Covet House: The Most Powerful And Creative Design Experience
Covet House is a groundbreaking platform that has become an essential tool for the interior design community. Since its launch in 2016, it has been designed to inspire and support both professionals and design enthusiasts. With over 1,300 solutions available under one roof, Covet House has quickly become a go-to destination for creative minds. Here’s what you need to know about this powerful design experience.
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When was it created and how did the idea of creating Covet House come around?
Covet House is a brand under the Covet Group, launched in 2016. It was born out of the need to simplify the buying process for customers who wanted to access multiple brands within the group. By offering a single point of contact, Covet House made it easier for professionals to find and purchase products from various design brands. Today, it serves as a comprehensive platform that supports architects, designers, and other stakeholders by providing them with inspiration, solutions, and tools to enhance their projects.
Covet House is part of the Covet Group. What challenges does being part of the largest Portuguese design group bring?
Being part of the Covet Group means upholding a strong commitment to elevating design and honoring craftsmanship. This mission is shared across all brands within the group. We are constantly learning and adapting to meet market demands while ensuring that the legacy of Portuguese design remains alive. Our responsibility extends beyond our team—it's a collective effort to preserve and promote the rich heritage of design in Portugal.
When people think of Covet House, what do they associate it with?
We believe that Covet House is seen as a reliable source of inspiration and practical tools for professionals. Our website features over 1,300 products and design ideas, making it easy for users to find what they need. Additionally, our physical experiences like Covet London, Covet Paris, and Covet House Douro offer immersive environments where designers can explore and discover new concepts. These spaces help us connect with our audience on a deeper level.
Which top design brands does Covet House represent?
Covet House currently represents 12 brands, including both internal and external ones such as Boca do Lobo, Delightfull, Brabbu, Koket, Essential Home, Maison Valentina, Luxxu, Circu, Rug’Society, Pullcast, and Miyabi Casa. Our goal is to continuously expand our portfolio with complementary brands that offer diverse styles, ensuring that we provide a wide range of solutions for our clients.
You mentioned a new accessory category. What is the success or failure of this new segment?
This new category was introduced to address the growing demand for unique decorative items that complement interior spaces. While we are still in the early stages of promoting this collection, we believe it will gain traction as we add more brands and improve our communication strategy. Focusing on accessories allows us to highlight another important aspect of interior design and increase sales of these complementary products.
Covet House doesn’t have physical stores. What are your future plans?
Although we don't have traditional stores, we're exploring new ways to bring our brand closer to our customers. One of our key strategies is the Covet Franchising project, which aims to establish local partners in different cities around the world. We've already had positive feedback from potential partners, and we're working to make this vision a reality. This approach will allow us to reach more people and create a stronger presence in key markets.
Your digital presence is impressive. How did you build this online culture?
We recognized early on that the digital world plays a crucial role in reaching our audience. From the start, we focused on building a strong online presence through our website, social media, blogs, and targeted advertising. Our website showcases over 1,300 products and offers valuable content through our blog and product-specific blogs. We also use platforms like MOM, ArchiExpo, and ArchiProducts to connect with our target audience. SEO and email marketing further help us maintain visibility and engagement with our community.
Covet House has several experiences. What can we expect from each?
Each of our experiences—such as Covet London, Covet Paris, Covet House Douro, Covet Lounge, Covet On Tour, and Coveted Magazine—is designed to engage our audience in different ways. Covet London offers an intimate design experience in a private setting, while Covet Paris provides a public showroom in one of the city’s most iconic streets. Covet House Douro is a historic mansion in Porto that combines tradition with modern design. Covet Lounge brings our brand to international fairs, and Covet On Tour travels across continents to connect directly with professionals.
What are the next Covet projects?
We’re excited about upcoming initiatives like Covet Franchising, which will allow us to expand globally through local partners, and Covet New York City, a physical space in one of our key markets. We also plan to open Covet House Hotel and develop Covet Valley and Covet Villa. Additionally, we’re integrating the Live Home 3D app into our platform to give professionals a better way to visualize their designs. These projects aim to strengthen our presence and deepen our connection with the design community.
I f the brand disappeared tomorrow, what impact would it have on the world?
Without Covet House, the design community would lose a vital resource for inspiration and innovation. Professionals would face challenges in finding the right solutions for their projects, and the daily flow of creativity might be disrupted. However, our legacy of unique experiences and global events ensures that we would be missed by those who rely on us for design inspiration.
What can we expect from Covet House in 2020?
In 2020, we aim to expand our global presence through Covet Franchising, opening shops in countries like Mexico, Vietnam, Singapore, and China. We’ll also introduce new partner brands to our marketplace and continue developing our physical locations, including Covet NYC and the first Covet House Hotel. We plan to integrate the Live Home 3D app into our platform and launch an interior design service to assist customers. Our ultimate goal is to achieve a sales target of 6 million.
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