June 12 news, market research firm NPD released a report Wednesday said Samsung Electronics and Pebble currently monopolize the US smart watch market, the two companies jointly rule 96% of the US smart watch market share. NPD pointed out in the report that since October last year, the size of the smart watch market in the United States was 96 million U.S. dollars. Among them, Samsung Electronics gained 78% share; Pebble gained about 18% share. NPD did not disclose the remaining 4% share of ownership, but I believe Sony and Qualcomm will certainly occupy a small part of the share. NPD pointed out that during this time, nearly one-third of the smart watches sold in the holiday shopping season last year. American consumers have not yet fully accepted the smart watch. A recent opinion poll by the NPD shows that only 20% of consumers are interested in buying smartwatches. The vast majority of respondents pointed out that the price is the number one smart watches limit factor. However, with the decline in the price of smart watches, the industry may usher in growth. Driven by a combination of promotions, increased competition, bundled phones and watches, the average selling price of smartwatches has dropped to $ 189. Ben Arnold, executive director of industry analysis at NPD, said that "as manufacturers look at smartwatches as accessories for consumers' purchases of smartphones, we think the price of smartwatches will become more and more acceptable to consumers. Like other new product categories, the overall average selling price for smartwatts will decline as the smartwatch market is divided into low-end, end-use and high-end markets. " While Samsung Electronics and Pebble currently dominate the US smartwatch market, the current market landscape is likely to change dramatically as Apple's iWatch, a wearable device, gets listed by the end of this year. The successful combination of a health monitor and a regular Apple Touch Screen smart watch easily allowed Samsung to lose its position as the leading smart watch market in the United States. George Zachary, a partner at venture capital firm Charles River Ventures and Pebble's first institutional investor, said on Wednesday that Pebble's revenue in 2013 had hit 43 million U.S. dollars and is expected to double this year. Pebble had previously said that the company sold 400,000 smartwatches last year.