[Abstract] Commodity packaging morality is the sum of all the behavioral norms that regulate the relationship between people and their association with society and nature. The moral function of commodity packaging refers to the attributes of the moral system of commodity packaging. It is characterized by moral self-discipline and practical spirit. It is a non-institutional internal force that undertakes specific tasks and completes certain functions in the commodity packaging activities. The ethical functions of commodity packaging are specifically embodied in cognitive functions, regulatory functions, evaluation functions, educational functions, and balance functions.
[Key words] cognition; adjustment; evaluation; education; balance
Morality grasps the real world in a special way with the “spirit of practiceâ€. Its purpose is to creatively improve social relations and people themselves in accordance with the rules of goodness. It not only shows the active reflection and reasonable adjustment of the existing social moral relations, but also shows the positive pursuit of corresponding moral values. Through the rational confirmation of the moral values ​​of good, it points out the bright future of social moral development and promotes the transformation of people’s behavior from “existing†to “sufficedâ€. This is the function of morality. The full play of moral functions needs to be fully realized. Merchandise packaging morality is to adjust everything related to product packaging activities
The sum of behavioral norms among people and their relationships with society and nature. The relationship between product packaging and morality is interactive. On the one hand, commodity packaging is affected by a specific moral environment and a certain moral judgment restricts or supports and becomes a mirror of moral values; on the other hand, commodity packaging itself has a moral tendency or hint. There is a subtle influence on the entire social moral system. When we embark on a study of the moral issues of commodity packaging, we must first understand the function of morality of commodity packaging. The function of commodity packaging morality refers to the attributes of the commodity packaging moral system. It is characterized by moral self-discipline and practical spirit. It is a non-institutionalized internal force that undertakes specific tasks and fulfills specific functions in commodity packaging activities. . The ethical functions of commodity packaging are specifically embodied in cognitive functions, regulatory functions, evaluation functions, educational functions, and balance functions.
Recognition function
Cognitive function is the most basic function of morality. Morality is a mentor to guide people in their pursuit of perfection. It teaches people to recognize their own responsibilities and obligations to the family, to others, to society, to the nation, and to teach people the correct understanding of the laws and principles of social moral life. Correctly choose your own behavior and life path. The cognitive function of commodity packaging morality refers to the fact that morality, moral standards, moral ideals and other forms can faithfully reflect the interest relationship between various elements of product packaging and the whole society, clarifying the correct moral choice, value selection, and ideal choice. , distinguish between good and evil, right and wrong, the United States and Ugly, to identify which are moral, which are non-moral, which are beneficial to the national economy and the people's livelihood, which are harmful to the public, so that commodity packaging practitioners more correctly understand their own social responsibility Responsibility and ethical obligations to be fulfilled.
Adjustment function
Regulatory function is the most important function of morality. People living in society always have such relations with their own kind. Therefore, various kinds of contradictions must inevitably occur. This requires the use of public opinion, customs, and internal beliefs, and other special forms to meet their standards of good and evil. To regulate the behavior of people in society, to guide and correct people's behavior, so that the relationship between people and individuals, individuals and society is linked to perfection and harmony. The social function and utility of morality is to achieve harmony in social relations by regulating human behavior. The regulation function of commodity packaging morality refers to the ability of goods packaging morality to use good and evil as the standard, and to coordinate the relationships among various elements of commodity packaging activities through evaluation, order, dissuasion, guidance, and communication. In many relationships among various elements of commodity packaging activities, the interest relationship is the most important one. The contradictions and problems between the various elements of commodity packaging are mainly concentrated on the distribution of benefits. Therefore, the adjustment of commodity packaging morality is mainly the adjustment of interests. At the same time, due to the special nature of commodity packaging activities, although the commodity packaging itself is open, the distribution of benefits for the packaging activities of goods is not public, which adds a certain degree of difficulty to moral regulation.
The social nature of commodity packaging morality determines that the adjustment of the interests of commodity packaging activities must also be consistent with the adjustment of socialist moral interests. The adjustment of the interests of socialist goods packaging morality should be to realize their own interests in the service of consumers, to reflect the values ​​of social responsibility, and to serve consumers. The socialist market economy affirms the rationality of the pursuit of utilitarian value, and its moral regulation is not to limit the pursuit of the best interests, but to require the use of ethical rules to obtain benefits and oppose the pursuit of interests in an unethical or anti-ethical manner.
Commodity packaging activities are essentially an economic act and competition is inevitable. Commodity packaging competition is a basic force that promotes the development of commodity packaging and promotes social progress. Competition will show the moral relationship between people from beginning to end. Competing behavior itself is an ethical behavior. Ethical regulation of commodity packaging is a necessary condition to ensure that competition can proceed normally. Fairness and fairness are the basic ethical principles. We must compete fairly with others with our own strength, and pursue and realize our own interests without harming others without sacrificing the interests of others and the society. By adjusting the distribution of benefits, eliminate vicious competition and unfair competition, and achieve fair and reasonable. The moral regulation function of commodity packaging lies in not using packaging to promote products with poor quality, contract, keeping promises, rejecting and refusing to pack fake and shoddy goods. Instead, it only emphasizes packaging and ignores product quality. Nowadays, business wars are fierce, and many companies engage in deceptive packaging that “has nothing to do with themâ€. The variety of goods is dazzling, and some fake and shoddy goods can be popular under the exquisite packaging. There is also excessive packaging, which means that the packaging of the commodity exceeds the required degree and forms an unnecessary protection of the packaging. The manifestation is excessive consumption of material, excessive weight, excessive internal volume, excessive volume, and excessive use of materials. Stalls, decorating, over-costing, etc., greatly exceed the requirements for the protection and beautification of goods. Consumers are left one, right one, and layered, creating an unrealistic feeling. The sense of morality naturally makes people condemn unethical or unjust behaviors or uncooperative people, thus causing unethical people to suffer losses. In this way, socially unethical behavior will be suppressed. So as long as the society has formed moral or immoral ideas, it will automatically produce a regulatory effect. For example, those wrapped in a “three layers of inside and outsideâ€, dressed in colorful but unrealistic product packaging, will make consumers disgusted. Even if they can attract occasional purchases, it is difficult to win the loyalty of consumers and lack the motivation for long-term development. This regulatory mechanism is decentralized, that is, it is not implemented through a centralized, established organization.
(to be continued)