Hong Kong toys rely on brands to expand the mainland market

It is understood that the Hong Kong toy manufacturers will receive funding from the Hong Kong Special Administrative Region Government for the "Special Funds for the Development of Brands, Upgrading and Transformation and Expansion of the Domestic Market (Institutional Support Scheme)". With the support of the Hong Kong Toy Association, a two-year assistance will be provided to the industry. Pioneering the mainland toy market project. The project will focus on promoting the "Hong Kong toy brand" in the Mainland, raising parents' awareness of toy safety, and actively connecting the toy industry in the two places to dock and expand the market.

After more than 60 years of experience, the Hong Kong toy industry has strong competitiveness in product design, quality control and safety performance, and has certain advantages in the international market. The first round of exhibits of the "Hong Kong Toys and Brands Pavilion" was selected from 32 toy companies related to Hong Kong. The exhibits were all quality toys selected by professional judges and headed "Hong Kong". In addition, in order to increase the interest, the brand pavilion also introduced AR technology to let consumers know about Hong Kong's toy brands through photographs, games and public attention.

At the launching ceremony, Zhang Yumei, Chairman of the Hong Kong Toy Association, said: "Toys are not just for display purposes. The most important thing is that children can play in person. The brand pavilion will hold rich experience activities from time to time, such as creative competitions, popular science teaching, etc., so that the whole family can be here. In the future, the organizers will also enrich the variety of toy exhibits, so that Hong Kong toys will be in close contact with mainland consumers, enhance the popularity of "made in Hong Kong" toys and meet consumer expectations.

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