Reima releases ReimaGO, the world's first child-specific motion sensor

Reima releases ReimaGO, the world's first child-specific motion sensor
Date: 2017-01-16 14:26

Recently, Reima, a high-end functional children's apparel brand from Scandinavia, has released a ReimaGO motion sensor customized for children at the official residence of the Finnish ambassador to define new guidelines for children's growth, helping Chinese children to have safer, more comfortable access to nature and enjoy childhood outdoor sports.

Reima releases ReimaGO, the world's first child-specific motion sensor

(Reima releases ReimaGO, the world's first child-specific motion sensor)

Ms. Elina Bjrklund, CEO of Reima Global, Ms. Tarja Kangaskorte, Minister Counsellor, Embassy of Finland in China, Ms. Anu Syrma, CEO of Reima Global Marketing, Mr. Juha Suoniemi, Head of China for ReimaGO's Finnish brand Suunto, Reima Asia Business Ms. Ann Leong, Director General, Ms. Bi Wei, Deputy General Manager of China, and Ms. Guo Dandan, the first world champion in China’s skiing history as ReimaGO’s Ambassador of China for the Chinese region, came to the scene to witness a new chapter in the outdoor sportswear industry for children.

ReimaGO is a child-specific motion sensor that accurately records children's daily outdoor activities and games, and inspires children to actively participate in sports by converting children's movements into cute ReimaGO cartoon characters and data energy blocks. Sports data can be uploaded via the App on iPhone or iPad. Parents can also witness children's changes and growth in the sport, and even set appropriate goal rewards to help children better participate in outdoor sports.

Reima releases the world's first child-specific motion sensor Rei O

(Ms. Elina Bjrklund, Reima Global CEO)

Reima Global CEO Ms. Elina Bjrklund pointed out: Since Reima's arrival in China in 2012, it has brought original parenting ideas to parents in China to ensure that children can fully enjoy the freedom of outdoor activities and provide the best in all weather conditions. product. After four years of hard work, Reima continues to promote the safety and functional leading apparel products that are more suitable for children's sports in the Chinese market. At the same time, it strives to create newer ways to help children grow up. This time Reima teamed with world-leading sports measurement. Suunto, the designer and manufacturer of the equipment, brings ReimaGO, a child-specific motion sensor, so that children around the world can use the new Internet-style approach to increase sporting pleasure and define new guidelines for children's growth.

Ms. Tarja Kangaskorte, Minister Counsellor of the Finnish Embassy in China, congratulated Ms. Tarja Kangaskorte on behalf of her: Reima represents the leading brand of children's outdoor clothing and Suunto is the leader of the outdoor sports science and technology. They work together to create ReimaGO, the world's first child-specific motion sensor. According to the combination of the top two levels, I believe this will be a good start. I hope the Reima brand will continue its legend in Northern Europe and become a bridge for Chinese parents to feel the Nordic culture and unique parenting concepts.

Reima releases ReimaGO, the world's first child-specific motion sensor

(Reimago China District Ambassador Guo Dandan)

Ms. Guo Dandan, as the image ambassador for Reimago China, also shared her opinions: As a child's mother, I recognized Reima's philosophy, outdoor activities are the best classroom for educating children to improve their abilities, and the safety and comfort of outdoor sportswear. Functionality is also what I value. My daughter has been wearing Reima for many years. Excellent garments such as Reima and technological products like ReimaGO can bring more help and fun to children's outdoor sports and protect them from the joy of outdoor sports. Let them grow healthier and stronger.

Reima releases ReimaGO, the world's first child-specific motion sensor

(Ms. Reima CMO Anu Syrma)

Reima CMO Anu Syrma announced that Reima invited an authoritative consulting agency to investigate the 2016 International Children's Outdoor Activity Survey. The survey showed that more outdoor activities are beneficial to children's healthier growth, and Chinese children still have a large amount of outdoor activities. The space for improvement. Then Reima China Marketing Manager Zhang Ruijuan and the guests on the scene introduced ReimaGO's products and APP usage methods. They showed to more than 100 guests from the sports and education sectors that the reima GO motion sensor was easy to operate and attractive to children. , to make the visitors an eye-opener.

At the conference site, a number of small models wearing the latest Reima costumes came to the stage to show their costumes that can be equipped with ReimaGO motion sensors. The children displayed Reima's relaxed and pleasant outdoor sports style and costumes with various cheerful movements and expressions. culture. The special ReimaGO pockets on these garments can be used to fasten the R imaGO waterproof sensor, which is waterproof, low temperature and light, to the children's clothing. The water resistance of Reima garments can be matched with the waterproof depth of ReimaGO itself up to 30 meters to meet the requirements. More use scenarios for children, whether in the snow or the pool, can enjoy it.

Outside of Beijing, Reima also hosted the ReimaGo ​​launch event in Shanghai. Reima also introduced the world’s first child-specific motion sensor to the guests in Shanghai. Su Erto product manager Ye Erjie also focused on the features of ReimaGo ​​and how to make children enjoy outdoor sports.

Let your children enjoy and love the fun of outdoor activities from an early age. From apparel products to the new ReimaGO, Reima is committed to the concept of the growth of the next generation, which is always functional, forward-looking, sustainable and playful. For the brand's purpose, the release of ReimaGO's first child-specific motion sensor now opens a new chapter in the development of children's outdoor sports.

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