The new Montblanc concept boutique was established at the Neuer Wall 52 in Hamburg, Germany, where the brand was founded and headquartered, to showcase its European craftsmanship. (February 9, 2016) - Montblanc, the leading men's luxury accessory, unveiled a brand new concept boutique at Neuer Wall 52 in the heart of Hamburg, covering more than 200 square meters. This time, Montblanc invited many distinguished guests from business, politics and entertainment industry including Clemens Schick, Cathy Hummels, Johannes B. Kerner, Sunnyi Melles, Marie Amière, Hardy Krüger Jr., Yasmina Filali and Nandini Mitra The new concept boutique, designed by the French space designer Noé Duchaufour-Lawrance. Famous TV presenters Mareile Höppner (ARD) and Steven Gätjen (PRO7) co-hosted the opening night, and star chef Cornelia Poletto presented the guests with a fine selection of local Hamburg cuisine. The spacious view at the entrance to the new boutiques attracts many visitors and visitors from all over the world to enjoy the on-site boutique collections. The in-house design philosophy of the boutiques closely integrates with the brand spirit to perfectly interpret Montblanc's extraordinary achievements in the field of writing instruments, Swiss Haute Horlogerie and men's accessories. Montblanc was founded in Hamburg, Germany in 1906, so the brand new store in the origin of the brand, especially made of materials such as paint, precious metals, is reminiscent of Montblanc's proud writing instrument, echoing the brand's timeless writing culture . Collectors can also visit the store to experience exclusive customization services, such as tailor-made ink pens with Bespoke personalized pen tip custom service. Oliver Goessler, Managing Director of Montblanc Germany, Austria and Central and Eastern Europe, said: "Hamburg, Germany, where the brand is still located and still remains our headquarters, is therefore delighted to see the completion of the first brand new concept store in Hamburg. Montblanc Meisterstuck Collection 149 Ink Pen Hamburg Special offers 750 rhodium-plated gold to celebrate the grand opening of the new retail concept store Montblanc Special Edition ink pen and cufflinks featuring the Hamburg cityscape, Nibs, engraved Fort City embossed relief pattern. Stainless steel cufflinks are filled with red lacquer its gully-shaped surface, a symbol of the typical street in Hamburg, King of the cover, limited edition 250. For more than a hundred years, Montblanc has always insisted on creating perfect and exquisite writing instruments, watches, jewelery and all kinds of leather goods. The most representative MontBlanc Meisterstuck Collection is an everlasting classic with its pioneering and innovative spirit. Inspired by the brand positioning of "Precious Moments, Accompanied by a lifetime," Montblanc's newly unveiled boutiques feature iconic black and white colors and wooden accents, blending modernity and classy elegance to create a relaxed and comfortable atmosphere for our customers Provide a full range of excellent shopping experience. Each series of masterpieces on display in the shop, so that customers close to each of the products to enjoy the process, as if in the heart of the Montblanc world started a wonderful journey of exploration. The new concept store by the French space designer NoéDuchaufour-Lawrance specially designed to create a comprehensive interpretation of the three major design concepts closely related to the brand foundation. First of all, taking the writing curve as the starting point of the entire space design, the arcuate curves everywhere in the store look like fluent line writing, which paves the way with the brand writing culture. Secondly, inspired by the Mont Blanc Mont Blanc Snow Ridge, representing the pursuit of the highest quality hexagonal Star White classic logo is a contrast between a variety of different colors, vivid outline of the brand's extraordinary vitality and profound heritage, but also a symbol of Montblanc continue to explore innovation , Yong climbing the pinnacle of quality. Inside the shop, the black lacquered walls are rendered with animated ink and wash, to reconcile the inky luster of the shades, reminiscent of the precious resinous material unique to the brand. The third design element is derived from Montblanc's passion and pursuit of the Zhen process, is also the brand value in the long history of the pivotal value. Montblanc craftsmen use wooden equipment to hone their craft when casting watches, writing instruments, jewelery and leather goods. Inspired by this inspiration, the brand new boutiques feature unique architectural structures and dark wood interiors, presenting a brand new shopping space that expresses the rich cultural heritage of the brand. It is worth mentioning that Montblanc also unveiled the first brand new concept boutique in mainland China at the IFC IFC Mall in Shanghai at the end of 2015. The same concept of space design was also followed by Noé Duchaufour-Lawrance, a French space designer. , Showing a unique and harmonious beauty. The concept of the new concept store in the National Golden Center is patchy and elegant, with a strong focus on breaking the tradition and creating an immersive and interactive environment that gives customers an unparalleled multi-sensory shopping experience. In the future, Montblanc will open new concept stores in other cities in Mainland China and unveil a brand new chapter.