Born in 1962 in Lingshou, Hebei Province, he came from a humble farming family. At the age of 18, he joined the military, where he learned to drive tanks, planted rice, and even helped with film production. His hobbies were broad and varied—he taught himself calligraphy, painting, and wood burning. He was always eager to learn, dedicating himself to acquiring scientific and cultural knowledge. In 1983, he was admitted to Bethune Medical College, and after graduating, he worked as an obstetrician and gynecologist at a local hospital.
His artistic talents did not go unnoticed. In 1992, due to his outstanding achievements in the arts, he was selected for "military art" training, focusing on painting. This experience further fueled his passion for creativity. In 1994, he moved to Shijiazhuang Television Station, starting as a camera operator, then working his way up to become a reporter, director, and eventually a producer. No matter what role he took on, he always maintained his unique personality—riding a cool van motorcycle, wearing a simple melon cap without a hat, and keeping a down-to-earth attitude.
In 1995, while doing a street report, he saw an elderly person struggling with a belt. This moment sparked an idea—why not create handbags? With just 30 yuan, he bought a piece of leather. That small investment led to a remarkable journey, as he began stitching together his vision into reality.
In 1997, he founded Grass Cottage Culture and Jewelry Co., Ltd. The company's research and development center and production base are located in the industrial park in southern Shijiazhuang, covering 25 acres with a building area of 12,000 square meters. The marketing center is based in Beijing, responsible for brand promotion and the nationwide establishment of a sales network and customer service system.
Grass Cottage specializes in leather goods, leather shoes, and jewelry design, production, and sales. The brand focuses on using the most authentic natural materials, emphasizing manual craftsmanship and a relentless pursuit of quality. Over more than a decade, it has developed a style that is simple, solid, real, and natural, setting trends in the handmade leather industry in China. It is considered a pioneer in this field and has been leading the direction of development in Chinese handmade leather products.
Looking at the shelves filled with Grass Cottage products, one can see the essence of human craftsmanship. From the rough bear skin to the changing faces of social media, it reminds people to maintain faith in perseverance. The heavy, well-polished old boots and purses, carefully wrapped in leather, touch the hearts of those who have become numb by modern life. The image of old, rugged leather frames the concept of a life-oriented philosophy, while a withered flower placed in a vase contrasts with its decay, symbolizing a deeper truth about life.
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