Abstract: The graphic ideas in packaging design can change the grade and grade of products in different degrees, and influence the design style of the package through the positioning of design, which will play a role in the icing on the cake. The graphic representation of packaging design is diversified, and corresponding graphic design methods should be adopted for different design styles.
Keywords: Graphic Style, Commerciality, Culture, Inheritance, Innovation, Graphics, is an important element of individuality in packaging design. Because graphic design is mainly reflected in the processing of images, symbols, and texts in packaging, and changes in form and structure, and because graphics have strong visual effects, rich meanings, easy memory, and prominent features, most of the packaging designers are Great importance is attached to the use and creativity of graphic design. The ability of graphic creativity is also the basis of design. This foundation is as important and crucial as the foundation of painting. The graphic design emphasizes a large number of divergent thinking. Conception itself is a test of creative ability. It constantly asks questions about known forms, events, and objects, expands associations, and tries to observe and understand things from more angles. Not only limited to its own empirical meaning and form.
First, the national and international influence of graphics on packaging design
To reflect the national and international nature of packaging design, in addition to color, text, and trademarks, the creativeness of graphics is the most critical. In the ever-changing internationalization trend, our designs must not only have national characteristics but also have a sense of the times; we must not only reflect the characteristics of commodities, but also promote national culture; we must not only have traditional features, but also have novel and unique visual effects. . This requires unique creative ideas in graphic design. Ancient Chinese text is actually a very good figure, so it should be used in design. Nowadays, many designers use Chinese characters for graphic processing and use in packaging design, especially in the packaging design of some white wines and four Chinese treasures. There are also portrait bricks and tiled figures such as the Han Dynasty. These figures are concise, vivid, and very symbolic. They enable people to realize the ancient cultural phenomena and primitive spiritual beliefs of mankind. They are used in packaging design and are both strong. The national style has distinctive characteristics of the times.
Second, the graphics of the packaging design of the commercial and cultural effects
To reflect the commercial nature and cultural nature of packaging design, the graphics and packaging content in packaging design must have direct or indirect relevance, so as to achieve the purpose of design.
As one of the main performance factors of packaging design, graphics should have the information function and cultural characteristics that accurately convey the goods. Through the creative design of figurative graphics or abstract graphics, it conveys information on the functions, ingredients, quality, brands, and other information of products, and ensures the accuracy of product information and strong visual impact. With the improvement of living standards, people's requirements for the quality of goods have also been correspondingly improved. Therefore, packaging must be serialized and matched based on different uses, qualities, grades, and applicable objects. In particular, packaging design for pharmaceuticals, cosmetics, alcoholic beverages, and food products must fully represent commercial and cultural characteristics in the design process so as to exhibit detailed characteristics. It is very important to strive for the consistency of style in packaging design. In order to distinguish from the competition of other similar products, we can use the changes in graphics to achieve the purpose of differentiation. Therefore, the designer's choice of graphics and ideas is very important. Such as alcohol packaging, China has a long history of the "culture of wine", while the previous wine is mostly bulk or barreled, to buy wine they have to bring containers to go, how much to play; but now is not the same, wine, precisely because With packaging, from the product to the merchandise in the circulation process, the life and personality of the product are given.
Third, the graphics of the packaging design of the inheritance and innovation
The life of design is innovation. Economic development and social progress call for new styles and new forms. Intentional antiques or imitations are undesirable. In the packaging design, it is necessary to preserve the traditional style of purity, but also have a sense of innovation. Learning is indispensable. Whether learning "ancient" or learning "foreign", its purpose is to create "new". Here, the influence of the semantics of the graphic itself on the succession of packaging design and innovation is crucial. The meaning represented by the graphic itself is also varied. Therefore, the semantics of the graphic in the graphic idea cannot be absolutely single, nor can it be said that this graphic is used in this package as "foreign", and another graphic is used in that. The packaging is an "antique". The graphic is from the real image of life, but we do not require it to faithfully reflect the original appearance of the thing, but grasp the characteristics of the thing by means of generalization, abstraction, and exaggeration, and make the information of the graphic image itself simple, and thus more Good for creative service. For example, the packaging design of the “Beauty Parade - The First Level Video Tape in the Taibei Area†by Taiwanese designer Cheng Xiangru uses the concept of the ancient traditional “door†in the area as a guide to the entrance to the historic site. The word "Shou" was converted into a window frame and a specially designed peg was specially designed as a structure for opening the package, similar to the switch concept of the peg in a traditional building. The outer packaging is made of Chinese ancient brocade, showing an elegant and delicate texture. The whole packaging design gives a visual impression that is both modern and rich in national and regional characteristics.
Fourth, the influence of graphics on the aesthetic appeal of packaging design
If a package is designed, it can be enjoyed by both men, women and children, including money, money, power, power, advocacy, popularization, arty and boasting. In short, everyone can buy indiscriminately, such a "perfect" packaging is very difficult for designers. In order to achieve the "aspect and vulgarity," you can comprehensively integrate design elements such as graphics, images, trademark symbols, text, and colors in packaging design, especially graphics, such as product graphics, trademark graphics, metaphorical images, and texts. Change the graphics, auxiliary decorative graphics and so on.
With the advancement of society, people’s spiritual needs for non-materials have become stronger and stronger, and the pursuit of individuality and cultural taste has become more and more common. In shopping malls, the complex motives for buying behavior seem to be the most elusive, people may have to accept its packaging because they love a certain product, or they may purchase products in a package because they like the graphics on a certain package. Some people like happy and lively packaging, some people like quiet and elegant packaging, some people like high-end luxury packaging, some people like easy and plain packaging, some people like heavy makeup packaging, some people like unadorned packaging and so on. Consumers have so many hobbies and choices, the most important thing is to rely on one of the visual elements of packaging design - graphics to judge. People from the acceptance of packaging to the pursuit of packaging of different styles, to achieve "elegant and common reward", which is the law of the development of packaging design itself.
â– Peng Yiqing Zou Yulin
Reprinted from: "Decoration"