At present, most brands are making product descriptions in accordance with national standards.
This year, many furniture standards were revised and implemented. However, products that do not meet national standards are frequently exposed. Through interviews, our reporter found that because the sellers rarely sell the products to meet the standards when selling the products, consumers are not concerned about these standards. There are still phenomena such as excessive price difference between solid wood products and children's furniture. To this end, Zhu Changling, chairman of the China Furniture Association, suggested that consumers must make more decisions when purchasing valuable furniture.
Enterprise standards should be higher than the national standard
According to Zhu Changling, chairman of the China Furniture Association, there are many furniture standards in China. There are actually more than one hundred. According to the national regulations, there are four categories: national standards, industry standards, local standards and enterprise standards. Generally speaking, the enterprise standard is higher than the industry standard, the industry standard is higher than the national standard, and the national standard is the lowest level. The industry standard and the local standard are similar, but the two standards cannot conflict.
Most brands said in an interview that the company's products are higher than national standards. In the home of the Shilihedian Huari Furniture Store, the reporter saw the conspicuous place on the inside wall of the store and hangs various third-party certification certificates. The salesperson showed the consumers the identification method of solid wood furniture. However, when asked if there is a national standard, the salesperson said, "We are higher than the national standard. As for the proof documents, they will usually be delivered to the customers at the time of delivery."
In the children's furniture area, all brands of children's furniture have been changed according to the new national standard. Most of the furniture is round and angular, and the vents are also installed in the closet. Some glass furniture also made a “careful glass!â€, “ Danger!" and other signs. When the salesperson introduces the customer, he will also explain and introduce some regulations of the new national standard.
Consumers pay less attention to standards
The national standard for furniture is used to regulate the corporate industry and protect consumer rights. However, in actual sales behavior, few consumers consult whether furniture products meet certain national standards. Wang Jianguo, general manager of the Federal Home Beijing Company, told reporters that consumers may consider more styling, materials, use, and cost performance, and there are very few consumers who will care whether they meet national standards. Such consumers will not be able to account for it. 10%, mostly older.
Su Fan, the brand manager of Qumei Home, also said that people who come to Qumei to purchase products rarely meet the standards of sales staff, or question the substandard products, because everyone trusts the brand. Not only that, when companies sell furniture products, they rarely introduce this information. Wen Shiquan, chairman of Yifeng Furniture, said that these standards are difficult to introduce one by one. "For example, there may be dozens of standards for a bed." Items, such as the moisture content of wood, plus painting, polishing, flatness, durability, can not be introduced."
Wang Jianguo also said that the introduction of some standards is also a very technical work, and the written language used is a very prudent language. There is only a small part of the sales staff training. "We will also recommend some professionals to explain the consumers who meet the consulting standards."
Standards guide production and dispute resolution
Zhu Changling said that product standards have the role of guiding production, regulating markets and resolving disputes.
Wang Jianguo believes that before the emergence of industry standards and national standards, all companies have corporate standards, the purpose is to guide production and provide consumers with assurance. Many industry standards and national standards are discussed and drafted by enterprises, and then recognized and released by the state. "It is also considered to be self-discipline in this industry."
Ma Yuchen, general manager of Beijing Hongma Hongmu Furniture Co., Ltd. told the reporter that in the actual production process, the red horse mahogany furniture is first produced by the enterprise according to the national standard, and then the quality inspection department conducts quality inspection or spot check in the store and factory. There are several checks.
Su Fan also believes that higher than international standards that meet international or corporate commitments are the basic responsibility of enterprises, and the first element of product quality, rather than the selling point of consumer promotion.
Liu Ping, secretary general of the Quality and Technical Supervision Beijing Anti-Counterfeiting Technology Association, said that in the case of mahogany, the former mahogany homes have all mahogany, and some have only the main body is mahogany or the surface is mahogany, which is called mahogany furniture. Drilling the gap, consumers can not tell. National standards require enterprises to be truthfully marked when they are produced. Law enforcement departments and management departments should conduct supervision and inspection based on these. When consumers have doubts, they should also conduct arbitration according to these.
â– Market visit
Standard implementation is uneven
Through interviews, the reporter found that in the market, whether it is solid wood furniture, children's furniture, mahogany furniture, or other furniture such as glass furniture, there are certain phenomena that do not meet the standards in the implementation of national standards.
In the solid wood furniture layer of Shilihedian in the home, Yifeng furniture sales staff showed the quality inspection certificate to the reporter. The price of imported walnut double bed is about 17,000 yuan/piece. In the Shilihejia and Jiamei Furniture City, Jingfengyixiang furniture store, sales staff introduced that the bed of the store is pure solid wood, a ash bed double bed price of about 4,000 yuan (community network forum). The reporter went to a shop next door and asked, a walnut bed was sold for about 3,000 yuan. When asked for the supporting documents, the other party said that it would indicate which kind of wood is in the documents issued, and consumers would buy it back. Test again.
Although most of the children's furniture on the market has been improved according to the new national standard, it is still possible to see some indications that “children over 14 years old are applicableâ€. There are also some furniture that are also used in areas below 1.6 meters above the ground. In a store, Ximengbao Children's Furniture Store, for some tables or cabinets with no curved edges, the salesperson put a spherical rubber skin on the sharp corners, and said that it is more convenient, the child grows up and picks up. Can be used normally.
Although the standard of mahogany furniture has also been practiced by some companies, from the perspective of market visits, many brands did not show the product's express card and other contents during the show. When they asked the sales staff in the store, most of them answered: "It will be sent to you when you ship."
For glass furniture and textile furniture that also have national standard specifications, there are fewer related introductions. In a certain store, the glass coffee table of Guoan Jiamei, Kangdian and other brands, the salesperson only said that it is tempered glass, it is not easy to be broken, and it will not hurt people when it is broken. When asked about the maximum load-bearing information, the answer is “ Estimated. When asked about the product manual, many sales people said that there is no manual, or there will be delivery.
â– Standard solution for mahogany furniture
"Three Certificates" Enterprise
Q: The new "General Technical Conditions for Mahogany Furniture" requires the mahogany furniture company to issue "three certificates", is it the manufacturer's own presentation, or the authority department certification?
Liu Ping (Secretary-General of Quality and Technical Supervision Beijing Anti-Counterfeiting Technology Association): These three cards, without the approval of the person, the company is to make the express card and the instructions according to the details of the standard. As technical documents, they are all made by the company itself, but the contents of these express cards must be truthfully marked. The law enforcement department and the management department shall conduct supervision and inspection based on these contents, or when the consumers have doubts, they shall be the basis for arbitration.
Zhu Changling (President of China Furniture Association): According to our current national system, whether the production area (community network forum) implements standards is supervised by the Technical Supervision Bureau, and the market is responsible for the industry and commerce department. Standards are a guideline for behavior, or a lever for a product, and it is unlikely that every one will be like this. It is also a method of some companies in China to take third-party certification in foreign countries.
Children's furniture
"Applicable to children over 14 years old" does not violate regulations
Q: Children's furniture does not meet the standards, as long as it is marked as "Applicable to children over 14 years old"?
Liu Chen (Secretary-General of the Beijing Branch of the Beijing Market Association): This is equivalent to making a special statement when producing furniture. The company informs consumers in this way that consumers must buy it, and he can also say that it has been reminded. For parents, it is a behavior that is informed in advance. The responsibility lies with the parents. That is to say, the company has already circumvented this standard. I don’t think it is a hole in the market. The home market cannot afford to sell.
Liu Ping (Secretary-General of Quality and Technical Supervision Beijing Anti-Counterfeiting Technology Association): He can say that he has hit a ball. If the national standards do have mandatory provisions, they are not implemented as required. As long as the consumers have objections, they can all be proposed. If you are over 14 years old, you can't follow the standard. This is actually not to be said by him, because since children's furniture is made, it should meet the standards of children's furniture, not verbal.
Solid wood furniture
Solid wood bed may have a large spread
Q: A solid wood double bed, some sell for 3,000 yuan, and some close to 200 million yuan. Is such a big price difference, is it cheap to guarantee the quality?
Wen Shiquan (Chairman of Yifeng Furniture): I estimate that because the cost is different, the added value is not the same according to raw materials, workmanship and brand. Most of the home furnishing industry is private, and it is still fully competitive. The profit point of each enterprise is similar, so the gap will not be too big. I think that buying a solid wood bed for 3,000 yuan may not be realistic. Generally good wood, double bed will be tens of thousands of dollars; almost a little wood, 5,000 yuan -6000 yuan also, selling 3,000 yuan -4000 yuan I think even the cost can not come down.
Su Fan (Qumei Home Brand Manager): Regarding solid wood materials, first of all, we do not think that pure solid wood materials are the best, but should be suitable for themselves; secondly, even pure solid wood furniture, the price will vary greatly, the material is only the price Part of the factors, brand, quality, environmental protection, technology, function, etc. will affect the price. Under normal circumstances, consumers can understand the variety and appearance of wood through careful observation and inquiry, it is not difficult to distinguish. Therefore, the price of solid wood double bed from 3,000 yuan to 20,000 yuan is also normal.
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