Over the past decade, the United States has experienced severe economic turmoil. Packaging suppliers all hope that new technologies can be used to meet the changing needs of customers and to meet the severe challenges from the global market. Today we come to take an inventory of the changes made by the US packaging industry in the first decade of this century and predict its future development trends.
Protect the environment into a hot spot
Over the past decade, sustainable development has become the most popular environmental protection vocabulary, and packaging has become the first factor people think of when producing and consuming. At present, the success symbol of the concept of sustainable development has changed from "cradle to cradle" to "cradle to grave". The world-renowned retailer Wal-Mart announced its "Sustainability Scorecard" project at the Packaging Expo in November 2006. They can use this project to determine whether suppliers can meet their sustainability goals. P & G also launched its own point card in 2010. Hot words in environmental protection fields such as sustainability indicators, life cycle assessment (LCAS) and corporate social responsibility (CSR) reports have also been hitting our eyes in recent years.
Consumer goods companies are constantly improving their own sustainable development plans. Following the launch of packaging bottles containing 30% bio-based materials in 2009, the Coca-Cola Company announced at a press conference in late 2012 that it The three companies, Gewo and Evantus, chose beverage bottles made from 100% bio-based materials. In addition, many consumer products companies have won the DuPont Innovation Packaging Award for their outstanding performance in environmentally friendly packaging.
Recycling of renewable materials is an important part of sustainable packaging. Take Earthbound Farms as an example, they already use packaging made from 100% recycled PET. In terms of recycling, Polyflow has developed a new type of waste treatment technology that can convert waste rubber and plastic products into various polymer monomers and solvents.
In addition to the packaging itself, Multifilm Packaging also intends to enter the renewable energy market to meet consumer demands for corporate ethics and economic efficiency. The Illinois-based soft film manufacturer announced that it will use geothermal energy to cool the production line and increase or decrease the temperature of the plant. Local utilities have now become the first users of this renewable energy.
Counterfeit products have nowhere to hide
Counterfeit products first appeared in the 90s of the last century. Today, not only have they not stopped, but they have become increasingly fierce. Today's counterfeit products are sufficient to be fake, and many people have heard of fake leather bags, shoes and other products. But in the pharmaceutical and medical fields, counterfeit products are very dangerous.
In 2010, fake Lipitor and Procrit flowed into the US pharmaceutical market. Superb replication technology poses a serious threat to human life and health. According to estimates by the World Health Organization, the annual output value of counterfeit drugs is about 32 billion US dollars, but more seriously, they will threaten people's lives.
The serial number and tracking equipment on the packaging of medicines are one of the means to combat counterfeit medicines. Other effective means include shrinking and stretching films, holographic images, security inks and fibers, electronic goods anti-theft (theft) systems, and radio frequency identification (RFID) tags. Especially holographic images are the best way to identify products.
Transfer sales products refer to those that should be sold to fixed channels, such as hair salons, etc., and their products are sold through unauthorized channels at low prices. It is not illegal to transfer sales unless it is fraudulent in the sales process, and the tracking function of the package can solve this problem well.
New Sunshine, which specializes in selling high-end sunscreen products, uses radio frequency identification tags on the packaging of bottles to avoid diversion of products. Nanotechnology can also provide another form of protection and tracking for brands. In theory, people can use nanotechnology to print encrypted codes on valuables as small as capsules to track each product.
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