Chuanwei factory VAE40-602 new product market

“It is necessary to upgrade the product to the benefit of the product, and to optimize the variety structure.” This is the top priority of the marketing work of Chuanwei Factory, and it is also the strategic idea of ​​the continuous upgrading of the product in the past 15 years.

In the party's mass line education practice activities, the marketing staff of Chuanwei Factory visited the market and solicited opinions from customers, and found that the garment fabric industry in South China needed a high solid content, high viscosity vinyl acetate-ethylene copolymer emulsion (VAE). New product.

The plant's marketing system optimizes the variety structure. After close cooperation with the production workshop, customers, research institutes and other units, based on the new VAE40-600 products, the VAE40-602 new product has been developed and produced, and has been recognized by customers. In January of this year, the first sale of the new product was 80 tons, which created conditions for its large-scale launch in the later period.

Just after the Spring Festival, the marketing staff of the factory immediately took action and officially put the new product into the market. The price was higher than the conventional product by several thousand yuan/ton, which became another high value-added new product of the VAE new product series. In order to speed up the promotion of new products, the factory set up a new project promotion team and adopted “four steps” to serve customers and promote new products.

Do a good job in customer promotion. Strengthen the promotion of new products, clarify product positioning, formulate a unified "sales book", send the "product quality certificate", "product application guide" and samples to the target customers, and produce test photos and video materials to show customers.

Select the target customer. Select the target customers in the new field of the textile industry that the plant is piloting; select existing customers who use other VAE varieties in the textile industry and other possible application areas. At present, target customers are selected from major regions such as South China, East China, and Southwest China for promotion and application.

Benchmark demonstration. Finding influential customers in the industry, and guiding the successful application of VAE40-602 in South China, guide other regions to try.

Service technology support. Set up trial and trial teams, summarize the advantages, features and highlights of the products, compile and improve the "Product Application Guide", and formulate the "Technical Service Support Card" to solve the problems that customers have in use in a timely manner. The technical service personnel timely follow-up visits to the mailed samples, establish sample mailing accounts and return visit trials, and share them in the working group.

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