrassed, in addition, these are well-known luxury wrist Table brand is the hardest hit by fakes, fake flooding makes the high-end crowd gradually reduce their interest in buying. Imagine that a rich man spent hundreds of thousands of bought the watch, but someone online can buy hundreds of thousands of pieces of goods A, ordinary people can not tell the authenticity of this case, of course, is a Craftsmanship, unique design, not easy to counterfeit goods niche brand watches are more popular with high-end crowd, better reflect their status.