Analysys recently released "China's Intelligent POS Industry Special Analysis 2017", which carried out in-depth analysis and research on the development background, industry status and development trend of the intelligent POS market, and analyzed representative industry cases.
According to the report, according to the smart POS shipment data of domestic mainstream POS implement manufacturers, as of the end of 2016, Lacala's smart POS market is in a leading position with the highest market coverage.
Lad the first to pull Lacala to lead the smart POS industry
The data shows that the number of new market entities in 2016 was 16.513 million, a year-on-year increase of 11.6%. The main body and consumption scale of the smart POS market continued to grow, laying a solid foundation for the rapid development of the intelligent POS industry. At the same time, smartphones and mobile payment users of ever-increasing scale, as well as increasingly rich payment methods and scenarios, also provide a huge audience for smart POS.
Faced with huge market space, Lakara Smart POS is the first in the industry to launch a full payment acceptance terminal, which has taken the lead in terms of timing, quantity and brand reputation, and formed a virtuous circle of the market. With the first-mover advantage and the aggregation effect, Lacala has won the top spot in the smart POS market coverage and has become the leading intelligent POS brand in China.
“Lakara has a third-party payment license, and the acquiring business has always been one of its core businesses.†Li Zichuan, a senior analyst in the financial industry, said: “Lakara took the lead in launching smart POS products and relied on it. Brand influence and more than ten years of resource accumulation, continue to lead the smart POS market."
While winning market share, Lacala's innovative and “grounded†business model has won recognition and brand recognition from more merchants.
More than just receiving your order is your "business partner"
With the development of mobile Internet and mobile payment, the payment method is also enriched.
In addition to swiping cards, increasingly diverse payment methods such as flash payments, QR codes, and e-vouchers are becoming available everywhere. For Lakara Smart POS, using a terminal device to realize the “full payment acceptance†of these payment methods is only the first step to help the merchant “do businessâ€.
As a platform-level product that aggregates almost all payment methods, Lakara Smart POS not only satisfies the interests of merchants and consumers, but also meets the cloud platform and the big data and channel resources accumulated over the years, and further satisfies the needs of merchants, including Member management, customer marketing, business data analysis and smart store operations have become smart "business partners" for daily business operations.
“Intelligent POS manufacturers with more offline channel resources and able to gradually upgrade their service systems and data capabilities will have more advantages, strengthen their brand image and drive the rapid development of the entire market.†Analysys stressed in the report: “Pull Cara Smart POS's leading market coverage and huge number of terminals provide an entry point for Lacala to build a cloud platform and build a symbiotic ecosystem in the multilateral market, helping Lakara to upgrade from helping merchants to helping merchants 'do business'. mode."
A symbiotic blueprint for the future
Since entering the acquiring market in 2012, Lacala has been among the top three in the industry in less than three years, and has taken the lead in the smart POS market. The scale of acquiring orders has reached trillions.
Analysys believes that Lara has accumulated a large number of merchant resources for many years, has a large number of user data, and has gradually developed into a comprehensive merchant service platform through continuous enrichment of financial services and product categories, and expansion of application scenarios, and strengthened it in the field of intelligent POS. It is a condition to expand and build a benign "symbiosis system" in which multiple parties are interdependent and win-win.
"In the era of mobile internet, we have to solve the macro problem of 'big cloud translation' ie 'big data', 'cloud', 'platform' and 'mobileization', and also to solve the 'end network number', ie the terminal entrance The problem.†Lashila Payment Group President Shu Shizhong said: “Lakara is building 'Tiandi Double Network', and the traditional 'Ground Network' is still expanding. We use smarter terminals to consolidate the merchant's stickiness to Lacala; innovative 'Tianwang' is being built, we will provide merchants with 'funds flow' and 'information flow' on the Lara Cloud platform, and realize the three-in-one integration with the merchant's 'logistics' to achieve more transaction matching."
With the increasingly standardized standards of intelligent POS technology and industry regulation, the accumulation of big data, professional solutions and innovation of marketing services have become an important part of the competitiveness of smart POS and even the entire acquiring industry. At the same time, under the impetus of capital power, intelligent POS vendors will gradually evolve into value-added service providers such as data, and some smart POS companies including Lakara are ushered in more. Broad development space.
Dongyang Yadi Pet Product Co.,Ltd , https://www.yadipet.com