2007. In view of the good development momentum of Disney brand in China, Walt Disney Co., Ltd. formally cooperated with Xtep (China) Co., Ltd. to authorize Xtep (China) Co., Ltd. to launch a brand new Disney sports series in the Chinese market. The group of teenagers who love Disney's femininity will form the branded industry of leisure and fashion sportswear with the most extensive and commercial potential in the Disney brand, and interpret Disney's clothing classic in China. Disneysport branded products are the perfect combination of Disney cartoons and sporting elements. The main consumers of Disneysport products are fashion sports teenagers aged 18-30, of which 80% are female products and 20% are male products. Accurately target Disneysport's target group of young women. In product research and development, well-known international and domestic front-line designers love to create, Disney quarterly design concept, theme and graphic elements to ensure that the product design style of precision and continuity, the shortest distance close to the international fashion, grasp the popular Elements, build China Youth Sports and leisure boutique. Brand website http://brand.ef360.com/Detail/8163.html