How to do the packaging design development map

The story of “buying 椟 椟 珠 珠” has been heard since childhood. This allegory is that when someone bought jewels in ancient times, they only took their “椟” (box) and returned the beads to the seller. The original box can be replaced by today's noun "packaging". The bead can be called "product". "Buying a bead" is not so much a failure to buy a bead (consumer), but rather a packaging and packaging designer. The success of this article will introduce you to the packaging design development map.


The expression of artistic conception in packaging design must deal with the various factors that constitute the packaging conception, such as form, structure and color, and strive to achieve harmony and tacit understanding. According to the theme situation and aesthetic needs, the corresponding form, structure and color can be selected. The constituent factors can not be simply and rigidly piled up, but the individual style and the scene atmosphere should be created to form a perfect and harmonious whole. produce.


Packaging text is the most important way and means to convey product information to consumers. Therefore, packaging font design should not only be coordinated with color and image, but also pay attention to form beauty and function, so that the packaging can convey the correct brand positioning and brand tonality. Become an important part of identifying brands.


Packaging design should combine market demand with customer needs, fully integrate the various elements, and design the packaging design that is most suitable for the product.


With the rapid development of the e-commerce and express delivery industries, the demand for packaging has risen sharply, and traditional packaging materials and structures have been unable to meet the increasingly diverse needs. Customer experience as a service value and brand marketing improvement also requires e-commerce packaging to continue to innovate.

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