Mahogany furniture also pursues "youngness"

A few days ago, the reporter visited the mahogany store and furniture store, and saw many mahogany manufacturers to try to improve and innovate on traditional mahogany furniture in order to comply with the preferences of new consumer groups. With the increasing number of redwood consumers in the post-60s and post-70s, many mahogany companies began to think about how to improve on the basis of tradition, so that they can be closer to the environment and habits of modern people, and hope to subdivide the mahogany market. "Younger" mahogany furniture began to appear.

Market demand is "young"

In some mahogany stores and mahogany furniture stores, the number of young consumers is gradually increasing.

A salesperson with a mahogany brand told reporters that many consumers who visit mahogany furniture are now 70. These consumers love the materials, craftsmanship and culture of mahogany. With the accumulation of experience and financial resources, they have innovative mahogany furniture. The demands are increasing day by day.

However, in the eyes of some young consumers, the traditional hardwood furniture of most manufacturers is unchanged, too rigid and inconvenient to use. They hope to buy some new and unique mahogany furniture.

It is understood that innovative mahogany is no less than traditional mahogany in the selection of materials, good brands are processed with good acid, rosewood and other materials. According to a person in charge of the factory, the innovative mahogany does not mean that the selection of materials is second. It only improves and innovates in the size and appearance of the furniture, which is more in line with the aesthetic taste and living habits of modern people.

The reporter also learned that the price of innovative mahogany is related to the materials selected and the technology used. The price of innovative mahogany will not exceed the classical furniture of the Ming and Qing Dynasties. However, compared with the classical mahogany furniture made in modern times, the price of innovative mahogany with exquisite materials and excellent workmanship is not necessarily cheaper than that of classical mahogany furniture.

Innovative prospects are clear

As the consumer group continues to increase, an industry insider said that the market is getting bigger because demand is getting bigger.

The industry believes that the first is the increase in people's income, the increasing popularity of mahogany furniture consumers, and the second is that mahogany furniture has gradually entered the world's vision, and gradually gained recognition in the global market, and this group of people prefers more suitable for modern life. Innovative mahogany, the future market is very broad.

Manufacturers also believe that the current furniture market has a wide variety of products and fierce competition. In the sales of all furniture, the market share of mahogany furniture is very low, and there is a broad market space to expand. In the competition, innovative mahogany furniture helps to achieve brand differentiation, its advantages will become more and more prominent, and the market prospect is very optimistic.

Actually, the home also said that in order to allow the new wave of consumer groups to come to buy the right mahogany furniture, the home is also in line with market demand, will introduce more "young" brand and products, showing the younger mahogany Confidence in development.

"By the experience in the market, the future development of the mahogany market is very promising." After many years of production of mahogany furniture manufacturers, Chinese furniture has experienced a peak development in the Ming and Qing Dynasties and entered a fault stage. Now China's economy has entered rapid growth. As a furniture company, it has the ability and energy to re-examine, so this is a good opportunity.

Incorporating tradition is fundamental

The manufacturers mentioned above said that the so-called innovation is not the accumulation and patchwork of classical elements, but the innovation from the perspective of traditional Chinese thinking. Before innovation, we must first restore things to the origin, but also their original appearance, along the path of its development, clear the ideas, and then can talk about innovation.

Modern classical furniture also inherits and blends the spirit of traditional culture. At the same time, according to the development of modern society, some elements suitable for the aesthetic taste of modern people are incorporated. Although there are new places, this does not affect the spiritual connotation of traditional culture.

At the same time, we can't underestimate the aesthetic taste of modern consumers. The aesthetic taste of consumers is modern and modern. "Tradition is the root, modern is the body." How to integrate modern home with classical furniture, this problem will be based on each consumer. Make different interpretations of your own experience and accomplishment.

A furniture company also believes that the entire mahogany industry is now facing an important turning point. Faced with such an opportunity, the entire mahogany industry should also take timely shots, build good products, maintain a good market, cherish scarce materials, and make each product a handed down boutique.

The industry believes that at present, the demand for traditional old style furniture market is expanding, and inheriting is an old topic in the whole industry. Enterprises should also pay attention to innovation and develop mahogany furniture that is suitable for the practical and aesthetic characteristics of modern people.