Not long ago, the rhubarb ducks that swept the world were discouraged in the Summer Palace. Afterwards, the staff used tools to cut the skin and cut the rhubarb duck. According to the field staff, this is to protect the intellectual property of the designer, and the demolition must be carried out after the exhibition. What is the intellectual property of the designer? It can be said that it is a painful pain in the hearts of Chinese designers for many years, and it is also the weakness of Chinese designers.
News Tracking: Intellectual Property Raised by Big Yellow Duck
As early as the start of the Dahuang Duck Project, Zeng Hui, deputy director of the Beijing Design Week Organizing Committee Office, said that the maintenance of the “Dahuang Duck†design copyright would become an important project, which would also promote the protection of intellectual property rights. However, with the increasing popularity of the rhubarb ducks, “cottage ducks†and related derivatives have appeared in many places across the country. Since May, China's Dongguan, Tianjin, Wuhan, Shanghai, Chengdu and other cities have appeared "non-Hoffman version" of "cottage duck". On September 6th, a park in Beijing was surprised to wear a green vest and a yellow duck with a bunch of duck eggs. In addition to the landscape, other industries also want to share a cup of "duck." A well-known jewelry company launched the rhubarb duck jewelry. So during the Beijing Design Week, a notice was issued to safeguard the rights of exhibitions and the protection of intellectual property rights of derivatives.
The domestic "cottage culture" has been fully revealed in the Dahuang duck. As long as any product is popular, thousands of cottage products quickly "copy", and the awareness of intellectual property protection is almost zero. Such a cottage style is a deadly attack on the innovative design industry.
Zeng Hui said: There is still a long way to go before China's design wants to form an industry. The first problem to be solved is to effectively promote the protection of intellectual property rights, hoping to introduce more effective policies. Domestic designers should also strengthen their constraints to supervise the industry and not plagiarize.
Market status: plagiarism has become a pain in the industry
In addition, internationally, the plagiarism of Chinese designers has become the pain point of Chinese designers. At the 50th Milan International Furniture Fair, Fendi and other big-name booth entrances set the level and refused to visit Chinese designers. It has become a pain in the Chinese designer and design industry. In recent years, the plagiarism of product designers has not been eliminated. An industry insider said that there are many furniture sofa products in well-known domestic stores, and many of them are plagiarized at a glance. The reporter also went to the brand survey, the sales staff of the store made it clear that many sofa products are similar, designing this thing, saying that who is copying who is not good.
Professor Liu Guanzhong, a master of the industrial design industry, once said that the value behind the design works is extremely high. Design is a mature idea, and once this idea is attached to a carrier or materialized, it can bring high value. According to statistics, every dollar invested in industrial design works means a harvest of 1,500 yuan.
Industry question: "Free design" damages industry reputation
Design is a profession that carries out creative work and deserves the respect of the whole society. According to the International Intellectual Property Office, about 90% of designers who have independently contracted design business have been infringed. Some people use the special nature of bidding, comparison and design works, fail to fulfill the promise or fail to fulfill the payment obligations in accordance with the contract to illegally use the designer's labor results, and the intellectual property rights of the design works cannot be effectively protected. The lack of attention to intellectual property for a long time has also led to the serious decline and eroding of the creativity of Chinese design.
Nowadays, many home improvement companies have launched “free design†services. For free design, many designers have said that customers are actually the biggest victims of “free designâ€. What they lose is their own engineering quality assurance and continuous rework. Waste; interior designers are the second victims of “free designâ€, ruining the reputation of the entire industry and undermining the interests of designers.
Villa designer Yang said that being an independent designer is also a helpless move under the influence of free design, because free design has no way to reflect self-worth, and he does not want to make a few drawings to fool customers, those designs can't talk about works. At most, it is alive.
Industry voice: Call for intellectual property rights to be protected by justice
It is unavoidable that while the rights and interests are repeatedly violated, the intellectual property awareness of Chinese designers is still generally lacking. Designers have said that in developed countries, once a designer's design plan is approved, this program is equivalent to a legal document, which is a rule that must be strictly observed, and the supervisor is the designer himself. Unfortunately, in China, designers do not have such rights. It is hoped that relevant international agencies will issue judicial protection measures as soon as possible, and can also stop the plagiarism of designers and win back word of mouth for China's original design.
Pet Turf,Artificial Grass For Dog,Deodorizing Artificial Grass,Artificial Turf For Dog Parks
Changshu Keyuan Eco-friendly New Materials Co.,Ltd , https://www.ailiqingky.com