Sichuan furniture companies accounted for an increase of 12% in industry awards

In the furniture market in 2011, the industry experienced the most unrest and the most turbulent stage. On the one hand, it was the rapid expansion of the store. On the other hand, it was the dealer's closing tide. Half of the flame was the great change of the iceberg. Who is the king of this extraordinary period? ? Who will dominate the brilliant future? How does the industry break through the iceberg? How can companies win the world together? On the last Monday of 2011, the elites of the three major furniture industry bases of “Guangdong, Sichuan and Su” gathered for the first time. The famous economist Lang Xianping opened the forum for the first time in the furniture industry general evaluation list. Politics, enterprises, business and learning Cross-border exchanges, set off a wonderful debate in the industry, look at the trend of today, and get a clearing of tomorrow.

On December 26th, the event “Channels & Terminals – China Furniture Industry Development Summit Forum and the 5th (2011) China Furniture Industry Annual General Rating List” was held in Suzhou. Among the more than 60 awards, Sichuan Furniture has won more than 95% of the awards, and more than 70 Sichuan enterprises have won awards in the annual general rating list, which is 12% higher than last year's total rating list.

Among the “2011 China Furniture Industry Model Award” first issued, Quanyou and Pocket Pearl won the highest honor for Sichuan enterprises. In the “2011 Top Ten Outstanding Women in China Furniture Industry” award, Chen Yuanju, Chairman of Xiangnanlin Furniture The Sichuan furniture industry has established a new female image. Li Xiaojun, Chairman of Jiahe Home International Shopping Mall, Executive Vice President and Secretary General of Sichuan Furniture Import and Export Chamber of Commerce, Rong Weiwei won the “Top Ten People in China's Furniture Industry in 2011”, Chairman of Southern Furniture, Zhai Zehua, and Director of Haodi Furniture Mr. Zhong Wenhua, Chairman of Haojing Home, Wang Zisong won the “Top Ten Entrepreneur of China's Furniture Industry in 2011”, Double Tiger, South, Good Landscape, Wave, Pioneer, Haodi, Jingshang, respectively, “The Most Chinese Furniture Industry in 2011” Influential brands and “2011 China's most competitive brand in the furniture industry”... Many heavyweight awards continue to shine with outstanding Sichuan furniture.

For the market downturn in 2011, Sichuan furniture can achieve even greater achievements on the basis of the fiery 2010. The executive vice president and secretary-general of the Sichuan Furniture Import and Export Chamber of Commerce, Rong Weiwei believes that this benefited from the Sichuan company for many years. The intensive cultivation of the market has benefited from the joint efforts of the enterprises in the past few years. In recent years, factory direct sales, brand direct sales week, Sichuan brand furniture direct sales center and so on are conducive to the operation of Sichuan regional brand national promotion and development activities, providing a broad platform and strong cornerstone for the rapid preemption of Sichuan furniture national market. He believes that this confirms the importance of regional brands to warm up. In the special historical period of industry development, the Sichuan brand should be more closely condensed in the future and drip into the sea.

50% of dealers were very injured in 2011

How to win the forum in the future

This year's furniture market is particularly fierce, and 50% of dealers have become “distribution 殇”. How to achieve a win-win situation in channels and terminals at the “Channels & Terminals” forum before the awards evening, how to make the industry return to rational value, Returning to commercial populism has become the focus of the forum, and the famous economist Lang Xianping attended the furniture industry general evaluation forum for the first time, and the fierce debate of the forum has made a fierce drug.

Experts and scholars from all walks of life have used professional and macro vision to explain in depth how the furniture industry should change its development ideas to achieve sustainable development in today's sluggish environment. In the face of e-commerce, industrial real estate, cross-border operations, and cross-border business When the alliance and many other new elements, how to choose and use the imported concept to set the fire of the industry. Lang Xianping also sorted out domestic and foreign currencies, exchange rates and investment policies from a macro perspective, and analyzed the impact of the international environment on the global economy, such as the continuation of the European and American debt crisis, and pointed out the opportunities facing China's manufacturing industry from a strategic perspective. And challenges.

Hu Jingchu, founder of China Furniture, said that the shuffling movement in China's furniture industry has accelerated. In the furniture industry in the changing stage, it will inevitably accelerate the integration of industry resources. Some small-scale or uncompetitive enterprises will inevitably face mergers. Or the outcome of the closure, which is also the inevitable result of market adjustment. For the closing tide of dealers, Cai Ying, assistant to the Minister of the National Information Center, told Chengdu reporters that this is the market furniture industry, the industry has grown from scratch, from small to large, every step of the growth has experienced pain, he believes that each period, the enterprise They all face different market environments, but the environment is only an external factor of enterprise development. Enterprises should see their strength, energy and ability in order to go further in the complicated market environment.

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