Chinese Olympic Winter Prize winners release ANTA kicked off the first shot of the new Olympic marketing Anta 2010 Winter Olympic Games accept award clothing The twenty-first Olympic Winter Games in 2010 is about to open in Vancouver, Canada, whether Chinese athletes can continue the brilliant achievements of the 2008 Beijing Olympic Games and are touching the hearts of countless people. On January 26, as the strategic partner of the Chinese Olympic Committee from 2009 to 2012, Anta held a "moment in time for the release ceremony of the China 2010 2010 Olympic Winter Prize Prize and the delegation's brawny convention. The new Winter Olympics accept awards clothing, not only in the design highlights the concept of Chinese culture and youth fashion elements, and the use of the international top technology fabrics, providing athletes professional and technical support at the same time, fully demonstrated the charm of "Chinese spirit" . In fact, Anta sportswear appeared directly on the site of the Winter Olympics, which means that ANTA will be the first domestic sports brand to step onto the stage of a world-class Olympic Games. This is also the historic moment of Anta's leapfrog development. After a series of sports marketing, the local sports brand has since completed its internationalization. Award-winning shoes highlight Chinese culture and technology In order to cheer China's ice and snow athletes to renew their glory and dream at the Winter Olympics, the Olympic delegation's Olympic Winter Prize, carefully crafted by ANTA, uses red as the keynote, supplemented by clever yellow lines, reflecting many Chinese cultures Among the characteristic elements, the biggest bright spot is the application of the core design element "Chinese knot", expressing the auspicious wishfulness as the eternal theme pursued by the whole world. According to reports, Anta 2010 Winter Olympics awards dress itself called the clothing in the quality of the "champion", the selection of the latest type of fabric, excellent resistance to water pressure and penetration, you can fear the snow wet environment; at the same time by cutting-edge protection Technology processing, in the clean, comfortable, breathable, etc. even more outstanding, so Bingyue Jian comfortable. Clothing design details are also ingenuity, and the use of a large number of advanced technology. Such as the gold neckline package design, the use of highly textured gold fabric with advanced seamless open bag process. In addition, transfer printing, thermal printing, embossing and other processes are also used, which not only ensures the beauty of the award-winning clothing, but also greatly enhances the practicality and comfort of the award-winning clothing. In addition to receiving the award clothing, Anta also carefully prepared for the Chinese athletes receive shoes. ANTA award-winning shoes in the design is still to highlight the Chinese culture as the main design concept, the production of the application of the world's top science and technology and materials. 2010 is the Year of the Tiger in China. The Winter Olympics just happens to catch up with the Spring Festival. ANTA combines the tiger motifs from Chinese folk paper-cut art with the "Chinese" characters to form a theme with Chinese characteristics. In the use of color, ANTA Winter Olympics awards the main color of the shoe design is the national flag red, yellow and white flags. Anta is also in the upper design combined with ANTA's "A" element, and through the TPU's three-dimensional structure showing a translucent effect, this design is not only beautiful, but also to provide good vamp support and wrapping performance. In the production of materials, Anta selected with long-lasting stability, can reduce the impact of high-intensity elastic rubber, has good resistance to compression and deformation, can reduce the movement of the foot force, thereby reducing the chance of injury. Zheng Jie, executive vice president of Anta, said that technological innovation has become one of Anta's core competencies. Over the years, Anta Technology Center's research and development funding are invested in more than 3% of sales revenue to ensure that research and development capabilities continue to be strengthened. In November 2009, the National Development and Reform Commission also recognized Anta Sports Science Laboratory as a state-level enterprise technology center. This is also the first and only enterprise-class international technology center ever awarded by the state. Take the "Olympic Long March" marketing pace Zheng Jie will be a set of Winter Olympic Games to accept the award dress solemnly presented to the Chinese Olympic Committee leadership, become the release of the most powerful sense of the scene. As the Olympic Committee leaders attending the meeting said: "Anta released the Winter Olympic Games to accept the award clothing, for the upcoming Chinese sports delegation extraordinary significance.The award clothing is not only all the athletes desire to wear the honor gown, but also through Anta elaborately created and embodies the enthusiasm, hope and support of all Chinese.After the 2008 Olympic Games, the first international Olympiad, the Chinese brand to accompany the Chinese athletes boarded the podium, convinced that this solemn and sacred scene , Will be a scene that all Chinese people will deeply remember. " The release of Olympic Winter Games shoes and apparel shoes, Anta is the Chinese Olympic Committee and the Chinese sports delegation strategic partners since the Olympic Games in the Olympic period for the first international top Olympic events to provide services. Anta, as the most influential professional brand in the Chinese sports market, not only shared the honor and pride of all Chinese in China's sports achievements with the award-winning equipment, but also wrote a new chapter in the co-development of the Chinese Olympic and national sports brands. The identity of China's sports brand, to show the world the Chinese sporting goods business style.