The birth of an industry is caused by huge profits, and most of them must go through the initial stage, the competition stage, and the mature stage. When the market's competition matures, the industry's profits are comparable to those of other industries, and the industry is mature. This is the law of the development of the industry and the growth path of the stationery industry.
The stationery industry was formed in the late 1980s and early 1990s, and it was the transformation of the planned economy into a market economy, which was differentiated from the department store industry. The stationery industry has become the fastest and most complete industry in the development of China's light industry.
Improve the quality of development
At the beginning of the development of the stationery industry, there were fewer domestic manufacturers, and the products were more dependent on imports and the demand was increasing. The stationery industry has changed from simple consumption in the past to current full-scale consumption, and the demand for stationery for enterprises and individuals has become more and more mature. It is understood that the capacity of China's stationery market has exceeded 100 billion yuan. In recent years, the development speed of the stationery market has reached double digits.
With the expansion of investment in education and fitness, people's demand for stationery has also increased, thus creating a market for cultural goods with great potential. The market for stationery in China will show a rapid development in the future. There is no doubt that the prospects of this industry are very tempting. As stationery stores and specialized markets mature, the influence of the wholesale market is gradually decreasing. This requires the management level and service connotation of the operators to be extended to the higher levels. The brand-oriented medium and high-end products and patented products will become the mainstream of consumption. In addition, as people's environmental awareness increases, they are non-toxic and developed with recycled materials. Stationery will also become the mainstream of consumption.
In recent years, the product has been updated quickly, the quality has been improved significantly, the variety of colors and colors are in line with international standards, and the technical content of the products has also been greatly improved. Under the guidance and support of the government, many stationery companies have organized delegations to participate in well-known industry exhibitions at home and abroad such as Frankfurt Stationery Exhibition, Hong Kong Stationery Exhibition and Shanghai Stationery Exhibition. Since 2010, many stationery companies have been more active in setting up branches and offices abroad. This has made China's stationery develop rapidly in all aspects, and has further demonstrated to the world the strength and advantages of this "stationery manufacturing power" in China.
From January to December 2012, the total sales revenue of China's stationery manufacturing industry reached (the sum of sales income of industrial enterprises above designated size) was 24.321 billion yuan, a year-on-year increase of 13.07%. From January to June 2013, the total sales revenue of the stationery manufacturing industry reached 15.31 billion yuan, a year-on-year increase of 14.73%.
Exploring innovation and nurturing business opportunities
The stationery of stationery products covers a wide range. According to the current student habits, including: pencil case, pencil case, pencil eraser, pencil sharpener, pencil sharpener, school bag, student teaching aid, student combination stationery, writing instruments, painting supplies, students Gifts and other daily necessities of students are closely related to the learning and life of students.
In the past ten years, stationery consumption has maintained a year-on-year growth of more than 10%, and the growth rate is significantly higher than the growth rate of total retail sales of consumer goods in the year. It is estimated that the expansion rate of the entire stationery domestic market will be about 15% in 2015. Exceeding the export market. However, with the gradual integration with the international community, diversified cultural products and multi-level consumption structures have also been formed, and high-end products are not uncommon. Stationery that meets the demands of novelty, practicality, environmental protection, safety and high value-added is more popular and has higher profits. This forces stationery production and R&D enterprises to develop ideas, focus on the development and use of new technologies, new materials and new processes, promote industrial upgrading through product upgrades, respond to vicious competition with intellectual property protection, and improve marketing. Means instead of complex multi-level distribution models.
Student stationery dealers pointed out that to do business in stationery products, the most important thing to make money is to have good products and shorten the sales cycle so that you can make a profit. On the one hand, the life cycle of stationery products is continuously shortened. To survive and develop, manufacturers must adapt to market demand. It is necessary to launch new products that meet market demands in the shortest time. The R&D process is crucial. Exploring the actual needs of consumers, gaining insight into new market competition points, and thus achieving core technology competitiveness is precisely the magic weapon for student supplies manufacturers. On the other hand, with the development of science and technology, especially the rapid advancement of information technology and the Internet, the circulation of market information and research and development data enables enterprises to obtain more market opportunities, and then find new breakthroughs and promote the upgrading of the entire industry.
The development trend of economic globalization requires that China's stationery enterprises should choose their position in the new economic structure from the perspective of world division of labor and comparative cost advantages. China's comparative advantage is the increasingly mature processing capacity in traditional industries and a large number of cheap labor and mature and advanced management capabilities that are compatible with productivity. To do a good job in the global operation of the stationery industry brand, we must do a good job in improving the quality and functional upgrade of the stationery brand itself. Stationery enterprises continue to develop and innovate, cooperate and exchange with international stationery companies, and turn competition into co-opetition. This will be the only way for China's stationery industry to be fully globalized and branded.
The stationery market has many hidden dangers
Product identification is not complete. At present, many of the stationery items circulating in the market are not marked according to the "General Requirements for Safety of Student Supplies", and are environmentally friendly and non-toxic; some products do not have the name and address of the manufacturer indicated in Chinese, and are only marked in Japanese or Korean. Or label "MADE IN CHINA"; some stationery that may endanger children's safety, also did not follow the national standards, marked "Do not swallow" and other warning signs; and no production date, quality certificate, the manufacturer's "three no Products are everywhere.
The quality is worrying. Some stationery products use toxic chemicals, such as beautiful patterns printed on bags and pencil cases, which may have excessive formaldehyde content; the bright color paint used on pencils may imply the problem of excessive heavy metals; rubber, paper, etc. Stationery may contain toxic chemicals such as aromatics, aldehydes, and mercury. Although these toxic chemicals are low in content, users, especially minors, are inhaled, sucked, bitten and have long-term exposure to these substances. It is easy to induce inflammation of the eyes, nose and throat, causing headaches, nausea and other symptoms, and even causing the human body. Chronic poisoning.
Counterfeit products are rampant. The stationery sold in the market mainly includes top ten brands such as Chenguang, Zhencai and Zhonghua Pencil; foreign brands mainly include Mitsubishi, Zebra and Parker. In order to maximize the benefits, some operators often counterfeit the unique names and packaging of well-known trademarks, so that consumers can't prevent them.
The appearance is vulgar and indecent. In addition to the use of many cute shapes, student stationery products are also filled with indecent patterns or English, which will have adverse effects on minors who lack proper judgment.
Strengthen the supervision of the stationery market
Strengthen education guidance. The industry and commerce department shall carry out in-depth activities on consumer rights protection knowledge into campus activities through lectures, consultation services, production of newspaper reports, dissemination of publicity materials, etc., and teach students how to identify fake and shoddy stationery, precautions for purchasing stationery, etc., and improve their knowledge. Discriminating ability; regularly release consumer warnings through news media and government affairs bulletin boards such as TV, internet, newspapers and periodicals, reminding students and parents to choose stationery products with complete logos and healthy appearance.
Strict law enforcement supervision. Adopting a combination of daily inspections, surprise inspections, and special rectifications, strengthen the law enforcement supervision of the stationery market, and focus on checking whether there are violations of the exclusive rights of registered trademarks of well-known brands of stationery, whether to sell “three noesâ€, inferior quality, and potential safety hazards. Student stationery, once the problem is discovered, the product is immediately removed, sealed, traced the source of supply, and resolutely investigated and dealt with according to law.
Promote business self-discipline. Through symposiums, intensive training, household promotion, and signing of letters of commitment, we will vigorously publicize the "Consumer Rights Protection Law", "General Requirements for the Safety of Student Supplies" and other relevant laws and regulations, enhance the rule of law awareness of operators, and guide the integrity management. Maintain a fair competitive market environment. Supervise the stationery business to establish a sound self-discipline management system such as invoicing goods receipts, purchase inspection, and delisting of unqualified products, and record in detail the channels, dates, types, brands, quantities, and sales volume of each purchase, in order to trace the source. Create a safe and secure consumer environment.
Improve the effectiveness of rights protection. Relying on the campus youth rights protection, 12315 appeal platform, "one meeting three stations", "12315 fake rights protection signboard" and other rights channels, so that students, parents, news media, the public are effectively and actively participate in law enforcement supervision To form a comprehensive, wide-area, multi-level, and wide-covering supervision network.
Establish industry standards. It is suggested that relevant functional departments should comprehensively sort out the legal regulations and technical specifications, formulate more scientific, reasonable, strict and advanced stationery standards and systems, improve special spot checks and risk monitoring, and take effective measures to strengthen production management. Standardize production and management behavior, and ensure the quality of stationery products from the source.
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