The economic development of the third- and fourth-tier cities has made it difficult for the furniture enterprises to go to the countryside to develop.

As we all know, the furniture industry has developed to this day, and it has been greatly affected by the urban economy. Today, with the acceleration of the process of economic integration, the furniture market has been affected by many parties, forming a situation in which the whole body is driven.

At present, China has made great strides toward urbanization, and the urban-rural economic ties have deepened. Rural areas and small towns have been expanded by the urban economic radiation, and people's income levels and consumption levels have increased. The potential market in small and medium-sized cities and towns has been tapped, and more and more furniture companies have crossed the small cities and embarked on a large-scale attack.

The economic development of the third- and fourth-tier cities has accelerated, the consumption capacity has increased, and the market potential has gradually become prominent. Therefore, furniture companies have “fired” in small cities and strived to expand the “sphere of influence”. Compared with the congestion of big cities, the small city market is in the stage of development, and the development space is large. At the same time, with the emergence of a small family in a small city, a large number of consumer demand is not properly met, and furniture companies “take advantage of the virtual” to solve the market supply problem.

When furniture companies enter a small city, they need to put the dealers' franchise work at the center of their work, and effectively protect the quality and quantity of dealers. Pursuing the quantity of quantity on the basis of quality is an important principle for investment promotion. Furniture companies also need to further improve the quality of services, adapt to local conditions, and strengthen the implementation of after-sales services in rural areas. Limited by the furniture products themselves, the development of the rural market of furniture enterprises also needs to formulate the system guidelines for home delivery and home installation, to effectively protect the interests of rural consumers and improve the level of rural after-sales service.

At present, the economy of China's third- and fourth-tier cities is still in the take-off stage. Many problems remain unresolved, and it is difficult for furniture enterprises to start their development in the countryside. How to deal with the emergence of various problems, fundamentally solve the development problem becomes the key to the sinking and expanding market of furniture enterprises. Only by properly solving the actual and specific development problems can the furniture enterprises gain a firm foothold in small and medium-sized cities and truly integrate into the urban economic development.