See how Tianhong layouts unoccupied banks in different formats?

Some people believe that unmanned convenience stores are becoming the next new outlet for the retail industry due to their small footprint, low input costs and strong reproducibility.

But in fact, compared with unmanned convenience stores, unoccupied cashiers are more feasible. Compared with unmanned convenience stores, the traditional large-scale commercial super-sales business can reduce the labor and operating costs and improve shopping efficiency without the cash register, but the requirements for technology investment and operation level are higher than those of unmanned convenience stores.

In the field of unoccupied cashiers, Rainbow is the first to eat crabs. In June 2016, Rainbow launched the first mobile self-service billing business in the country and quickly promoted it to all stores. After a lapse of one year, many retail companies such as Wumei and Huaguan began to test the water to launch their own mobile phone purchase business. At this time, Rainbow has begun to try more advanced RFID radio frequency identification technology, and continue to lead the industry through innovation.

It is understood that Tianhong's independent paying function mainly relies on its official App - Rainbow Scarf. When customers go shopping in the supermarket to buy goods, they can download the rainbow scarf app and use the mobile phone self-service billing function to scan the product barcode to join the shopping cart. After the purchase is completed, the order is submitted and the payment is completed on the mobile phone. When leaving the supermarket, the purchase can be completed in the exclusive channel. .

Tianhong realized customer self-service paying through the docking of the official App Rainbow scarf and the traditional cash register system, which solved the pain point of customers waiting in line to pay for the bill. This function has achieved an average daily turnover of 30,000 yuan in the first half of the year. In the peak period, it broke through 60,000 orders. It can be seen that the customer's acceptance is relatively high and they are willing to experience and use it.

Compared with Amazon Go, the input cost is high, and there is a need for prime members. The threshold is high and it is difficult to copy and promote quickly. The mobile phone self-service billing solution is more suitable for large-scale supermarkets. For the front-end of the store, there is no need to make too many modifications. A special channel, the change is mainly at the back end, the first is to realize the digitization of supermarket goods.

It is reported that Tianhong has fully covered the national Tianhong supermarket at the end of 2016 and promoted the use of mobile phone self-service billing business. After more than a year of operation, Tianhong has upgraded the mobile self-service billing service to version 2.0, and has upgraded the upgraded version in the areas of scanning products, product interaction, customer experience, and verification.

In addition to the mobile self-service pay-to-buy model in the traditional business, Tianhong also tried to use the new unmanned cash register technology in other formats. In July of this year, Tianhong built a new species covering an area of ​​1,500 square meters in the Houhai Tianhong, a coastal city in Shenzhen, where young people gathered in the most prosperous business district.

Different from the traditional self-service self-service pay-to-buy mode, the “Global In Select” cashier link uses RFID radio frequency identification technology, which can quickly identify the product type, quantity, amount, discount and other information without manual. And visually presented on the screen, the time to pay the bill has been reduced more.

Customers do not need to scan the goods themselves, just put the purchased goods into the designated settlement area, and use the rainbow scarf App scanning screen to pay the QR code to realize online mobile payment to complete the shopping, which improves the shopping experience. Realize the "zero waiting" fast cashier! The global in selection is a new species created by Texhong. In addition to the differentiation of commodity types and traditional businesses, the cashier link is also the first time in China to apply RFID technology to large retailers.

Compared with the bar code self-service cash register, which is gradually popularized nowadays, the biggest advantage is to realize the automatic perception of cash register, without the need for customers to manually scan the code one by one, and the popularity of domestic unmanned supermarkets has been raised to a new level.

Whether it is a traditional supermarket or a new species, Tianhong can quickly innovate more or rely on its solid back-end skills, through the back-end digitalization of goods, services, membership and marketing, front-end innovation and the emergence of new species and new formats. Just a matter of time. Tianhong believes that unmanned retail will be a form of future existence, but it depends on the digital capabilities of retailers and the adaptability of the business environment. For now, the industry is still at a stage where more focus is on reducing costs, increasing efficiency, and preparing for future digital ecological builds.

In the context of rising labor costs, unoccupied cashiers have become a major way to reduce labor costs and enhance consumer experience. With the maturity of related technologies, we judge that no banknotes will become mainstream in the future. For large retailers with more people and higher labor costs, it is more meaningful to promote unmanned cashiers.

In the future, it is a general trend for the physical retail industry to move toward "no one".

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