Printing industry has a certain technical content, a variety of applications to bring a vast market
The inkjet business requires certain professional skills such as image processing and color processing. Not everyone can easily enter the inkjet industry. The traditional lettering shop, sign shop, and flag shop have a certain advertising technology base, and investing certain resources can quickly enter the inkjet industry. The relatively high technical content of the inkjet industry is also a source of more profits for inkjet printers.
Spray painting has more extensive space for expansion than other advertising businesses (such as lettering, fabrics, engraving, metal processing, etc.). In China, inkjet can be used in body stickers, shopping mall posters, light boxes, indoor billboards, exhibition boards, roll-ups, display racks, etc.; while in foreign countries, inkjet printing is also used in decorative painting, decorations, temporary placards for shopping malls, and automotive decoration. Paintings and other diverse businesses not only increase business volume but also generate higher profits.
Old advertisements such as lettering and fabrics have been widely used, with fierce competition and low profits; they are gradually becoming less popular with advertisers, and advertisements need better performance. Old advertisements such as lettering and fabrics have not shown much in performance. Due to the demands of the modern society, many advertisers choose to use inkjet because they have better colors, more artistic changes, more combinations of elements, and more expressiveness.
The old advertising business has been widely used, resulting in meager profits, fierce competition, and almost no profit. Strong advertising businesses must expand their business scope and look for better profit growth. Inkjet printing is a good choice.
China's inkjet industry is still very spacious
The inkjet industry in China is far less developed than in foreign countries. The number of inkjet printers in many cities is very small. For example, in some small and medium-sized cities, there are only three or five inkjet printers. Therefore, the prospect of investing in the inkjet industry is optimistic.
China's advertisers are accelerating their demand for the inkjet industry. The growth of the inkjet industry in the past four to five years has fully demonstrated this problem. In today's China, advertising investment has grown rapidly, and the demand for inkjet has also grown rapidly. According to statistics from professional departments, the annual growth rate is about 40%. China's inkjet consumables industry has certain advantages, so that the inkjet industry can have a wealth of raw materials to choose from, which greatly reduces the material costs of inkjet printer users and increases profit margins. China's inkjet users have a great opportunity for profit growth, that is, China's inkjet consumables industry has developed rapidly and has consistently introduced low-cost inkjet consumables. These continuous new product launches have provided great opportunities for inkjet printers to make money.
Inkjet printers rely on powerful printer supplies distributors to obtain the best quality and best price consumables in a timely manner. This is a major factor for inkjet printers to maintain their competitive advantage. In today's Chinese inkjet industry, the direct profit of inkjet output is stable at over 100%. For many industries, there are not many 100% businesses with direct gross profit. Because of its unique technical content and advertising performance, inkjet has maintained a high profit in the advertising industry. Inkjet printers rely on printer suppliers with good technical services and consumable supply resources, which can greatly reduce costs and ensure profitability. This is the biggest difference from other low-tech businesses.
Adding inkjet business can improve your company's influence and competitiveness
Providing high-performance inkjet output is a requirement of today's advertisers. Advertising production companies must provide inkjet business. The inkjet printer is a high-speed output device. With it, you can finish the advertiser's orders with quality and quantity, and have absolute advantages and initiative in terms of delivery time, quality control, color adjustment, and design modification. This is particularly important in the time-sensitive advertising industry. The inkjet printer is a high-tech, high-value, high-tech production equipment. With it, it can establish a good image of your company in the eyes of advertisers and enhance the company's strength. [next]
Mainstream devices in the current inkjet industry are divided into photo and outdoor devices.
Photo inkjet printer
Because photo inkjet printers require high precision and high precision, all photo inkjet printers are produced abroad. Among them, the United States is the largest producer and exporter of inkjet printers in the world. Photo inkjet printers use water-based ink because the ink lines and nozzles are very precise. This requires inkjet printing on ink-coated paper or other carriers to be able to reflect the color effect. In the photo printing industry today, the consumables that can be selected are many photo inkjet printers with a width of 60 inches, which is 152 centimeters wide, and can be applied to several standard paper widths such as 60 inches, 50 inches, and 36 inches, which are the most widely available on the market. Paper printers can be applied to a wide range of paper, from back plastic base paper, plastic base light film, inkjet photo paper, poster paper, mercerized silk, flags, etc., so the business can adapt to a very wide. Some of the new photo inkjet printers can even be directly printed on any flat sheet. This can be said to be a major innovation in the development of inkjet printers. At the same time photo inkjet printer can also be used For Outdoor image printing, the use of special outdoor ink, can guarantee the outdoor two years in the sun does not fade. Only the user needs to consider waterproof measures.
Outdoor inkjet printer
The current outdoor inkjet printers are divided into two types: foreign production and domestic production. The price of foreign products is high, more than 800,000 yuan; domestic products are uneven, ranging from tens of thousands to hundreds of thousands. The width varies from 180 centimeters to more than 5 meters. Outdoor inkjet printers use solvent-based inks that are corrosive and can attack plastic-based materials to mix inks. Therefore no waterproof treatment is required. Outdoor inkjet printers can only be used for plastic-based PVC materials, and cannot be used for other materials. It is even more inapplicable to pictorial materials.
What kind of inkjet printer equipment investment is best
Outdoor inkjet printers are not suitable for investment in advertising businesses in small and medium-sized cities
The quality of the stable outdoor inkjet printer requires a lot of funds, long cycle of funds recovery, and high risk. Outdoor inkjet printer can only spray PVC plastic-based materials, a single application, poor strain. Outdoor inkjet printers have low precision and high speed, and require a large number of inkjet services to meet production capacity. In the central city, there is not such a large amount of inkjet business. In general, outdoor inkjet printers can output about 400 square meters per day. The outdoor printing of single-square meter profits (around RMB 3/4/square meter) is already very low. Without large amount of inkjet support, it will be difficult to make profits. The outdoor inkjet printers in big cities are of good quality and fast speed. They are all large advertising production companies with great influence. They have long sold the sales network to small and medium-sized cities. They received the inkjet business of local advertising businesses in various small and medium-sized cities, and the price was also very low, supporting them with quantity. This mode of operation is not achievable by small and medium-sized cities. Therefore, investment in outdoor inkjet printers for small and medium-sized cities will face great competition and meager profits. Due to the fact that the outdoor inkjet printers already have domestic products, due to the inadequate supervision of domestic manufacturers in China, the quality of many domestic products cannot be guaranteed and maintenance services cannot be guaranteed. It caused huge losses to many users. The number of outdoor inkjet printers has been excessive, and users have to compete at the expense of price reductions, ultimately leading to chaos and disorder in the outdoor inkjet market. Therefore, investing in the outdoor inkjet market is very dangerous.
Photo inkjet printer is more suitable for users in small and medium-sized cities in China
Photo inkjet printer investment is relatively small. Such as Kodak's photo inkjet printer NJ630, width 152 cm, including Chinese professional software price of 85,000 yuan. The cycle of fund recovery is shortened and risks are reduced. Photo inkjet printers are suitable for a wide range of materials, including adhesive-based plastic base paper, plastic-based light transmissive film, inkjet photo paper, poster paper, mercerized silk cloth, bunting, etc., which can greatly expand the scope of business and enhance market adaptability. Photo inkjet printing currently maintains a 100% direct gross profit in a fierce competitive environment in big cities, which is more than 15 yuan per square meter, which is much higher than the outdoor inkjet printing of 3 or 4 yuan per square meter. This is also the basic element for guaranteeing profits in small and medium-sized cities. Generally in small and medium-sized cities, the direct profit per square meter should be more than 40 yuan, and the profit rate should be more than 200%. So the profit is considerable. The speed and productivity of pictorial printing are more suitable for medium and small cities. There is no problem of excess productivity. Big city advertising production companies will not go to small and medium-sized cities to grab photo inkjet business.
Because the photo printers in large cities are already full, they do not need to send outdoor inkjet printers to the surrounding areas. Therefore, it will not pose a threat to the users of photo inkjet printers in small and medium-sized cities. Photo inkjet printer manufacturers are foreign companies, in the product quality, after-sales service, free warranty is absolutely guaranteed. This is the biggest difference between domestic and outdoor inkjet printer manufacturers. Such as Kodak's inkjet printer, are produced by the United States original, and then shipped to China to sell, as a world-renowned international company, its product quality is trustworthy, and after-sales service is also guaranteed and supervised. For small and medium-sized cities, local shopping malls, government agencies, and exhibitions are potential photo inkjet customers. When local advertising merchants have inkjet printers, supplemented by publicity and promotion, these applications will come out in large numbers, bringing The inkjet output.
Choose a reliable manufacturer, reliable sales, after-sales service businesses, and consumables businesses with resource advantages is the key to successful investment inkjet industry inkjet printer production equipment, non-stop operation for the advertising business profits, so the stability of the product The quality and efficiency of sex, reliability and after-sales service are particularly important. Is to ensure the normal work of businesses, to ensure the benefits.
Different from general consumer products, it is also different from simple advertising equipment (such as cutting plotters, manual machines), inkjet printers are relatively sophisticated production equipment, if there is no good quality, there is no good after-sales support, the user is in use If you encounter problems in the middle and you do not get a timely solution, you will lose orders and customers and cause investment failure.
Choosing a reliable manufacturer, a reliable sales and after-sales service business, and a consumables business with resource advantages are the key to successful investment in the inkjet printing industry. Kodak is an internationally renowned company. Each manufactured product has undergone rigorous testing and has met numerous international, US, and Chinese product standards. At the same time, Kodak's complete sales and service system in China also provides users with truly effective guarantees.
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