Brother Yin Bingxin: Low cognitive/potential is the characteristic of the label machine market
Mr. Yin Bingxin, Deputy General Manager of Brother (China) Commercial Co., Ltd.
Low cognitive/potential is the current domestic label machine market characteristics
As we all know, the label printers in Europe and the United States, including some of the more developed countries in Japan and Asia, have a high reputation and a wide user base, including home, office and corporate applications. However, the popularity of applications in China is far from reaching this stage. However, with the rapid development of the economy, the situation is gradually changing. Mr. Yin said that the current domestic users' awareness of label printer products is relatively low. Our current users are mainly based on industry users, such as factories and power telecommunications companies. The application of label machines in the office sector is still relatively weak. However, with the continuous promotion of our products over the past few years and the increasing emphasis on asset management and 6S management, the number of customers including foreign-funded enterprises and government agencies is increasing, and label printers are slowly becoming familiar to everyone. However, in order to truly mature, it will take a longer incubation period.
Convenient application / long-lasting effect is the trend of label machine design
It is well known that various types of labels are required in many places, such as offices, factories, warehouses, and shopping malls. For example: when buying clothing, the tag on the clothing, the train ticket, the boarding pass, the luggage tag, the label of the goods in the store, and so on. Therefore, the lightweight size and high convenience of operation become the standard for measuring the quality of a label machine. In this regard, Yin said that the operation interface is a crucial factor in the performance of the label printer. For a label printer, the operator interface is directly related to its ease of use and functionality. For example, the brother company introduced the TD-4000, which has the BTP function. It does not need to be connected to a computer. It can be used to scan the relevant commands directly with a barcode gun. The label printing function can be easily printed for occasions where the computer is inconvenient. In addition to the convenient operation, the printing effect is also very important, for example, how long can a label be printed after it is printed? This is very important for the asset manager of the executive branch. Therefore, a good label printer must print labels that are resistant to abrasion, water, and high temperatures. And these are also a trend in the product design level of the labeling machine.
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