In September, the country also ushered in the redwood marketing season, with major stores and brands participating in the war. In Nanjing, there is also a grand event in the mahogany furniture market. This is the annual Yuexing Redwood Culture Festival. To this end, the reporter recently visited the mahogany furniture hall known as the "Forbidden City".
During the 4th Redwood Culture Festival of the Moon Star, the organizers will launch a series of activities of the Redwood Culture with the theme of “Converging Fine Redwoods and Promoting Chinese Cultureâ€. At present, the first floor of Yuexing Home Store is holding the Yuexing Redwood Furniture Collection Cultural Exhibition. The major brands show their own treasures of the world. On September 14th, the mahogany experts will be invited to give a professional lecture on the purchase, maintenance and collection of mahogany furniture. In addition, mahogany furniture and mahogany gifts are available during the event.
Analysis of the price trend of mahogany furniture, the shortage of raw materials or the price increase
Analysis of the rosewood furniture market in September
In this regard, the relevant person in charge of Yuexing said, “The Yuexing Redwood Culture Festival in previous years brought a lot of people flow during the event. On the other hand, it accurately targeted out potential consumer groups, those who did not place orders during the event. Target consumers will continue to visit in the next few months to form a purchase after understanding the brand and products. Therefore, many mahogany furniture brands are optimistic about the event, and believe that it will bring a new wave of redwood consumption boom.
The newly released national customs timber import data shows that the total import of mahogany in Jiangsu Province ranks fourth in the country, and the output value scale is also among the highest in the country. During the visit, the reporter found that Yuexing's fine mahogany furniture is no longer the "old antique" in the traditional concept. With the rapid development of production technology and design software technology, these "antiques" have gradually begun to integrate into the elements of fashion. Qingmutang from Taiwan is a mahogany furniture brand that is positioned to design and produce “modern oriental furnitureâ€. All its furniture is original Taiwanese design, and it is different from the conservative traditional medieval practices. The design and crafts are not limited to wood. The body is limited and respects the value of hand and the spirit of hand.
New look welcomes new weather
Redwood selection is diversifying
At present, some mahogany furniture that integrates Chinese and Western design inherits the traditional charm because of its simplicity and clarity. Many of the 70s and even 80s are gradually turning their attention to the new Chinese and European mahogany furniture integrating tradition and innovation.
Wang Yao, head of European-style mahogany furniture in Tuscany, said: "As the first European-style mahogany furniture brand in the Nanjing market, although it only opened for 5 months, from the market feedback, Nanjing citizens accepted the European mahogany furniture. The degree is very high, and the consumption group of European mahogany furniture is indeed younger than the traditional Chinese mahogany. The new generation of consumers is influenced by their parents' concept, and their recognition and acceptance are stronger.†The market has a mahogany furniture style and The diversification of styles provides consumers with more choices. Consumers can choose from all aspects when choosing, without having to hold retro and classic concepts. "
Restricted trade in raw materials
Redwood furniture has to be bullish
Affected by the Convention on International Trade in Endangered Species of Wild Fauna and Flora, which was released in June this year, the redwood market, which was generally stable, experienced large fluctuations in the second half of the year. The prices of several listed rosewood trees were up to 50%-100. %, the price of other categories of wood will also rise in conjunction.
Market demand is expanding, but raw material supply cannot be stabilized. This is because the main raw material of mahogany is mainly dependent on imports, the trade is subject to exporting countries, the cost of import tariffs is rising, etc., and the labor costs of domestic mahogany processing workers are also increasing in recent years, which has become an important reason for the rising price of mahogany furniture. .
Analysts believe that in terms of current resources and development, in a certain sense, redwood is a non-renewable resource, and raw materials will only be less and less. In the long run, price increases are the general trend. Therefore, consumers with a willingness to purchase can put aside the wait-and-see attitude and step up their efforts. For mahogany furniture lovers, you can also take the opportunity to go to Yuexing home to experience the charm of mahogany culture.