As competition in the market becomes increasingly fierce, advertisers and designers are increasingly concerned about a problem in order to gain greater market share: how to enable the audience to quickly and effectively receive the information sent by the advertising screen and promote feedback from the audience. However, there are countless kinds of visual expressions in the design, and how visual expressions can quickly and easily attract the attention of the audience, and promote word-of-mouth effects and consumer behaviors, which will lead to successful marketing or certain intended charity effects.
However, influenced by the feudal ideology, the continuation of the mainland still has more or less conservative thoughts about sexuality and even resents it. There is an ancient saying that "The object is extremely negative." The author firmly believes that the application of love graphic in print advertising will surely get the visual effect of doing more with less, thereby promoting the success of marketing. However, the reader is assured that the love graphic discussed in this article is a representation of romantic art. It does not involve images of male and female compatriots. What's more, the thoughts of modern Chinese people are affected by Western thoughts and have changed, gradually caring about young people. For generations, let sex education be written in textbooks.
Therefore, from the perspective of graphic design, this paper discusses the effectiveness of applying love graphics in print ads. It is an issue of very important value and significance, and proposes an effective method to solve the problems in parallel.
1 In print ads, love graphics have the power to quickly convey information
We live in an era of advertising. Every day, advertising penetrates every corner of our living space with its pervasive power. People cannot do without advertising. With the development of social life, work has become increasingly busy and intense. People are more likely to receive entertainment, entertainment, and artistic enjoyment while receiving advertising information. They hope that advertising can not only convey information, but also be entertaining and artistic to satisfy people’s psychological needs. Aesthetic needs. Therefore, in the advertisement, to attract people's attention, must be entertaining or artistic.
1.1 Love graphics have a strong visual pleasure in print ads
In print ads, love graphics have a strong visual pleasure. From a physiological point of view, psychologist Freud believes that human organs have a special function and some physiological mechanisms that have not yet been fully understood by humans can lead to sexual excitement. Scientists in London have conducted experiments on volunteers. When they scanned the brains of these volunteers, they showed them a few love photos. They found that after seeing love patterns, their brains were produced. A surprising chemical reaction leads to nerve excitement, and the visual love pattern shows a strong visual pleasure.
In the domestic advertising industry, advertisements about love graphics are extremely rare. For various reasons, even if they are used, they only use very subtle expression techniques. According to the author, I have seen one of the "Sanyuanmei Cream" ads. In the case of Fengmil Print Advertising, which is a copy of the book "Be nice to women," the slogan is concise and accurate, with no exposure, no quotation, no catch, and catchy, widely circulated, making people aware of the facts. In particular, the touch on women is very obvious. It is not embarrassing that the multiple meanings of advertisements are understandable. In particular, the application of the "very" word is really a three-pointed score. The print advertisement can be said to be the pioneer in China, adding to the endless advertising opportunities for the advertising industry in the domestic advertising industry, and enriching the domestic advertising performance methods.
And in daily life, due to various reasons, people have developed a kind of mindset, talk about sexual changes, and even created sensitivity to daily life's sexual topics or love patterns, leading to embarrassing situations. Even if you have some understanding, it is a relatively private way, except for artistic expression or artistic vision. It is precisely because of this that people’s understanding of these aspects of sexuality tends to be poor, and many people do not understand sexual health care knowledge. However, as people’s living standards improve and modern ideas are influenced by the West, people’s thinking Be open and gradually become eager to understand sexual knowledge and make a big change to their own health care. Therefore, the implicit use of love graphics in print ads has excellent visual and word-of-mouth effects.
1.2 In print ads, love graphics have to meet people's aesthetic needs
In Hegel's view, artistic expression methods are divided into: symbolic expression techniques, classical expression techniques, and romantic expression techniques. In romantic art, love plays an important role.
Love and love between people and gods are unique images of romantic art. The infinity of the subject's inner spirit makes love occupy an important position in the romantic art. Hegel said: "The subject of romantic art must jump out of itself and become spiritually united with another subject. This is love, the love of man and god, and love, so love has become a romantic type of religion. The general content of art produces its unique image of beauty."1 This spiritual inner love is expressed as a kind of affection, expressed through sensual physicality, vision, look or tone, and speech. It manifests itself in all occasional scenarios. It seeks the way in which the soul is represented and understood—not the content of the objective aspect, but the subjective aspect, the subjective reflection of the mind itself.
For thousands of years, the love of both sexes is not only the foundation for the continuous development of human beings, but also the eternal theme of literature and art creation and singing.
Sigmund Freud, the founder and chief representative of the psychoanalytic school, believes that the psychological content of human beings is mainly unconscious. The unconsciousness refers to people’s original impulses and various instincts, and in particular to sexual instincts, ie, force ratios. Libido said: The essence of art is the sublimation of sexual instinct, that is, the sublimation of the original desire. Boise Lloyd believes that sexual instinct is a primitive impulse, with great energy and vitality. It demands satisfaction and seeks happiness, but it is often not met by the depression of the real society. Therefore, it is always disguised. The form of dressing up appears, and every possible means seeks for a substitute object to achieve alternative satisfaction. Turning the original "sexual purpose" activity into a "non-sexual purpose" activity that has a psychological relationship with sexual purposes, this process is the sublimation of the original desire. This sublimation is also an illusion. The reason why art makes people happy is because it can provide an alternative satisfaction in the fantasy. 2
Boiling Lloyd has had a tremendous influence on various disciplines and areas of life in the modern West. The emergence of the concept of "unconscious" is extremely important to aesthetics and art. There is no doubt that the creation and appreciation of art contains a large number of unconscious phenomena. Of course, the nature of sexuality is exaggerated as the essence of all psychological phenomena. This "universal theory" is indeed wrong.
Therefore, the love image occupies an important position in the romantic art, it satisfies the art aesthetic requirements that people's lives are increasingly improving.
(to be continued)