Brother Xu Xihua: One-stop service, purchase
[Reporter] Hello, Mr. Xu, I am very happy to interview you at this exhibition. We are also very happy to see our brothers Wood Industry to exhibit and see so many exquisite products. First of all, I want to know what new products and new design concepts are brought to consumers by our brothers' group.
[Xu Xihua] Hello everyone, the main products we brought to this exhibition are the two series of products of our brother group, one is the Yanada brand, and the other is the Hualu family brand. These two brands, we The new models brought this year should probably be more than 20 new products, and then there are some more classic and previously developed products that represent our brothers' design level, design style and design concept. The entire product can cater to the mainstream design concept of the current decoration market.
[Reporter] I want to know what kind of consumer groups are mainly targeted at the two products that we brought this time?
[Xu Xihua] These products should be mainly for customers who cover high-end products and mid-end consumption. The high-end products are mainly for villas, big houses and these luxury houses. The mid-end products are mainly for the customer groups with certain economic strength. We are now building a concept of integration of wooden decoration products. That is to say, customers can realize one-stop service and one-stop shopping for wood products.
Xu Xihua, general manager of Brother Wood
[Reporter] Just now you mentioned the one-stop service of wooden products. Is there any other wood products other than wooden doors, including furniture?
[Xu Xihua] Yes, this is the case, because the wood products we mainly produce now are wooden floors, wood furniture, cabinets and wooden doors. The annual production capacity of the wooden door is 300,000 sets. This is second to none in the country. The whole wooden decoration products are integrated. We intend to build a whole home in our mid-end store this year. The whole is in the store, which is the customer. At that time, we can buy decorative materials in one stop, and we have store guides and budgeters, as well as designers. The whole thing is not to say how to sell products, but how to help customers to buy products and then to serve customers. And then the most important thing is to get the customer's trust by serving the customer, then helping the customer, and then by the way to achieve some of our own ideas and wishes.
[Reporter] What kind of expectations does the Brother Group hope to achieve at the Wooden Gate Exhibition?
[Xu Xihua] There are two main purposes for this exhibition. The first one is to publicize our company to everyone, show it to everyone, and then further enhance our brand image. The second is to attract investment from our market. Now Our market is mainly in the south and southwest, because we have basically covered the North China, Northwest, Northeast and Central China regions. Now we have built another production base in Zhejiang this year. Now it has been put into production. It is planned to build another production base in Xi'an and Chengdu, Sichuan within two years. Now we have started planning and will take our entire production within three years. Network, production strategy layout spread across the country.
[Reporter] For the past 2011, how is the performance of the Brother Group's market?
[Xu Xihua] Throughout last year, our total sales volume has increased by 38% compared with the previous year. This is also relatively fast in the industry, which fully demonstrates the recognition of our products in this market.
[Reporter] What kind of development trend will this year's brothers' wooden door move toward?
[Xu Xihua] This year, I said that I also said in the early stage that this year our whole trend is to build our overall home living museum, and then realize the one-stop shopping of wooden decoration products, so that customers can achieve his goal of peace of mind. Then save your mind, save money, and save effort. The second is that we must gradually improve our strategic layout. In the whole country, we will spread the production base first, because the production base determines the customer transportation. Because the road is far away, there may be some transportation problems, such as the transportation cycle. It is relatively long, or the quality of transportation is difficult to guarantee. If the whole strategic production layout is spread out, it will be beneficial to dealers and customers. This is the case.
[Reporter] 315 is coming soon. I don’t know what the Brother Group wants to say to the consumers in front of our cameras.
[Xu Xihua] 315 should be said to be very important for consumers and enterprises every year. I hope that the majority of netizens and friends can choose our products, because choosing brothers will choose peace of mind and choose peace of mind. Choose to save money, I believe, good brothers use time to verify, thank you.
[Reporter] Ok, thank you, Mr. Xu, thank you for accepting our interview, and hope that our brothers group will get better and better in the future. Thank you.
[Xu Xihua] Thank you.
It is a neat but functional dinning table,
finished with hard-wax oil, environmental protection.
Material:American oak/walnut
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FAS grade American OAK, WALNUT, FAS grade Germanybeech
good quality and durable hardware.
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finger joint for the solid wood part.mortise and tenon construction to make the product more stronger.
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