After false propaganda, Shapu Aishi and melon seeds are used to stop

In a controversy, a generation of "treating cataracts" fell from the altar, and Shaples's routines once again stirred up the general public's discussion of fraudulent consumer fraud.

Those who encountered false publicity queries also included melon seeds used cars, Wang Laoji, Hongmao wine, etc. In the era of mass media, in order to induce consumers to hook up businesses, there are no less efforts in advertisements, which can be described as full of tricks. How much harm does a false advertising campaign bring to consumers?

A bottle of counterfeit medicine

“Between 20 years since its launch, it has sent light to the majority of cataract patients. It is currently the leading brand for the treatment of cataracts.” This is the slogan of the “God's drug” Shapu Aisi.

It is precisely because of this slogan that patients who should have seen the light sooner have delayed the timing of the treatment, delayed the best operation time, and some of them eventually become blind.

“The only effective method for treating cataracts is surgery. There is currently no one drug that can effectively treat it. This is a consensus in the medical community.” Chong Ping, an ophthalmologist at Shanghai Oriental Hospital, has publicly criticized Sharp Love. However, Shap Ace continues to brainwash patients with false slogans of "prevention and treatment of early-age cataracts," which is the use of people's psychological fear of surgery for marketing.

Insiders pointed out: "Shape Aesi not only promotes the prevention and treatment of cataracts, but also lists the symptoms of cataracts. This is the smartest place in advertising: replacing diseases with symptoms. Many people read advertisements, listened to publicity, and found that With the same symptoms, he ran to buy Shap Eyes drops and the doctor couldn't stop them."

On the one hand, there is an increase in the interpretation of the Sharp Aish advertisement. Therefore, the advertisement can be understood as containing false or misleading content and allegedly false propaganda. On the other hand, in the advertisement, Shap Aisi intentionally displays “early ageing” in a very small typeface, which is suspected of disguising it. Its purpose is to expand the scope of application of the drug to misunderstand and is inconsistent with the “Advertising Law”. "The request.

Is that Sapus love is "a god drug" in the end? It is understood that the drug is a benzalazine lysine eye drops, each cost about 1.45 yuan, and can not really cure cataracts.

The fierce spread of false medical advertisements not only defrauded the patients of money, but it was the most unforgivable that it delayed the patient's treatment and caused serious harm to the patient's body and mind.

A chilling used car platform

Before the outbreak of the Shap Aish incident, the used car of the sunflower seeds was once unanimously condemned by public opinion for false advertising.

The same is true when playing at the edge of the ball, "there is no middleman to make the difference, the volume is far ahead", the advertising campaign of the used car of the melon seeds is not inferior to that of the Shapes, in order to lure unsuspecting used car buyers and sellers.

When an intermediary platform catches up to the Internet age, it has become a pioneer in the "direct sales" C2C model. But how should the so-called "service fees" raised repeatedly be explained to consumers? At present, the minimum fee for a single vehicle transaction agency fee on the melon platform has been raised to 3,500 yuan.

According to melon users, “What is the service fee? It's just that the melon seeds accompanied you to check the vehicle and the transfer fee was bought by the buyer. It’s not too black. If you loan a car, you’re waiting to be slaughtered. Die, they will let you pay all kinds of fees, and the interest is even more terrifying."

In addition, melon seeds used vehicle direct sales network in the use of major platforms to promote the use of "far ahead", "the country's leading" and other terms, due to alleged unfair competition also hampered the development of used car industry. A few days ago, the Haidian District Court in Beijing has ruled that the used car of Guazi should stop the placement of false advertisements. The China E-Commerce Association also issued a statement saying that there were no published data on used car sales, and that the used car had been exposed to fake data.

Some consumers believe that the used car advertisement of melon seeds is far from the actual experience of his own. It was misled by his advertising campaign before he was “revenue”, which was really chilling. Vendors are opening their mouths, making data fraudulently addictive, and ultimately paying for those who do not understand the truth and the entire capital market.

Billion brainwashing ads behind the thought-provoking

Although used cars belong to different industries, the used cars of Shapu Aishi and Guazi have all entered the same misunderstanding. Propaganda efforts are much higher than R&D services, and the propaganda methods have chosen irresponsible bombardment.

It is understood that from 2011 to 2016, the advertising expenditure for Shapu Aisi increased from 0.79 billion yuan to 263 million yuan, and operating income increased from 409 million yuan to 979 million yuan. Even more puzzling is that according to the company’s announcement, in 2016, the research and development expenses of Sharp Aisi was 29.02 million yuan, accounting for only 2.97% of the operating income. As a pharmaceutical manufacturer, R&D expenses do not even have a fraction of advertising costs, and the proportion of revenues is decreasing year by year.

The used car of Guazi is even more exaggerated. According to the amount of advertising it has disclosed, from March 2016 to now, a total of 21 months, the total amount of publicity costs is as high as 2 billion yuan, even with the same The listed companies are far behind.

However, after the huge amount of used car's advertising costs were paid out, it was in return for false accusations, decline in word of mouth, unfair competition, data fraud, and profitability. To sum up, it is to create a beautiful gesture while falsifying, and spend a lot of money to make everyone see this beautiful gesture.

The high investment in the advertising market has brought huge profits for Shaping, and it also helped melons get a huge amount of financing for used cars. The huge revenue generated by false propaganda is the root cause of the desperate choice of many businesses.

Over-exaggerated advertising is not desirable, and innovation is the foundation for the development of the enterprise. Behind false advertising is the frenzied exploitation of profits and the cheating of millions of consumers.

It is hoped that relevant parties can work together to maintain fair market competition, eliminate inferior coins to drive out good money, and crack down on false advertising, so as to protect those consumers who are passively accepted in the information age and promote the healthy and orderly development of all walks of life.

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