Since 2003, China's tobacco industry has begun to undergo integration, which has simultaneously triggered tremendous changes in the corresponding tobacco packaging industry. Whether it is to comply with the relevant agreements of the "Framework Convention on Tobacco Control" proposed by the World Health Organization, or to comply with the environmental protection-the development trend of China's packaging industry, the printing process design of the cigarette pack industry is gradually developing in the direction of simplicity.
Simplicity-material + design
The integration of the tobacco industry has led to the elimination of excess capacity and corporate alliances, and the cigarette package industry has also been integrated. It is more adaptable to the requirements of environmental protection and tobacco control in raw materials and processes.
Simplified materials. In an interview with reporters, Huang Ge, deputy general manager of Guizhou Yongji Government Printing Co., Ltd., said that in the past, laser used gold and silver paperboard in cigarette packs. Since the cost has been rising again and again, some products have begun to use white paper. After cost savings, If you want to achieve the highly restored attribute of printing color, you need to make up for it with some other special processes. This way of changing the cigarette pack into a simple and simple way by replacing raw materials, although it does not affect the quality of the packaging itself, but it will increase the complexity of the later surface treatment process, but for environmental protection, this change is worthwhile.
Simplified technology. Huang Ge introduced that in the past some low-end cigarette pack manufacturers used offset printing to print cigarette packs, but now this printing method is gradually being replaced by gravure printing. Offset printing is changed to gravure printing, which is faster, more accurate, and more environmentally friendly. Huang Ge said that the application of the latest technology to achieve the anti-counterfeiting effect through variable data can be directly connected to the front-end printing machine for printing. The digital method saves the intermediate link of production, which is also equivalent to a production process. The above simplification will be applied on a large scale in the future.
The design is simple. In an interview with reporters, Wang Tianpei, a standing judge of the China Tobacco Standards Evaluation Committee, said that in order to adapt to the aesthetic habits of traditional Chinese culture, Chinese cigarette packs prefer to use figurative patterns in their designs, but as the requirements for tobacco control become more stringent, the figurative patterns will gradually disappear. Instead, print relatively simple lines. For example, the concrete peaks of Hongta Mountain cigarettes are changing from representations to lines.
Simplicity-it's not easy to love you
Do cigarette pack companies adapt to the changes of simplicity? The reporter once interviewed Wang Zhiyu, the Deputy Minister of Production Technology Department of Shaanxi Jinye Government Printing Co., Ltd., and he said that it is undoubtedly a blow to the market operation of tobacco companies to return to pristine. From the production of high value-added products to low value-added products, cigarette pack manufacturers must be reluctant to participate in this change. Therefore, there should be a series of mandatory measures to promote the realization of simple packaging.
Guangzhou Zhongwei Computer Co., Ltd. is a company that provides packaging structure design software services for packaging companies, and has a large market share among domestic packaging companies. Tian Famin, general manager, said in an interview with a reporter from China News Publishing House that the development trend of the simplification of cigarette pack technology can also be seen from the side of the application of cigarette pack structure software. Although this trend is good, it is still difficult to fully implement it. He introduced that most foreign brands usually have only two or three printing forms of tobacco, and sometimes there are dozens of printing methods for the same cigarette in China. Excessive quantity and variety itself are not conducive to the simplicity of cigarette packets.
Tian Famin believes that behind the complexity of small cigarette packs, it is through various surface treatment technologies and huge equipment support to increase the difficulty of counterfeiting. Therefore, simplification will make the product easy to copy, and will also infringe the interests of packaging companies.
Wang Tianpei believes that Chinese cigarette packs still have a long way to go to meet the requirements of international cigarette packs. Drawing on the design features of simple, mostly text and lines in the design of foreign cigarette packs, domestic cigarette pack manufacturers in the future will also tend to be simple and simple in the design of major brand cigarette labels.
Simplicity ≠too simple
Packaging carries a lot of functions, especially as a cigarette pack, gift, culture ... These words give the tobacco products more than their own value. However, Dong Jinshi, executive vice president and secretary general of the International Food Packaging Association and a well-known environmental expert, said in an interview that no matter what kind of product packaging, the first role is to protect the safety of goods in transportation and not be infringed. He believes that, first of all, we must consider the original role of product packaging, leaving the empty talk of simple packaging as a castle in the sky.
Dong Jinshi believes that the simpler packaging is not the better, and the simple packaging that loses its meaning is inferior packaging. For example, plastic packaging bags are too thin and their bearing capacity is too low to play the role of containing goods. Therefore, Dong Jinshi believes that the so-called simple packaging is to cover other meanings on the premise of satisfying various usage requirements. Therefore, it is true that excessive packaging is wrong, but simplicity is not equivalent to being too simple.
As far as cigarette packs are concerned, they must first have the functions of preventing moisture and blocking the outside air. In order to prevent the smoke smell from volatilizing, the external odor will mix and affect the product quality. Dong Jinshi believes that the extravagant and wasteful consumption habits in the past were caused by unsettled psychology. In recent years, both policy and consumer awareness have a certain understanding of restricting excessive packaging. Therefore, not only cigarette packs, but also packaging of various products are developing in the direction of reduction, harmlessness, and recycling. Consuming a small amount of resources and achieving recyclability are the inevitable directions of the current industry development.
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