First Travel Shares in Da Vinci Home

In July 2011, Da Vinci fell into a false turmoil. Da Vinci, the general manager of Da Vinci, appealed at the press conference that the entrepreneurship was hard and the tears were flowing. This scene has made many people remember. More than a year later, Da Vinci once again attracted the attention of the media. This time, Da Vinci and the Beijing State-owned Enterprise Brigade Group "kissed". Yesterday, the reporter confirmed from the BTG Group that the first Brigade has officially invested in Da Vinci Home, and Liu Yi, the president of the First Brigade, will be the chairman of Da Vinci Home.

Our reporter Liao Feng

BTG Holdings Da Vinci (Hong Kong)

Gao Fei, vice president of BTG Group, told reporters yesterday: “The BTG Group joined Da Vinci Home as an important shareholder, and its essence is the controlling shareholder of Da Vinci (Hong Kong) Company.” The reporter confirmed from the BTG, the first trip Into Da Vinci, the current president of the first brigade, Liu Yi will be the chairman of Da Vinci, and the former chairman of Pan Dongni resigned.

Regarding Da Vinci (Hong Kong), the reporter is aware that Da Vinci Home opened a retail store in Singapore in 1994. Da Vinci (Hong Kong) Co., Ltd. invested in the establishment of Da Vinci Trading (Shanghai) Co., Ltd. in 2000, and in 2008 it was restructured into a joint stock company. In 2010, Da Vinci's home registered capital increased, of which Da Vinci (Hong Kong) accounted for 59.16%.

However, as for the news, the first brigade accounted for 33.8% of the shares, which was not confirmed by the Brigade. Da Vinci spokesperson Huang Zhixin denied that the first brigade was a major shareholder and the other shares were owned by the Pan family and other investors. The BTG Group did not deny the claim that Da Vinci and the first brigade used asset replacement instead of cash. However, Gao Fei said that the group has not considered reorganizing Da Vinci and the first business group of BTG.

BTG and Da Vinci's "kissing" are intended to be internationalized

The turmoil of Da Vinci’s allegedly falsified production in July last year caused a deficit in its 2011 full-year results. However, Huang Zhixin revealed that this year’s performance has returned to 70% before the storm. For this cooperation with the BTG Group, Huang Zhixin even expects the company's performance to increase by 40% to 50% next year.

After the outbreak of fraud, why did the BTG Group have the courage to choose Da Vinci’s “kissing”? Gao Fei said that the BTG has a strategy of “taking the international road and creating a national brand”, and Da Vinci has accumulated rich experience in planning and design in the process of cooperation with international high-end brands. He said that the future does not rule out the development of high-end service industry at the same time as the introduction of local high-end furniture Chinese operator brands with local characteristics. For example, this year's first tour launched "Nuojin" is born out of the cooperation between BTG and Kempinski. .

Gao Fei emphasized that the main Da Vinci is mainly based on his professional ability and its complement to the group's format. “Broadband Group's shareholding in Da Vinci Home will further enrich the Group's format and extend the business connotation of the six segments of the Group's food, lodging, travel, tourism, shopping and entertainment sectors, especially the commercial retail industry that differentiates different markets and products. ."

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Da Vinci’s reputation needs to be further resolved

For cross-border cooperation to promote new brands, Zhao Huanyu, chief knowledge management expert of Huamei Hotel Consulting Co., Ltd., said that this is more common in the hotel industry. For example, in 2010, Armani launched the Armani hotel brand.

In addition, the famous Italian clothing brand Versace also opened a luxury jewelry theme hotel.

Zhao Huanzhen told reporters that the first traveler holding Da Vinci, for Da Vinci, has a certain improvement in its brand image, but "the reputation of the previous stage still needs to be resolved."

It is understood that in early December, a home dealer in Qingdao sent a letter of lawyer to Da Vinci, complaining that it was suspected of “imposing exhibiting and selling” Italian brands.