China's plush toy market has always had a certain decline. Many people are not optimistic about the industry of plush toys, although there is a big market. Recently, according to relevant investigations, the Chinese plush toy market has seen some improvement, and the market has shown a good trend. This is a good meeting for those who have always insisted on the plush toy industry.
On March 19th, the 25th Guangzhou International Toy Fair and the 4th Guangzhou Baby Carriage and Baby Products Fair will be held from April 8th to 10th at Guangzhou Pazhou Poly Exhibition Hall. NetEase Finance learned from the organizer Guangdong Toy Association that the European debt crisis has prompted many export-oriented enterprises to transform into domestic sales. It is expected that the domestic sales of toys will increase by more than 10% this year.
Guangdong is the largest province for toy exports in China, and its exports account for about 70% of the country's toy exports. According to Li Zhuoming, executive vice president of the Guangdong Toy Association, due to the continuous fermentation of the European debt crisis, Guangdong's toy exports in 2012 was 13.09 billion US dollars, down 8.32% year-on-year, which was the first negative growth after the 2008 world economic crisis; About 25.14 billion US dollars. "From the analysis of export products, the export volume of many products fell year-on-year, but the unit price of products was rising. In other words, the export volume of products fell more than the export value." Li Zhuoming said that the total sales of Guangdong Toys last year was 108.447 billion. The renminbi fell 10.3% year-on-year.
It is understood that the difficulties encountered by the toy industry in 2012 can be described by “internal and external pinchâ€, which is a rapid rise in domestic labor costs and difficulty in recruiting workers. Last year, the association conducted a special investigation on enterprises. Enterprises generally reflected that orders fell by 15% to 30%, and production costs increased by 25%. The European debt crisis continued to ferment and the US economic recovery was slow, resulting in sluggish market demand. Europe and the United States is the world's largest toy sales market, accounting for more than 50% of the world's toy sales. The lack of demand has a great impact on Chinese toy exports. Coupled with the continued appreciation of the RMB against the US dollar, it is a superposition of difficulties and for export companies. 2012 was a very difficult year for business, and it was more than the 2008 world economic crisis.
However, in 2013, overseas orders showed signs of recovery and the domestic market developed well. According to the association's calculation, the sales of Guangdong Toys in China in 2012 was approximately 26.618 billion yuan, a year-on-year increase of 10%. Li Zhuoming expects that domestic sales will increase by at least 10% this year.
“Guangzhou International Toy Fair†is known as the industry wind vane. Li Zhuoming said that from the perspective of the exhibition, the exhibition situation is very good. Due to the limited space of the venue, there are still nearly 100 companies without booths. The company is still optimistic about the market in the coming year and is full of confidence.
Plush toys are a major concern for everyone. The China Plush Toys Trading Network is an e-commerce platform that focuses on plush toys under the Chinese network library. It concentrates on all the upstream and downstream enterprises in the country for genuine purchase and genuine wholesale. Provide consumers with professional plush toy trading platform and information, and have rich resources of plush toys. The quality of the plush toy can be guaranteed fundamentally. So if you want to pay more attention to the news of plush toys, please come here! The above information comes from China Plush Toys Trading Network: Website /
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