A hundred years FILA boost Mission Hills Golf World Cup

Fashion regression FILA set off a wave of golf November 27, 2011, the 56th Golf World Cup in Mission Hills Haikou Golf Resort successfully concluded as a hundred years of history of the Italian brand FILA following the centenary after the ceremony in the golf course set off a wave of fashion. Star players from more than 28 countries have landed, including Charl Schwartzel, US Open champion Rory McIlroy, who has just won the Masters trophy this year. , The World Cup defending champion Italy's Molina Li brothers and other five major champions, they all dressed in FILA custom clothing appearances, on behalf of their respective countries, for a higher honor. The final US team Lectra wins the championship game. As the only Golf World Cup clothing partner, FILA introduced the latest golf series of clothing. A century classic golf ball dream kingdom Founded in 1911, FILA is a representative of Italian-made. Successively developed series of tennis, golf, fitness, skiing, mountain climbing and basketball have laid the backbone of the world's leading sports brands and are considered to be representatives of art and models of fashion . In the FILA centuries-old legend, the origin of golf has always been talked about. After a global takeover battle, FILA South Korea and its future assets paid a total of $ 1.23 billion to Titleist and FootJoy, global market leaders in golf. Titleist is a global market leader in golf and holds a solid position in the high performance golf club market. High-Shili also sells FootJoy shoes, gloves and outdoor clothing, FILA will be Asia's fastest growing, the most popular golf, more and more integrated into the fashion life. To show its concern and attention to this event, John Yang, vice president of FILA China, paired with Australia on November 23 to attend Pro-AM and ended the day with a good result of -13. Contest site, whether it is professional golfers or golfers, everyone's enthusiasm for the golf and attention, have witnessed the perfect combination of fashion and sports FILA brought the visual and sensory experience, and felt the charm of sports competition , Which coincides with the FILA, a century-old legend that created glory and dreams. Colorful 2012 spring and summer new release 2012 spring and summer golf new series colorful candy, once again lamented the show FILA fashion art, and superb design. Abstract diamond pattern as the main element of the new season, is widely used in cotton cardigan, jacquard fabric, long sleeve T-shirt, V-neck pure wool vest, classic POLO shirt, etc., outdated popular elements and pink, Orange, ink blue, emerald together to create a clean and pure visual effects. In addition to the very comfortable cotton and pure wool texture, HEALSPO-LM, a water-repellent fabric especially for golfers, is the key product of this season. Two functional films, such as single-layer dot film material, are windproof and breathable, Mm of water, at the same time can perspiration, coupled with exquisite mesh lining, making the light sports jacket is very suitable for outdoor sports wear. Polo shirt with bright and neutral colors clever use of the fashion hit the color effect, green and brown, red and gray in sharp contrast, people shines. Need for PIMA cotton material texture also gives a soft, smooth feel, tough fabrics and natural colors produced by the interwoven, sportswear into the more T station fashion atmosphere. And in some details, FILA also exhausted smart, into more golf elements, like cotton stretch satin fabric trousers, in the middle of the waist with a golf metal logo, but also to avoid items falling design A unique pocket cover; Mesh-lined lightweight fabric hoodie, in all parts are just right to use the fold design, light and elegant, and with golf dedicated metal zipper, so beautiful and use each other complement each other .