Digital Printing Label Market Status
The application of digital new technologies has promoted the rapid development of the packaging and printing market. In 2003, in consumables and global packaging markets, flexo printing accounted for 41%, offset printing accounted for 37%, digital printing accounted for 10%, gravure printing accounted for 8% of packaging printing, and other printing methods accounted for 4%. Compared with the traditional printing process, the digital printing process has the advantages of short printing cycle and less waste. At the same time, digital printing featuring “on-demand printing and variable data printing†can also achieve personalized printing according to the needs of customers.
According to the relevant professional organizations investigating intellectual property rights in the US market, in 2006, multi-version and personalized printing jobs will account for 33% of the commercial printing market, while 78% of print jobs will not exceed 5,000 batches, on-demand printing. Annual growth rate of 14%. Since 2004, China's digital printing market has gradually expanded its terminology, and the demand for personalized printing has increased dramatically. Some industry insiders predict that in the next 10 years, the digital printing market demand will grow at a rate of about 10%, and its market demand will exceed 60% of the total printing demand. The digital printing industry has entered the period of rapid growth in the 21st century from the beginning of the 1990s. EFI
Embossing, screen printing, flexo printing, etc. These traditional processing techniques not only have disadvantages such as long processing cycle, poor timeliness, complicated process, and poor control, but also have difficulties in achieving on-demand printing and fluorescent inks. Problems with anti-counterfeiting labels such as digital text encoding and barcodes. Not only that, due to the increasingly fierce competition in the packaging and printing market, many daily consumer goods, food, medicine and other manufacturers have introduced shorter and shorter cycles of new products, and replacement of product packaging has become more frequent. These product suppliers hope that label printing In the shortest possible time, the film can be printed at the fastest speed with a small number of novel and innovative labels. A research report by Pira Company in the United Kingdom shows that the customized packaging and label printing market will have an explosive growth. In 2004, the global market grew by only 1%. This figure is expected to grow rapidly to 23% by 2012. With the rapid increase in the short-lived label printing, the average number of prints per order has been greatly reduced, and the frequency of receiving orders has greatly increased the printing and packaging industry, making traditional label printing methods difficult to cope with.
European label printing market overview
In the European label printing market, labeling and short-run labels have begun to use digital printing technology. At the China Print Exhibition in Beijing in May 2009, expert Wolfgang Klos-Geiger announced the results of a survey of the printing technology in the European label market in 2008, as shown in Figure 1. As can be seen from the figure, flexo printing technology accounted for 62.1% of equipment, ranking first; digital printing and combined printing accounted for the same proportion, respectively 33.06% and 33.87%. The European label market has adopted digital printing technology that has surpassed traditional printing methods such as offset printing, screen printing, and embossing. Digital printing can not only easily achieve color graphic printing and variable data printing to meet the ever-changing needs of the market, but more importantly, it can bring more benefits to the company.
At the International Label Printing Exhibition held in Europe in September 2005, many digital printing equipment manufacturers introduced and demonstrated new product prepress processes for the development of the digital domain, in which HPIndigo launched the first fully digital label printing. And paper processing system. According to relevant experts, in the coming years, digital presses will become the mainstream model for European packaging label printing, accounting for about 55% of European packaging label printers. Figure 2 shows the state of the installed capacity of the US and Canada label printers forecasted by the StateStreetConsultants survey agency in Boston in 2009. The installed capacity of digital presses has nearly tripled compared to the 2004 print press, and other labels are printed. For example, the installed capacity of equipment such as gravure, sheetfed offset, and screen printing will decline.
