Time will surely prove that although 2012 is not the end of the world, it must be a period of dramatic change.
On January 1st of the opening year, the mass media at the foot of the emperor, the Beijing News, took the lead in retransmission of the "Da Vinci Case" reported by Caixin's "New Century" weekly magazine, once again pushing Da Vinci to the paradox. The peak. The sinking of the sediment turned out to be the inside story of Da Vinci's unspoken rules and public relations, and surprisingly pulled CCTV reporters into the water. Da Vinci and CCTV's saliva will eventually be decided by the legal authorities, but before that, all onlookers have already had the basic judgment in their hearts.
This case has different meanings for different people. For Da Vinci, this is a good opportunity to overthrow the body. In fact, it has achieved stage results. This is a serious challenge for CCTV and many other media that have long enjoyed the benefits of black public relations. For the furniture industry, this is an unprecedented opportunity to approach consumers with a positive image.
Many people have not noticed that the current public opinion atmosphere facing the furniture industry has been different from the end of last year. At that time, all the effects of the Da Vinci incident on the furniture industry were almost completely negative. Industry profits, sales fraud, counterfeiting, and management chaos are almost one-sided in the mass media of 2011. But in 2012, these have all been subverted. People are convinced of the ignorance of the furniture industry because of media reports, but when the report itself was knocked down, all the things that were previously believed were all questioned, and the space for people's positive imagination of the furniture industry was opened.
Da Vinci used himself as a blasting point to detonate the whole society's concern for the furniture industry. Enterprises with sensitive touch should take advantage of this opportunity to find a good entry point, comprehensively launch a campaign against public opinion, and quickly occupy the corresponding positive position in the hearts of consumers. This is the year of 2012, and all companies interested in making consumer brands should think first. What is news planning, how to conduct public relations, these seemingly distant things are no longer far away.
It is not just furniture companies that keep pace with the times. The magazine has been in Shenzhen for 9 years and will be revised in February 2012. With a larger amount of information, stronger readability, richer opinions and more useful knowledge, we will have a more fashionable appearance. Shown in front of the reader. From the reader survey started last year, we continue to provide sincere and constructive suggestions. We will continue to adjust the columns and reports of the publications for a long time in the future, and we expect readers to communicate more with us.
Go, Chen Zhi. Say goodbye to the "rabbit" that bows and squats, we will usher in an exciting "dragon".
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