Analysis of the Future Development of Fitness Equipment Industry

China's fitness industry has begun to take shape. From the policy point of view, as the fitness and entertainment market can effectively stimulate the consumption of residents and meet the country's policy of stimulating domestic demand and stimulating economic development, it is expected to receive further government support. At the same time, a development trend that needs special attention is from the consumer's consumption trends in fitness and entertainment. People's health needs are gradually shifting from passive therapeutic to active preventive care. This also indicates that the future fitness and entertainment market is bound to Scientific health care, sports and entertainment have been developed in a rational way.

Nowadays, the continuous expansion of the national fitness team has brought a lot of opportunities for fitness equipment manufacturers. However, the existence of inferior products and exaggerated publicity have also become thorny issues that restrict the development of the industry. According to a survey conducted by the China Social Survey Office, 83% of people believe that the quality of domestic fitness equipment is the main reason that restricts consumers' purchase. For the average family, the pursuit of superior performance, reliable quality and durability is the common wish of consumers. However, the functions of some fitness machines sold on the market are not complete, and the parts are easily damaged.

At present, China has a large number of fitness equipment manufacturing companies. Almost all types of ordinary fitness equipment in the world, Chinese companies are producing, and processing for a large number of foreign brands, China-made fitness equipment in the international market accounted for about 60% The share of export transactions amounted to 2 billion U.S. dollars, and exports have gradually become the direction of the development of China's fitness equipment industry. The fitness equipment market is divided into two parts: home and commercial markets. People's demand for fitness equipment, especially home fitness equipment, is also increasing. Therefore, the scale of the home market is far larger than that of the commercial market and it is growing rapidly.

The consumption of sporting goods by urban residents has been developed from low-grade to medium-high-grade. Rural residents, especially those rural areas that have already entered the standard of well-to-do life, will gradually adopt new demands for the consumption of middle- and low-end sporting goods. With the increase of income in rural areas, the potential of the fitness market will become a reality. The year-on-year sales of the Chinese fitness equipment market will increase year by year, and the Chinese people’s concern for health is forming a gold market.

In a word, although the domestic and foreign sales market is growing rapidly in China's fitness equipment industry, it lacks a well-known brand in the international market. At present, China's export fitness equipment products are basically entered into the international market in the form of "consignment processing" and "OEM production", and the added value of products is relatively low. At the same time, compared with the international advanced level, many manufacturing enterprises in China are still in imitation production stage, and their product R&D and technological innovation capabilities are insufficient. In terms of consumption, compared with developed countries such as Europe and the United States, the penetration rate of fitness equipment products in households and per capita consumption for fitness activities are still low. This also means that China's fitness equipment industry still has a very broad space for development. Therefore, Chinese fitness equipment industry enterprises must grasp the new development situation, increase scientific and technological innovation, strive to improve product quality, and strengthen independent research and development capabilities. Relevant departments should improve the uniform safety and technical standards for fitness equipment as soon as possible and strengthen after-sales services. Only in this way can the fitness equipment industry be invincible in the new situation.

The company's Sports Equipment Co., Ltd. mainly produces a variety of combination slides, children's furniture, outdoor development, children's toys, fitness equipment and other teaching toys products, is a design, production, sales as one of the science and technology enterprises. Company official website:. support hotline. Company Address: No.16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Industrial Park.

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