2017 has already turned over. During the period of the Chinese New Year, it is the best time for the promotion of household items. The home market presents a lively scene. Many home stores and home brands launch various promotional activities, and various promotional tricks take turns. Staged.
"Full reduction" old patterns are still mainstream
In order to greet the New Year, merchants have adopted a Chinese element that symbolizes joy - China Red, in addition to the layout of dress up, new products settled, discounts, membership feedback, commodity specials and so on, and the variety of promotional means are also "businessmen" "Professionals", "Weapons", "Full Hundreds", "Buy One Get One Free" and other promotional advertisements are everywhere. "Consumer Daily" reporter saw in the furniture city near Yuhua West Road, Shijiazhuang City, Hebei Province, " During the event, shopping over 3,000 yuan, minus 200 yuan, over 6000 yuan minus 400 yuan, over 9000 yuan minus 600 yuan" and so on. Activity promotion words. At the same time, a single purchase of more than 3,000 yuan can be given a lucky draw with a shopping voucher, prizes include LCD TV, microwave oven, rice cooker, bowl and so on.
The staff of the Furniture City told the reporter that the contents of the discounts and discounts are generally clear at a glance, and consumers can directly see the strength of the offers.
Red packets, shopping vouchers need to buy enough
The reporter saw that some merchants had red envelopes and coupons in the Beijing Shilihe Tiandi Building Materials Market. The reporter learned that the use conditions of these red envelope coupons must be consumed to a certain amount. In a lighting shop marked "free 100 yuan coupons", the reporter learned that it must be spent 800 yuan, but only buy one or two lamps or lighting, basically buy less than 800 yuan, coupons are ineffective.
Promotion before the holiday, consumers "do not catch cold"
Various promotional activities are aimed at stimulating consumers' desire for consumption. They have already had "immunity" for various "word games" consumers in the promotion. Even these promotional methods have been aesthetically exhausted. The reporter interviewed Beijing East Rail randomly. Residents near Yingying Heng, how to look at "discounted household items". Ms. Yang, who was interviewed, said that “the quality of the products will always be given priority when purchasing. Unless some discounts are particularly strong, they will consider buying them.†The home market seems to need some “more sincere, less routine†promotions. Means fresh blood infusion. (This reporter intern reporter Chu)
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