Interpretation of the top 10 hot issues in the furniture industry in 2015


Question 1: How far can e-commerce go?
E-commerce is flooding, but the weakness of e-commerce is being exposed. E-commerce is not a panacea. It is impossible for a well-known large-scale e-commerce company to eat all the traditional distributors in the country. As an industry with low concentration and high future, the furniture industry is developing a distributed, multi-center e-commerce with unique advantages. Because of its natural weaknesses, e-commerce threatens traditional business methods, but the degree of threat is not as serious as people think, and the speed of impact will not be as fast as no response.
The best way to lift the threat of e-commerce is to pay equal attention to both traditional business methods and e-commerce methods. This is not technically as difficult as people think. E-commerce is just a tool that anyone can use.
Question 2: Where are the main sources of retail profits?
The profits of the furniture retail industry are getting lower and lower. Where will the main profits of furniture retailing come from in 2015?
The main sources of profit are: the premium of high-end design products; brand premium; service profit.
High-end design products can sell high prices with confidence, because of their uniqueness, consumers usually do not have too much discussion with you about price issues. For example, some products with unique designs on the market can usually be guaranteed.
Brand premium: There are not many brands that can get brand premiums in China, but they are not. Choose brands that are convincing to consumers. Some brands may not be famous, but their quality, crafts, styles, materials, and after-sales service systems have all met market requirements. Such brands can still get brand premiums. Of course, there are also many brands in the market that have invested a lot of money to build awareness and gain influence among some consumers. Such brands are also expected to receive some brand premiums.
Service profit: The profit of simple product sales is limited, and it is necessary to open up a new service market. High-end furniture usually requires high-end maintenance services. The high-end people's dependence on social services is usually high. Retailers should start the after-sales paid service business as early as possible, and improve the customer's trust and dependence on the brand in the process of service. Projects with paid services include: moving, loading and unloading, maintaining, replacing consumables, disinfecting, cleaning, replacing new accessories, etc.
Question 3: Will the size of retailers expand or shrink?
The size of retailers will not decrease overall, but will expand, but the number of physical retailers will certainly decrease, and online retail will certainly replace some physical vendors. Therefore, 2015 is still a difficult day for brick-and-mortar retailers. But the pace of transformation will not be too fast, and the existing market will undergo slow and gentle changes.
Which retailers can become the last remaining, completely look at the efforts of each individual. A business that can combine physical advantages with network advantages is the winner of the market.
Question 4: Which brands can survive?
2014 is a nightmare for panel furniture. Many panel furniture companies have fallen. However, some panel companies that focus on design, high scale of production, high production efficiency, and high sales efficiency still survive healthily, not only survive, but also strength. In the enhancement.
In 2015, solid wood furniture and mahogany furniture enterprises will all face market reshuffle, and consumers will gradually return to rationality for panel furniture.
Furniture brands that can survive in 2015 will have many or all of the following characteristics: focus on design, focus on quality, focus on brand-based terminal promotion, respond quickly to market changes, and take high-end routes.
Question 5: How do dealers profit from the Internet?
There are many ways to monetize the web. The most important and low-cost means is to fully recognize the information publishing attributes of the network, use network means to release sales information in large quantities; second, establish appropriate channels, maintain communication with consumers, and strive to reach new customers through old customers. Customers; third, self-built independent network channels, display the image of integrity, and get a good impression from consumers.
Question 6: What are the new characteristics of the new generation of consumer psychology?
According to the census data, 227 million young people born between 1986 and 1995 are updating old consumers at a rate of more than 20 million a year. The rejuvenation of the consumer market is becoming more and more obvious. So what are the main characteristics of the new generation of consumer psychology?
The tendency to seek new ones is serious: they are more willing to buy furniture that is significantly different from traditional furniture to reflect their new human characteristics;
To catch up with the trend: Korean fans, domestic young stars are their enthusiasm, like it is like, no reason.
Sensory first: the pursuit of new, unique visual, olfactory and tactile.
Chongyang: Adding a little more elements of oceanization, you can always win their favor without any reason.
Economy: Many people have a particular admirer, which is often critical to their purchasing decisions.
Question 7: Will panel furniture come back?
In 2014, panel furniture companies encountered Waterloo, but from an environmental point of view, panel furniture is a sustainable furniture category. From the experience of Europe, panel furniture can not be directly equated with environmental protection and formaldehyde. It is believed that with the efforts of the panel furniture enterprises, after the rational return of public opinion, panel furniture can reach the bottom in 2015 and begin to rebound.
As for the return of the plate furniture to the historical peak, it is not easy. As consumers become more affluent, their demand for furniture upgrades has increased, and the past will not be the case. However, the panel furniture with heavy design and environmental protection standards will still have its own market.
Question 8: Will patent protection have a material impact on the market?
Patent litigation in the furniture industry is increasing, which is beneficial to the long-term development of the Chinese furniture industry. Specifically, in 2015, it should be a year in which the patent protection of China's furniture industry has made substantial progress. The impact of patent protection on the real economy will be initially reflected. In 2015, whether it is the production of furniture or the sale of furniture, it should gradually tighten the string of patent protection.
The upgrading of the Chinese furniture industry requires a more stringent legal environment. At the same time, companies that rely on patented technology to lead the market will also receive more substantial intellectual profits.
Question 9: Will the furniture exhibition industry be transformed and upgraded?
In 2015, the focus of the Chinese furniture exhibition industry has shifted to the Yangtze River Delta. In any case, the Pearl River Delta region is still the largest and diversified production base in China's furniture industry. It is also the place where capital, information, technology, management experience, marketing innovation and talents are most concentrated.
The Chinese furniture exhibition industry pays more attention to design and fits the trend of the transformation and upgrading of China's furniture industry. However, the furniture exhibition industry completely abandons the function of the investment platform and will not happen in 2015.
In 2015, China's furniture exhibition industry will still be the most important investment platform, and the design and display components will be greatly improved. The transformation and upgrading of the furniture exhibition industry will take a small step and gradually complete the butterfly transformation.
Question 10: What is the trend of import and high-end furniture market?
With the increase in national wealth, the import and high-end furniture market will still have an expanding trend. But the high-end furniture market should not go too fast. The investment in high-end furniture sales is huge, the total market volume is small, and the rise is slow and orderly. It is not appropriate for those who are eager for quick success to intervene with a gambling mentality.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().

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