On September 6th, the home chain brand actually announced that it would change the name of “Ouhua Shangmei Hotel Supplies Marketâ€, which was taken over from the Oriental Homeland, to “Current Shangwu Hotel Supplies Cityâ€, which is operated by Shangwu Company management. It is understood that the hotel supplies the city mainly engaged in kitchen equipment, ceramic tableware, bedding, lobby supplies, cleaning supplies, hotel furniture and other hotel supplies.
The Real House announced that its involvement in the hotel supplies market is uncovering its future “big home†strategy. Coincidentally, in April this year, another home chain brand, Red Star Macalline Group, announced its entry into commercial real estate, creating a comprehensive shopping mall brand called “Aegean Sea†that integrates shopping, dining, entertainment and leisure.
The two domestic home building materials brands play the "cross-border" and extend the business beyond the home, reflecting the bleak market prospects of China's home building materials industry. Under the background of the withdrawal of foreign building materials market and the bleak operation of local stores, transformation and development is becoming the only way out for home building materials.
However, whether the “big home†model that extends the business beyond the home can gain market recognition is a big question mark hanging in the minds of corporate decision makers.
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