Children's smart hardware has a huge opportunity in knowledge payment. Content and service distribution is the key
Dongfeng audio book, which pays for knowledge , starts to work hard
The cow listens to the new generation of children's intelligent early education products. In 2017, the sales in the big V store reached 100 million. Today, we share the role and opportunity of intelligent hardware in the payment of children's knowledge.
There are two key keywords to be discussed today:
1. "Children", children specifically refer to 0-8 years old;
2. "Knowledge", knowledge is an abstract concept, which refers to the summary of all human experience, not alone. The transfer of knowledge requires the use of additional media.
Children have two main sources of knowledge:
First, books, relying on the word symbol system to record and disseminate knowledge carriers;
The second is audio books, which are the carriers for recording and disseminating knowledge based on the linguistic sign system. Both books and audio books can carry knowledge information, but the way of obtaining is different. The text system is absorbed by the eyes, and the language system is absorbed through the hearing.
With the carrier of knowledge, the most important thing is to acquire knowledge through the carrier. For the carrier of books, can we get knowledge by placing a book in front of the child? no. In English, there are two sentences, Learn to read and Read to learn. First, you must learn the ability to read. When you master the reading ability, you can gain new knowledge through reading.
Text is a relatively complex system, and children's learning costs are very high. In the process, parents are often seen accompanying their children for parent-child reading, so that children can master the ability to read independently, and finally obtain knowledge directly. However, by listening to books, you can acquire the knowledge of audio books. Without a strong learning process, you can directly achieve Listen to learn, and you will quickly master the ability to acquire knowledge through independent listening.
In the history of human development, the language system emerged earlier than the text system. Even though the current technology has spawned a very good audiobook, people's attention to books is still increasing. Therefore, listening to books has not been well played. Until recent years, people like the acquisition of Himalayan-based knowledge-based listening books have turned their attention to the audio-visual market.
At present, listening to books still does not really fully exploit the value. Although children can obtain knowledge from listening to books, many APPs that listen to books do not give children independent channels. Children still need to share mobile phones with their parents. This is invisible. Deprived the child of a lot of study time. That is to say, if the child does not have a dedicated voice channel to directly acquire knowledge, the child's learning efficiency will be greatly reduced.
The role and role of intelligent hardware in the payment of knowledge
The role of intelligent hardware in knowledge payment
First, connect.
1. Connect children and knowledge. Based on the intelligent hardware-based Internet access function, you can naturally connect to the knowledge of your child and the network. With smart hardware, your child can get the latest knowledge on the network anytime, anywhere.
2. Connect children and parents. Parents can interact with the children who are surfing the Internet remotely through the APP. They can view all the learning processes and learning history of the child, and can also actively push the content and set the timed playback. Intelligent hardware creates a good connection between parents and children in the study of audiobooks.
3. Connect kids and services. When we put a book in the child but did not give good guidance, so that the child is difficult to learn, so many scenes and behaviors such as painting books, reading promotion, etc. will be created. They focus on the guidance of children's reading. service. Through the intelligent hardware, the teacher can guide the child to listen to the book, and the service in the early education teaching can be extended to the home environment, and the data of the home environment and the teaching environment can be opened.
4. Connect reality and network. When a child gets a physical book, he can find relevant information through intelligent hardware to answer, similar to AR. The current AR is to deliver 3D images, audio, and video on the mobile phone through image recognition. After getting the book, the intelligent hardware can directly deliver the relevant knowledge of the book.
Second, perception.
Intelligent hardware is the direct contact for children to access knowledge and audio books. Through the contacts, you can understand the child's interaction and know his preferences. Does the child like to use smart voice or button, or do they like to push mom? In what way does the child acquire knowledge and how does the child face this knowledge? For example, how long has it been? Is it continuous? Is it redundant? Where is the child's interest? Can the child follow the guidance of the parents to listen to the book? In general, smart hardware can do a good job of perception.
The role of intelligent hardware in the payment of knowledge
1. Content production. Make an audio book.
2. Content delivery. In the traditional way of book delivery, it is through the classification, sorting and recommendation of Dangdang that the purchase and sale can be made, and the intelligent hardware can deliver the knowledge carrier of audiobook to the child in a more convenient way.
3. Content usage. Children need to acquire knowledge through carriers, and knowledge is transmitted from production and coding to certain carriers. The most important part is that children can extract knowledge and learn from the carrier. At this time, the role of intelligent hardware is to perceive how children do when they use audiobook resources. This part is very important data. The collection of data will make us clearly see what kind of content the child likes. What kind of way to get content, these will eventually be fed back to the content production side, thus forming a good closed loop.
Intelligent hardware evolutionary exploration and market opportunities
Cows listen to thinking about exploring the best way to deliver and use children's knowledge:
1. Nowadays, artificial intelligence and intelligent speech are said, but how does the child face artificial intelligence to broadcast a story that he does not know? How to explore unknown things?
2. How does smart hardware perceive the child's behavior while the child is reading a book? How to guide your child to interact with the device? For example, if a child gets a book cover and puts it in front of the device, what should we do? What should we do when a child opens a page of books? What should I do when my child clicks on a location? This is the combination of listening to books and reading. If the child does not want to interact with the device during the reading process, how should you guide the child to discover the knowledge that he does not notice that needs attention?
3. How to implement group-based delivery of knowledge and services, and ensure that each child gets good feedback and interaction, and can get personalized support and services under each group, which is very easy to cause confusion. the behavior of.
4. Is there a way to share hardware that allows us to maximize social savings and achieve the best knowledge delivery and sharing.
The market opportunities for smart hardware are mainly twofold:
One is content distribution, and the other is service distribution. How to deliver specific audio carrier-based knowledge and services to children? Then I can accurately get the behavior of the child facing all the feedback. For example, can I send a blessing to my child’s birthday when I want to do a store sales service? Or give a child a blessing at a certain festival? This is my thinking.
In fact, the importance of audiobook knowledge carrier has not been fully recognized and played, because the learning cost of audiobooks is very low, and children can quickly acquire knowledge at the lowest cost. Based on such considerations, children should be given a dedicated channel. They acquire knowledge wherever they are needed. To do this, you need smart hardware. Smart hardware connects knowledge and children, and it also creates other connections, like connecting teachers and services. In this case, smart hardware can create new business opportunities, and may even be beyond knowledge.
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