This lecture will attract many professionals in the industry and investors who are entering the industry or waiting to see the water park to attend and share new ideas!
The lecture was divided into two parts. First, Chairman Tian Gaoqi analyzed the status quo of the development of the water park for us, and explained what is NC technology, the application of numerical control technology has a huge impact on the water park industry, and the production of water slide products. A revolutionary change was made in detail.
Immediately afterwards, the representative of Dah Sing Group, Yang Xiaolian, executive director of Dongguan Palmdale Water City, analyzed the various business combinations and marketing strategies of the water park and provided suggestions for investors and operators of the water park.
Classic Case - Aerial Waterpark
This overseas project is built on a 15-storey platform and uses a transparent slide. The player can overlook the scenery, which is both ornamental and playful.
Mr. Yang’s proposal for a water park marketing strategy is: to break the surface. Mr. Yang explained the successful experience of “The First Big Horn in Dongguan†and told us that we should seize the core of the propaganda and carry out vigorous propaganda on various channels. This strategy created only 100,000 advertising fees and 150,000 paradise trips (previous year 3). 10,000 person-times), Dongguan ranked second amusement park profit earning industry legend!
Water is the source of all life, and it is also a cultural symbol. In the water park industry, water is an entertainment element and cultural carrier.
1 Exploration: Riding the Wind and Waves
In 1985, Guangzhou Oriental Paradise Water World introduced the first water slide equipment from abroad, which opened a prelude to the development of China's water park. The development of water parks in China can be roughly divided into three stages: the introduction of water park facilities (1985-1995), the period of initial development (1995-2005), and the period of rapid growth (2005-2015). Today, the construction of China’s water parks has shown a trend of “blowoutsâ€.
In this wave of water park construction, a group of enterprises specializing in the production of aquatic amusement equipment emerged. Guangzhou Panyu Daxin Waterpark Construction Co., Ltd. (hereinafter referred to as “Daxin Companyâ€) is one of them. Established in the initial stage of development of the industry, it witnessed the rapid growth of social economy and thus the full and vigorous development of the water park. Let us discover together the inseparable relationship between Daxin Company and the water, and appreciate the wisdom of the blue sea who make waves.
“Maybe it was a coincidence. In 1995, I visited Guangzhou Oriental Park as a tourist. I was fortunate enough to be exposed to a brand new water play method for the first time and saw the first water slide equipment introduced in the country. In the later period, with the support of relatives and friends, I gave up the iron rice bowl of the railway state-owned enterprises and resigned from the sea to enter a private swimming pool equipment company. Since then, I have formed a bond with the aquatic amusement industry.â€
Guangzhou Panyu Daxin Waterpark Construction Co., Ltd. Chairman Tian Gaoqi
“It was not until 1997 that the Guangzhou Hippo Water World opened. I first experienced the fun brought by water slides and artificial wave equipment, and I gradually realized that this is a brand-new amusement market with huge development potential. With the support of this belief and understanding, in 2003 I again decided to resign from the position of professional manager of the general manager and formally acquired the first batch of domestically-operated waterpark equipment manufacturing enterprises in the southern China area---Daxin Waterpark Construction. Co., Ltd.. After more than ten years of hard work for the new talents, Daxin has gradually grown and expanded."
With the gradual emergence of some domestic water parks, Daxin Waterpark Construction Co., Ltd. has spotted the development prospects of water parks, and has been able to adapt to the trend and take advantage of the situation. Its rapid development process can be said It is a microcosm of China's water park equipment construction industry. In the past 16 years, Daxin Company started from the manufacture of a single aquatic amusement product, gradually developed into a specialized, complete set, large-scale and comprehensive enterprise, and gradually moved towards personalized product customization, intelligent equipment manufacturing, and project situational construction. The stage of transformation and upgrading.
2 Brand: Love and Responsibility Casting Quality
The course of development of the enterprise will inevitably undergo some arduous explorations. All the new and new people are fully aware of the arduousness and mission of responsibility and use the collective wisdom and the strength of the team to strive to build Daxin into a corporate sense of responsibility and cultural values. The well-known water amusement companies with core competitiveness have created many outstanding projects in order to live up to expectations and fulfill their mission.
“There are so many impressive projects. First, Shenzhen Phuket’s landscape is the first real water park in our country. Although its scale is not large, its equipment is built strictly in accordance with the requirements for safety-related standards for special equipment. In addition, with proper management and maintenance, after more than 10 years of baptism, the operation of the equipment is still in good condition, and with the implementation of the National Special Equipment Safety Supervision Regulations in 2003, for the first time, the service life of the water slide equipment was regulated accordingly. The quality of our equipment is still very good, but we have also strictly followed the national operational requirements for the special equipment safety law to dismantle and build it in 2012. After all, the safety of the people’s pleasure is the highest. This also confirms the fact that the company’s The product quality is excellent and the service life is very long."
“The second is the Guangzhou Hippo Water World transformed in 2013. As we mentioned earlier, the Big Hippo Water World is one of the earliest representatives of water parks in South China. The equipment is all imported, but due to age, aging equipment, and venues The reasons for this limitation have gradually lost their brilliance. After the new planning and design of our Daxin Company and the two-year reconstruction of 2013 and 2014, all the original water slide equipment was replaced and large looped slides and large interactive water were introduced. Wallar and other equipment, so that the water world of the hippopotamus renewed its tenacious vitality."
Climatic factors are an important consideration in the development process of water park investors. Climatic factors have a great influence on the operation of water parks. So how did Daxin Company help investors avoid this problem when planning a project?
“The slogan of Daxin Company is the water park design, equipment, construction, and management integration service organization. From the preliminary planning, project planning, equipment allocation, project construction, post-operation management, theme packaging, etc., there is a full industrial chain coverage for customers. We provide a full range of programs, personalized services and a package of solutions.We focus on considering the site selection and investment positioning of the developers, and combine the factors of population, economy, consumption level and other factors, and design suitable for the region through preliminary market research and in-depth analysis and analysis. Geographical environment, group consumption habits and unique water parks."
“In the current competitive environment of water parks, most of the water park projects we construct are more popular with tourists and the overall profitability is very good. For example, the Chongqing Foreigner Street Water Park designed and built by our company is a small and medium-sized water park. A classic case of the project, the Chongqing Foreigner Street Water Park Project is located in the integrated tourist resort of Yangren Street in Nan'an District of Chongqing Municipality and is part of the Chongqing Maxim Group, which has created the “first of its kind†in three industries that have successfully invested in the Water World project: First, the year that the investment was profitable that year, and it was a consecutive six-phase construction, each of which achieved the profitability of the current year.As far as I know, this year the number of people entering the park in the water park is more than 400,000 person-times, and the sales income is 26 million yuan (excluding In the off-season income, this cannot but be said to be a miracle. The second is to pay attention to local characteristics and to avoid investment risks, phased construction and continuous investment; cost-effective, consumer-oriented, efficiency-leading, localization, low-cost operation, etc. Leading the domestic industry, tickets are only 60 yuan, far below the level of the industry. Some devices explore winter operations, such as rafting in Hanoi, and boating, etc., are also rare in the industry. In the traditionally recognized waterpark off-season time (October to May next year), their 2014 carnival activities also contributed individually. 8 million off-season income, this year's off-season carnival income may be higher. This can not be said to be a classic case of successful investment in small and medium-sized water parks.†Tian always said.
3 Responsibility: eternal security and happiness
“The success of the water world should not only focus on the rate of return on project investment, but also on business performance. We must first ensure the safety of tourists’ visits. Safety is above everything else and safety is before anything else. Without safety, there is no life. Without security, there is no Happiness, this is our newcomer's concept of security, and it is our responsibility and mission. Therefore, our company has always placed priority on designing, equipment, construction, operation, management, and maintenance."
Many water slide equipments in the water park belong to the category of electromechanical special equipment. In 2014, the country passed the “Special Equipment Safety Lawâ€, which increased the supervision and punishment of safety responsibilities and established a complete set of special equipment safety. Monitoring system.
“Daxin is the first batch of comprehensive enterprises with special equipment manufacturing, installation and maintenance qualifications in China, and has passed four rounds of replacement certificates. The company has participated in the drafting of the national design of special equipment and safety standards. Work, product quality has won a number of national quality awards.In the five major series of more than 100 new products, the safety risk is less than similar products, product energy efficiency is better than similar products, product cost is higher than similar products, products The supporting service model is more than the same kind of enterprise, so it has unique advantages and core competitiveness."
4Innovation: The Road to Intellectual Creation of Daxin Play
Faced with more and more foreign companies rushing to China, Tian expressed that there is still a gap between Chinese manufacturing and foreign manufacturing. This gap is reflected in the lack of creative thinking of the constructors of China's theme parks and the lack of a craftsman spirit - the quality of excellence, The overall construction process hardware level is not enough.
“The existence of a gap is inevitable, but China’s manufacturing still occupies an advantage. The R&D groups made in China are large and vibrant; China’s mold technology and equipment technology are constantly improving and innovating, which has played a big role in our equipment construction industry. We now gradually adopt new digital technologies, new mold technologies, CNC machine tooling equipment, and automated environmental protection spraying technologies to improve product quality. China's population base and geographic scope determine the potential consumer market is huge, and the Chinese nation has a thousand years of culture. Accumulated, there are many cultural themes that can be excavated, which are the advantages that foreign manufacturers can not match.With the gradual deepening of the process of economic globalization, China's manufacturing is gradually narrowing the gap with foreign manufacturers, will occupy the world Important position."
At present, Daxin Corporation focuses on deepening the domestic market and based on China's perspective. Has entered the European Union, the Middle East, Russia, Africa, Asia, the Americas and other countries and regions, has gained a high international reputation and visibility. Through the unremitting efforts of all colleagues, we have established a corresponding marketing team and are working hard to open up the international market. It is believed that in the near future, Daxin Company will surely create more happiness on the stage of the water world. (http://)