How does the first- and second-tier market contraction in the flooring industry use the rural market to “thirst quenching thirst�
Nowadays, the first-line market in the flooring industry has become saturated, and the second-tier market is approaching saturation. Although the construction of the affordable housing has brought a touch of nectar to the flooring industry, the competition for the hot floor market cannot solve the problem of oversupply for the time being. According to this situation, the rural market is expected to become a new development path for small and medium-sized flooring companies.
As far as China's current society is concerned, the rural economy has also developed rapidly, and the level of living and consumption of rural people has also improved. The concept of fashionable home has also begun to be gradually accepted. This is the best time for flooring companies to enter the rural market.
Effectively select the market to implement the "pilot" strategy
In the effective market selection, we must aim at the target, choose the overall economic level is high, the logistics is relatively sound, and the rural market with strong influence on the floor brand reputation is the key to success.
Although the government's investment in rural infrastructure has increased in recent years, the pace of urban-rural integration has gradually accelerated, but rural development remains uneven. Therefore, the development of the rural market can not adopt a comprehensive flowering approach, otherwise it will not pay for the loss of the people. It is necessary to select one point or several points in a targeted manner to carry out key assault development, accumulate experience while developing, and then promote the results and then step-by-step national promotion.
Strengthen rural publicity efforts
In order to ensure the smooth implementation of the development of the rural market, the media must be disseminated in the early stage to expand the momentum, so that rural distributors can recognize the product brand in the senses, and then follow up the work of the market personnel in the late stage, so that everyone can be outside. In-depth understanding of its brand.
On the basis of the original district manager responsibility system, for the rural market, recruiting market personnel, forming a development team, and using a relatively long period of time to refine the development of each city, county and township in a certain province. Achieve the effect of both publicity and development.
Strengthen the site settings of the store
In recent years, the purchasing power of rural areas has been greatly improved, but it does not have a strong purchasing power, and the aesthetics of rural consumers have been greatly improved. Therefore, when products enter the rural market, one must let them Buying; the second is to let them deepen their understanding in the heavyweight media; third, the store must be standardized. With these three points, we will win the trust of rural customers. Only by adding high-quality products and services to this foundation can we establish a good cooperative relationship, which also requires the company to give large advertising support to rural specialty stores.
While vigorously developing the rural market, the wardrobe enterprises will also increase their efforts to support the township specialty stores, and strive to be the successful occupation of the rural market in the industry with better products, more considerate services and more influential brands. model.
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