Advertising to merchants for dubbing online games, Wuhan sound market to form an industrial chain

Chutian City News

Chutian Metropolis Daily reporter Le Yi intern Zhang Wenzhuo Wang Yuan Photography: Chutian Metropolis Daily reporter Wang Yongsheng "clearance sale, 50% off the audience, all 50% off..." such advertising words, plus the words of the Mandarin dialect You may have heard a lot on the street. Today, with the development of the Internet, audio novels, online game explanations, etc., have become new choices for many netizens.

Do you know that the demand for these "sounds" has now formed a huge market and a complete industrial chain. In the past few days, the reporters of Chutian Metropolis Daily have interviewed many parties and uncovered some little-known secrets behind this "unpopular" behavior.

Online ordering sells a hundred words and spends ten yuan

At noon on the 27th of this month, in the horn of a 10 yuan store next to Donghu Jingyuan Community in Wuhan East Lake Scenic Area, this kind of selling sound was repeated: "10 yuan for the whole audience! 10 yuan for all kinds! It’s not useful when you’re in a hurry...”

The store owner told the Chutian Metropolis Daily reporter that this is his free download on the Internet. "Like this kind of selling recordings, there are many online, 10 yuan stores are common. There are male voice versions also have female voice editions, and there are Mandarin dialects and dialect editions."

“Free lunch” saves money, but if you want to have more features, you can also customize it online.

A pharmacy not far from the 10-yuan store is also playing a voice promotion ad. The person in charge of the store said that this is her custom-made money. "There is an online store specializing in this kind of business, the fee is 100 words and 10 yuan."

She introduced the transaction process: she sent the advertisement words to be dubbed to the online store, and then listened to the voice actor voice provided by the store, and picked out a satisfactory voice order from many samples; after that, the store made this voice correspond. The voice actor dubbed and sent the finished product to her. “Our advertising words are only 84 words, but they are still charged at 100 words,” she said.

The reporter learned that many of the students who are dubbing such promotional advertisements are college students. Xiong Yue and Zhang Huihui, students of Zhongnan University of Economics and Law, are among them. They are roommates, and they have opened a small shop called “Tao-cho” in Taobao. They mainly serve advertising dubbing, video production, and post-photo. Among them, Xiong Yue is responsible for contacting the business, and Zhang Huihui is responsible for dubbing.

Zhang Huihui is an announcer of the school radio station. She said that there is a big difference between dubbing advertisements and broadcasting news. The former requires sounds to have more affinity. She once recorded an advertisement for an optical shop. When she read the quality and price of the glasses, she deliberately relaxed her knees, raised her upper jaw slightly, and increased her oral resonance to enhance the volume, making it easier for the audience to notice the focus of the advertisement. Although the advertisement was only two or three hundred words, she spent more than ten times and spent more than two hours. Finally, she picked out a recording that she felt most satisfied with.

Online game dubbing is very hot and sound novels

Compared with the cheaper street-selling advertisements, in recent years, audio-visual novels and online games have been popular, and the charges are much higher.

Xu Yulong, a senior student at the School of Electrical Engineering at Huazhong University of Science and Technology, relies on the magnetic voice and his own efforts given by Heaven to make a name for himself in the voice industry of Jiangcheng. The day before, Chutian Metropolis Daily reporter saw him, he was in the studio to explain the voice over a tank battle online game. I saw him wearing a headset standing in front of the microphone, holding the words in the hand, and glanced at the frame of the game screen flashing on the computer screen in front of him. The expression was exaggerated and the tone was very loud. "The camouflage net plus the gun mirror is a bunch of grass.瘫 瘫 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在 在! ”

Out of the studio, Xu Yulong immediately returned to the normal boy's state. He told reporters that most of his online game dubbing work was received by the dubbing company. "They passed the information to me. I handed the finished product to them on time. The two sides did not meet each other, usually through the network."

Xu Yulong introduced that the requirements for dubbing online games are relatively high. Not only the content of the dubbing should be closely matched with the picture, but also the tone of the tone should be grounded, which can fully mobilize the enthusiasm of the players. Therefore, the "broadcasting chamber" will not work. Corresponding to the high demand is a high return, "generally starting at 50 yuan per minute."

The online game dubbing is very hot, and there are not many sound novels. Hankou College broadcasts a professional junior high school student Gao Wei, recently dubbed the novel "Black and White Memory · Shanghai 1980s". She said that before each recording, she would prepare a large cup of warm water, pull up the curtains, turn off the lights, and let herself calm down in a dark closed environment. "So I can concentrate on the role, in my mind. Naturally, a picture of the work is revealed."

Each time a dubbing is done, sorghum often has to be decorated with multiple characters. “I used to voice the 17 characters of a novel.” She said that in order not to confuse these characters, she set a tone for each character and listed the characteristics of each tone on paper. Every time you record a conversation, you re-conceive your emotions and make sure that the characters are naturally switched when you switch.

Gao Wei told reporters that she also received orders through the network. After receiving the appropriate order, she will draw up a contract, sign the name and send a copy of the ID card to the customer. There are two ways to charge, some are priced according to chapters, and some are priced according to the length of the dubbing. "At the beginning, a chapter of 40 yuan; now 60 yuan per hour."

Many types of dubbing companies make big money

In addition to the above-mentioned dubbing “self-employed”, the Jiangcheng dubbing market also has a dedicated dubbing company.

Yesterday, Chutian Metropolis Daily reporter came to a dubbing company in Liuduqiao, Hankou. It is located in a commercial and residential building, there is no nameplate at the door, and all business is done through the network. “The dubbing company doesn’t need a facade, and there aren’t many full-time employees.” The person in charge of the company said that this would save costs and secondly employees would be free.

So how does the company work? The person in charge said that the company has a business department, which undertakes various dubbing services from networks, film and television companies and game companies. The business is divided into high, medium and low grades. The high-end business includes dubbing of film and television dramas, dubbing of TV movie advertisements, voice dubbing of corporate videos, etc.; mid-range business includes games, videos, audio novels, voiced comics, etc.; low-end business is mainly promotion Advertising dubbing and so on. They have a set of "sound files", which collects sound samples and contact information of various part-time dubbing personnel. After the customer selects a certain sound sample, the company contacts the dubbing personnel again, and sends, collects, transfers, etc. all online. “A lot of times, we are like brokers.”

The dubbing company is rich in resources and charges a lot higher than the dubbing “self-employed”. Take audio novels as an example. A 200,000-word, 24-character modern suspense novel, if it is a single recording, costs about 50 yuan per 100 words, and the total price is about 100,000 yuan. If you need more people to record, the charge is higher. .

For higher fees, it is a more detailed service. For example, the person in charge of the company will read the novel first, and then select the dubbing voice with the appropriate language rhythm and dialogue density; if the customer has special requirements for the voice, age and experience of the voice actor, the company will try to satisfy. After the recording is completed, the company will also carry out post-processing.

The voice actor has different qualifications, the type of dubbing is different, and the price is often different. Xu Yulong revealed that a famous domestic voice actor in the country, when advertising dubbing some well-known enterprises, the charge for 30 seconds is as high as 200,000 yuan. "From his voice, you seem to be able to hear history and hear the taste. The ordinary voice actor is difficult to give people such a feeling, not convinced." Xu Yulong said.

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