Established in 1996, Changchun Bomei Graphic Production Co., Ltd. has always insisted on accumulating its own brand building in the digital fast printing industry. After 16 years of development and growth, it now has 4 chain stores; 6 years in progress Has introduced a number of digital cameras with world-class levels Printing machine, greatly enhance the technological capabilities of enterprises. Bomei has taken the lead in the local fast-printing industry and explored the road to sustainable development in its operations.
Design Center came into being
Pomeranian's point of view is very clear. After the company has achieved the absolute technological superiority of the regional market, achieving sustainable development is not simply a matter of equipment. The strong sustainable development momentum must come from the construction of soft elements, that is, the management level and service level of the enterprise and the innovation ability of the products. Strengthen the brand identity and unique business value of the company through the construction of soft elements. Digital printing, management processes, work processes, quality control systems, and service concepts are all important aspects of the soft elements of an enterprise.
In the construction of many soft elements, Bomei combined with its own industrial characteristics and regional location characteristics, began an attempt to explore the perfect combination of design and digital printing industry, mutual promotion and mutual promotion.
Design, especially graphic design itself, is an independent industry that belongs to the art field and is a business area that is widely involved in the printing industry. However, due to different professional directions, it is often designed as an accessory to printing. Many printing companies also focus on corporate strategy in all aspects of print production. Design often only serves as an auxiliary function, such as some modification and finishing of the customer's printed documents. Even if some companies can do pre-press design, the level is very limited, often can not meet the design needs of customers and have to seek cooperation with various design companies. This has caused great inconvenience and inefficiency for customers, especially those printing products suitable for digital fast printing, which often fail to achieve the goal as scheduled due to the design block.
Bomei discovered this market opportunity. In 2009, it established a Bomei Design Center with independent operation. It adopted an internal unified management and external independent market operation mode, which greatly enhanced the integration capability of digital quick printing and graphic production. . Over the past few years, Bomei Design Center has made unremitting efforts and its performance has grown significantly. The growth of the design business has also led to the growth of digital fast printing performance. The two borrowed from each other and created considerable economic benefits. In particular, the social benefits are more obvious, and customers are very much in favor of this "design + fast printing" business model.
Personalized printing field action frequently
At present, personalized printing is one of the fastest growing areas in the foreign on-demand printing market. On the one hand, manufacturers have begun to consciously target the development of the market for target customers. On the other hand, because the end users of printed products are increasingly emphasizing their own Personality, the demand for the quality of printed products is increasing, which promotes the promotion and application of personalized printing. According to statistics, the annual growth rate of digital retail sales in the United States is 18%, in Europe is 22%, and in other parts of the world, it is 8%. The application of personalized printing in foreign countries is extremely extensive. Only a few prints, and dozens or hundreds of copies.
In the operation, Bomei Design Center makes full use of its advantages in digital printing technology and process familiarity, strengthens market propaganda and marketing activities, and combines the economic characteristics of holidays to create many successful cases, especially in the realization of personalized products. Results. In 2012, the professional printed products designed by Zhu Meibo and Zhang Jiao of Bomei Design Center won the Silver Award and the Annual Calendar Card Jury Recommendation Award of the 2012 “Ke Yin Cup†Digital Printing Works Grand Prix.
1. For corporate customers
The brand designed by Bomei has achieved initial success, and has accumulated a group of mature customer groups, including modern enterprises, private enterprises, government agencies, colleges and universities. The high gold content of these customer groups is an important resource to support corporate profits.
In the past three years, Bomei Design Center has provided a large number of enterprises such as UFIDA Software Jilin Branch, Jimei Group Co., Ltd., Huaneng Changchun Power Plant and Changchun Yuguang Energy Co., Ltd. from time to time to produce enterprise periodicals, factory reports, corporate culture brochures, etc. Designed to produce a comprehensive solution for document production.
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