Furniture companies use fan economy to market

Fan economy is a popular mode of marketing, that is, many fans who have won the brand promotion process realize economic benefits. It is no exaggeration to say that the fan economy is an impact on the traditional economy, so many furniture companies have begun to use the fan economy for marketing. But can it be a fan of a company that can produce real economic benefits? Can you ensure that many users pay attention to the product for a long time and generate consumption?

When many furniture companies use the theory of economics to talk about and practice the "fan economy", they often ignore the important driving force of the "fan economy", that is, the sense of identity. The reason why fans become fans is that the strong sense of identity is the first driving force and the strongest adhesive. The performance of “fan economy” in various fields is based on this collection of identity.

But the sense of identity can only provide the initial heat, and can not provide lasting consumer trust and consumption power. When many furniture companies attracted fans with free delivery, free experience and other activities, they found it effective. However, once products and services are sold, they tend to be high.

In fact, if furniture companies want to get out of the bottleneck, excellent comprehensive strength is the recipe. First of all, furniture companies should pay attention to product building. Good products are the foundation, but it is precisely this that many furniture companies are lacking. Want to create a product that allows users to scream, in order to capture the hearts of a large number of fans.

Second, furniture companies need to focus on experience services. Experience is not only to say that the quality of the product is good, but also to understand the use of the product itself, including pre-sales, after-sales, maintenance and so on. And good service should be beyond the user's psychological expectations.

Finally, don't blindly copy other people's micro-marketing methods and programs. Good micro-marketing is a routine, but it is by no means uniform. According to the characteristics of the brand and the product itself, it is necessary to innovate to develop a micro-marketing plan that meets its own brand value and user group.