Yesterday afternoon, the Qingcheng Valley incubator in Qingshan District, Wuhan, Lichu Business Services Co., Ltd. staff are busy checking the invoice. From next month, the company's 100,000 "broom" intelligent POS machines will be sent to all parts of the country.
Unlike common POS machines, “Broom†not only supports UnionPay card payment, but also mainstream third-party payment platforms such as Alipay, WeChat wallet and QQ wallet. This kind of new multi-channel payment method for one device is called aggregate payment.
The data shows that up to now, the "Broom" has gathered 110,000 merchants. Last year, the amount of water reached 35 billion yuan, which is the largest aggregate payment platform in our province.
Sales pos machine to find the first bucket of gold
Wang Peng, founder of Lichu Business Service, is 25 years old and is from Fuyang, Anhui.
In September 2009, Wang Peng, who just entered the Wuhan Vocational and Technical College, found that students in the design and manufacturing profession needed to purchase a plotter. In the commissary around the school, a plotter is priced at 20 yuan. In Hanzheng Street, the price is only 8.5 yuan. Wang Peng took the money earned by his tutor and sold more than 1,000 sets of plotters, which sold out at a price of 15 yuan each.
At the beginning of 2010, Wang Peng led the team to participate in the “Yi Ti Net†Hubei University Student Employment Entrepreneurship Competition and won the third place. "After contacting the entrepreneurial circle, I found that doing small business and starting a business is totally different." Wang Peng, who has a dedication to business, decided to leave school.
In 2011, the central bank began issuing third-party payment licenses, and the POS business was no longer exclusive to state-owned banks. Private companies with third-party payment licenses can also produce and sell POS machines. Wang Peng believes that the agent sales POS function can earn a rich price difference and obtain transaction share. It is a good startup project.
At that time, Lichu Business Services Co., Ltd. was established and won the agency of a POS machine manufacturer in Guangdong. By 2013, the company has realized a profit of more than 10 million yuan.
Sales enterprise transformation independent research and development
At the beginning of 2014, the use of POS machines to credit card credits occurred in many places across the country, and the POS machine sales industry suffered a lot of changes.
"In the past 10 months of rectification, the company's sales have been shackled." Wang Peng said that he could not go to the black in sales, and must master the core competitiveness through research and development.
This year, the mobile payment market was detonated by Alipay and WeChat wallets, and scan code payment became a trend. However, third-party payment platforms have emerged in an endless stream, which has also caused problems for consumers and merchants.
As of now, the central bank has issued a total of 270 third-party payment licenses. "If a license corresponds to a payment QR code, in order to take care of the needs of various users, it is unrealistic for merchants to affix 270 QR codes or 270 POS machines at the checkout counter." Wang Peng believes that the market needs a pass. Eat a platform for third-party payment channels, cover all payment and payment scenarios with a QR code and a POS machine.
In September 2015, Lichu Company launched a “broom†for the aggregation payment platform to achieve full access to third-party payment channels.
Nowadays, when shopping at Qunguang Plaza in Wuhan or dining at the Dragon Prince Wine Restaurant, the payment method is no longer limited to cash or credit card. Consumers use Alipay, WeChat wallet, QQ wallet, Baidu wallet. Open the APP, call up the QR code, and the cashier will scan it with a POS machine.
The convenient collection and payment experience quickly opened up the market. As of the end of last year, 110,000 merchants across the country had used the “broom†aggregation payment platform, and Lichu Company realized operating income of 30 million yuan.
Value-added service innovation profit model
Aggregate payment ideas are new, but the technical threshold is not high. Similar products in the market continue to emerge, and the industry is becoming more competitive.
Wang Peng said that using hardware to attract merchants will one day encounter "ceiling." The new profit model is to make a fuss about value-added services.
“What services do merchants need, we will develop what functions.†Wang Peng said that since the second half of last year, the “broom†platform has been on the line to invest in wealth management, screen ads, and microfinance.
Take the financial management function as an example. In the past, after the merchants collected the funds, most of the funds were “laid†in the account in the form of a current period, and no income was generated except for the interest. Nowadays, merchants can use the “broom†platform to hand over the current funds to qualified companies for financial management. Lichu Company extracted a portion of its financial income as a commission.
“Market research shows that merchants are very interested in value-added services.†Wang Peng said that the company is expected to achieve a flow of 50 billion yuan and an operating income of 50 million yuan with the help of new business this year.
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