Will you pay for the high-end real estate standard?

HC intelligent home network news Insiders pointed out that real estate project to introduce a comprehensive high-tech, science and technology to create a stylish, intelligent intelligence community, enhance the value of real estate has become a new competitive real estate, "but this does not become a developer of manufacturing The selling point and the promotion of marketing gimmicks should be implemented. The new intelligent real estate has high requirements for developers. On the one hand, it increases the development cost, on the other hand, it needs to consider how to maintain it later."

Going home from work, you don't have to press the elevator yourself, the system will automatically identify the floor for you to go home; the summer is hot, the air conditioner in the remote control home can comfortably "sigh the cool wind" at home; people can start the home in advance in the garage The oven, the quality of the home air can be monitored at any time, the burgeoning robot security guards in the community are patrolling around... Recently, the reporter visited and found that many new discs in Guangzhou have created a "smart wind", and so on in high-tech blockbusters The scene is expected to become a reality.

phenomenon

Real estate from smart home to smart community

"As long as you install an app on your mobile phone, you can make your home smart." In a real estate in Guangzhou, the sales staff showed the scene of "future life" to the viewers. According to the introduction, an APP can preset four scenes of home, meeting, sleeping, and leaving home. In different scenarios, lighting, TV, audio and video equipment will automatically display the most appropriate state, and even the curtains can automatically open and close with the mode switch. "In addition to these, the access control system is intelligent, the kitchen can monitor gas leaks, fires and other accidents. ."

The reporter noted that since the beginning of this year, the application of intelligentization in the property market has gradually become popular. There are many real estates in Guangzhou such as Country Garden·Bay No. 1, Tianyun Hulu Garden, Jindi·Tianhe Mansion, Field·Ivy, Ocean Tianjiao, Guangzhou Country Garden. Urban gardens, etc., have taken care of the intelligent aspects to provide better services and convenience for the owners.

Among them, the indoor intelligent split machine, mirror and disinfection shoe cabinet provided by the Ivy for the owner are quite eye-catching. The reporter found that in the project model room, there is an indoor intelligent split machine installed at the entrance, through which the switch and brightness of all the lights in the home can be set. The home appliances can also be set to different modes according to the different needs of the owner, such as reading, sleeping, at home, going out and other modes. What's more, there is a “mirror mirror” in the bathroom, which is a networked mirror with a touch screen, which can be used as an ordinary mirror, as well as weather, calendar, news, video, listening to songs, etc. when washing or going to the toilet. Even skin and weight can be detected. Everyone who came to the showroom couldn't help but experience one and shouted "too high tech."

Some developers have seized the opportunity to achieve a leap from “smart home” to “smart community”. According to the reporter's visit, it was learned that there was a new disk that hit the "Smart Community" sign. In the sales center, the salesperson will focus on the intelligent functions in the project community when receiving customers.

According to the relevant person in charge of Agile, Agile Haizhu Xiaoya and Huawei jointly cooperated with more than 50 technologies to create a “smart community”. In order to more effectively protect the safety of the community owners, the project introduces external patrol robots, providing 24-hour patrols, emergency alarms, danger alarms, remote intercom and other services. In the patrol area of ​​the robot, when a person is in danger, simply call for help or press the emergency call button on the robot to quickly alarm.

industry

Intelligent cost of real estate: increase tens of yuan per square meter

Sounds like the "smart community" on the tall, how is the price? The person in charge of a real estate in Liwan District said frankly that since many projects are high-end projects, there are more supporting facilities nearby, and the original value is relatively high. With the high-end features of the intelligent community, pricing will naturally be a higher grade.

In this interview, some insiders pointed out that the introduction of high-tech in real estate projects, creating a smart community of technology, fashion and intelligence, and enhancing the added value of real estate has become a new competitive property, "but this cannot be developed. Commercial manufacturing and selling gimmicks should be implemented. The new intelligent real estate has high requirements for developers. On the one hand, it increases the development cost, on the other hand, it needs to consider how to maintain it later."

In fact, the introduction of smart home systems and the creation of smart communities is not a simple matter for developers. “Intelligent products involve different suppliers and different technology modules. What real estate developers need to do is to coordinate and integrate the work. It is necessary to open up and integrate multiple resources and invest a lot of manpower, material resources and funds.” Sales staff of Jindi Tianhe Residence Introduce the road.

The relevant person in charge of the Pearl River Etan Pool said that the project introduced six major human settlement systems, including the floor heating system, the dual water purification system, the thermal interaction fresh air system, the central hot water system, the first-level energy-efficient central air-conditioning system, and the 360-degree intelligent system. The cost of hardwear is indeed higher than that of ordinary products.

But how much will it be higher? Mr. Wen, the head of marketing for a large-scale real estate company, admits that, in general, the introduction and installation of intelligent systems will increase the cost per square meter by tens of dollars to hundreds of yuan. For buyers, it is complete. acceptable.

repercussions

Intelligent is just the icing on the cake

Not necessarily practical

For smart homes and smart communities, the feelings of the public are mostly “freshness”, but their actual use is not well understood. "Air quality testing can be done, gas leak notification is very practical. But the oven automatically cooks, the curtains automatically open and close, this function does not seem to be practical." Mr. Peng said when viewing the room, compared to simply adding a button Instead of manual functions, he prefers smart homes that can truly improve the quality of life and cannot be replaced by manpower.

For all kinds of intelligent systems provided by different real estates, Xiao Wei, who works in a media agency in Guangzhou, said that “seeing the eye”. After repeated comparisons, Xiao Wei thinks that face recognition unlocking, intelligent parking, gas leak alarm and other functions are very practical, but she is suspicious of anti-fog, electronic disinfection shoe cabinets, etc.: "Smart shoe cabinets can really kill shoes. Various bacteria and deodorant?"

Mr. Wen also suggested that although smart homes and smart communities can provide some convenience, buyers do not have to consider them as a key factor, because the first thing to consider when buying a house is the location, price, quality, and developer brand. Deng Haozhi, chief market analyst of Fangyuan Real Estate, believes that the reason why real estate developers have put forward the concept of "intelligence" is because the market competition is becoming more and more fierce, and developers are thinking about ways to differentiate. "Intelligence" is undoubtedly product differentiation. A breakthrough. As for how to choose a "smart community", Deng Haozhi said: "It is enough to use and use together to see what is really needed and what is purely a gimmick."

Editor in charge: Tian Wenjie

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