Did you feel unbalanced when you were visiting the supermarket recently? If so, it may be because of the new inverted packaging trend. Heinz used an inverted bottle in an easily extruded ketchup, as did Kraft's barbecue sauce. Snapple's newly launched kiwi ice tea uses a reversed sign.
What does this mean? A Heinz spokesperson said that the task force revealed that consumers are running out of stock: When there are not many products left in the bottle, they will put the bottle upside down during storage. But Becky Ebenkamp, ​​the editor of Brand Weekly, has different opinions. She said: “This is a package prepared for generations with dyslexia. Store shelves are full of various products that try to make consumers swallow their products when they see their products.†She also pointed out that The use of the upside down logo by Qixi is nothing new. It promoted a glass that looks like an inverted Cola Cup decades ago.