There is a saying that a family business difficult to exceed a hundred years, this year is the 175th anniversary of the founding of Patek Philippe, in the history of watchmaking this top watch brand go a long way. Today watchmaking industry was calendar peak, open cloud, Swatch, LVMH four giant occupation, mergers and acquisitions trend intensified. Philippe Stern, honorary chairman of the company's anniversary celebration held at its headquarters in Geneva, told 300 guests present that Patek Philippe will remain independent for the next 25 years , Even longer time. Polish watchmaker Antoni Patek began making watches in Geneva, Switzerland, in 1839, and in 1851 co-founded Patek Philippe with the French inventor Adrien Philippe. In 1932, the company was acquired by the Stern family and became a family-run independent watchmaking company with a production volume of about 50,000 units and a sales volume of 744.2 million euros in 2012. Patek Philippe 175 anniversary watch Patek Philippe watches with superb technology, beautiful and famous, the price of up to millions of dollars. Relevant statistics show that so far the world's nine highest auction prices of the top ten watches are from Patek Philippe. Every year Patek Philippe's sales are estimated at around 1 billion Swiss francs (about 6.4 billion yuan), this year's sales and almost the same as last year, or slightly higher. Philippe Stern this statement is actually the watch company issued a warning signal. Patek Philippe is owned by a single shareholder, its employees generally come from France, Geneva, where Patek Philippe headquarters is located, has the highest tax rate in the country, and the current high tax risk may at any moment ruin its independence. Patek Philippe Memorial 175th Anniversary watch made by the enamel master Anita Patek Philippe never celebrities do celebrity endorsements, a unique long tradition of watchmaking in emerging markets established a market awareness. Although not hired celebrities, the ancient top brands in the marketing is not a fool. As women's watches continue to rise in recent years, company officials said that in the future will produce a larger number of women's watches, and increase the complexity of female form. This point can be seen at this year's Basel Watch Fair, half of the 40 new tables on display are female form, and also on-line a female exclusive website. Currently Patek Philippe produced 65:35 male and female table, plans to increase the proportion of female form. Patek Philippe pocket watch auction, it is said that many auction models purchased by Patek Philippe themselves, to enrich their own museum collection The value of the women's watch market may be an opportunity for its continued development, which can not help but think of the iphone, always make a new definition of the phone. Just do not know such a strategy for the brand can play a role in reversing the universe. Because the positioning is too high, with a lot of watch as a basic collection of private collections or museums, Patek Philippe sales by volume is almost not established. At present, several major watch groups ambitious, under the impact of the ongoing market M & A, Patek Philippe wants to get rid of the embarrassing position in addition to make timely changes in their own, I am afraid some external reasons should be adjusted. Hope it will not compromise, continue to walk 25 years or even longer. (Text / million watch world Fuxue Ting)