Covet House: The Most Powerful And Creative Design Experience
Covet House is a game-changer in the interior design world, offering a unique platform that brings together over 1,300 innovative design solutions. Launched in 2016 by the Covet Group, it was created to meet the growing demand for a centralized hub where designers and enthusiasts can access a wide range of products from top brands. Covet House isn't just a marketplace; it's an experience that fuels creativity and inspires professionals and design lovers alike.
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When was it created and how did the idea of creating Covet House come around?
Covet House is part of the Covet Group, which has long been known for its commitment to excellence in design. The idea came from listening to our customers—designers who needed a more streamlined way to access multiple brands under one roof. This led to the creation of Covet House, a digital marketplace that not only simplifies the buying process but also serves as a source of inspiration. By bringing together different styles and brands, Covet House offers a comprehensive solution for all design needs.
What makes Covet House stand out among other design platforms?
What sets Covet House apart is its focus on both functionality and inspiration. It’s not just about selling products—it’s about providing a curated experience. From high-end furniture to unique accessories, Covet House offers everything you need to elevate your design projects. The platform also features a variety of physical experiences, such as Covet London, Covet Paris, and Covet House Douro, which allow professionals to engage with the brand in a tangible way.
How does Covet House support interior designers and architects?
Covet House is designed with professionals in mind. It provides a vast catalog of products, detailed project inspirations, and tools that help users visualize their designs. The platform also includes a blog and product-specific content to guide users through the creative process. Additionally, Covet House hosts events and pop-up experiences worldwide, giving designers direct access to the latest trends and innovations in the industry.
What new categories or initiatives is Covet House exploring?
One of the most exciting developments is the introduction of a new accessory category. This initiative was inspired by customer feedback, as many were looking for unique decorative items to enhance their spaces. Covet House is now expanding its collection to include these pieces, making it easier for designers to find complementary elements for their projects. This addition highlights the brand’s commitment to evolving with the market and meeting the changing needs of its audience.
How is Covet House planning to expand its physical presence?
While Covet House primarily operates online, the brand is exploring opportunities to open physical locations through a franchising model. This strategy aims to bring the Covet experience closer to customers around the world. Projects like Covet New York City and Covet London are already underway, offering immersive spaces where professionals can explore the latest collections and connect with the team behind the brand.
What role does digital play in Covet House's success?
Digital is at the heart of Covet House’s strategy. The brand maintains a strong online presence through social media, blogs, and targeted advertising. SEO efforts ensure that the platform remains visible to those searching for design solutions. Additionally, Covet House leverages online platforms like MOM, ArchiExpo, and ArchiProducts to reach niche audiences and build meaningful relationships with industry professionals.
What future projects can we expect from Covet House?
Looking ahead, Covet House has ambitious plans. The brand is set to launch Covet Franchising, allowing local partners to open Covet stores globally. In 2020, Covet NYC will become a reality, offering a dedicated space for professionals to explore the latest collections. Other projects, like Covet Valley and Covet Villa, aim to create new immersive experiences for design enthusiasts. The brand is also developing an interior design service and integrating tools like the Live Home 3D app to enhance the user experience.
If Covet House disappeared tomorrow, what impact would it have on the design community?
Without Covet House, the design community would lose a vital resource for inspiration and innovation. Professionals would face challenges in finding diverse design solutions and staying up-to-date with the latest trends. However, the legacy of Covet House would live on through the experiences it has created and the relationships it has built with designers and clients around the world.
What are the goals for 2020?
In 2020, Covet House aims to solidify its global presence by expanding through franchising and launching new physical spaces in key markets. The brand also plans to introduce new services, including an interior design service and enhanced digital tools. With a goal of reaching 6 million in sales, Covet House is poised to continue its mission of inspiring and supporting the design community.
What can we expect from Covet House in the future?
As Covet House continues to grow, it will remain focused on innovation, inspiration, and accessibility. The brand is committed to evolving with the needs of the design community and ensuring that every professional has the tools and resources they need to succeed. Whether through digital platforms, physical experiences, or new product offerings, Covet House will continue to shape the future of design.
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